Atushi SEO Training: Exposing the reasons why search engines crack down on external link exchange platforms

Why search engines attack external link exchange platforms. On February 19, 2013, Baidu search engine released the Green Lotus Algorithm, as shown in the figure below. So far, Baidu has officially declared war on spam external links and link trading. The Green Radish algorithm mainly focuses on the following types of websites: Hyperlinks should be a relatively high-quality recommendation on the Internet, and an affirmation of the page content and website value between ordinary users and websites, but now various excessive deceptions have ensured that it has become a stepping stone for profitability, and users cannot find R. Configuring high-quality resources based on link recommendations seriously interferes with the search engine's evaluation of the website.

Atushi SEO Training: Exposing the reasons why search engines crack down on external link exchange platforms

Hyperlink intermediaries are an evil flower formed in the abnormal hyperlink market. We are obliged to maintain the purity of hyperlinks and protect the interests of users. We also have an obligation to guide our friends to stop unnecessary spending. Therefore, hyperlink intermediaries will be within our scope of objectives. There are many ways to make money selling links to your website.

However, some websites are basically collected from the Internet and are mainly sold in the form of hyperlinks; some institutional websites sell positions through links leased by intermediaries, making the hypermarket bubble even larger. This adjustment will also have an impact on similar locations. Baidu has been protecting and nurturing high-quality websites by purchasing link websites, which is the inevitable result of user demand and entrepreneurial spirit. Some webmasters do not focus on improving the quality of the website, but choose to get into the camp, use money to exchange for hyperlinks, deceive search engines, and then deceive users. For a webmaster who does not have much resources and money to pay these fees, this is an invisible harm.

If we do not curb bad money and expel good money, it will inevitably lead to a bad network environment yoga. This adjustment will affect these locations. The release of the Green Lotus algorithm involved many websites and, of course, also harmed the interests of some people, and various criticisms of Baidu followed. So what are Baidu’s considerations for the Green Lotus algorithm? The essence of Baidu search engine technology is hyperlink analysis, which is to evaluate the quality of link sites by analyzing the number of link sites. This ensures that users will see more popular content the higher it ranks in Baidu searches.

Baidu founder Robin Li is the sole holder of the hyperlink analysis patent, which has been widely adopted by major search engines around the world. When the hyperlink trade industry is based on the principle of hyperlink rights transfer, hyperlink intermediaries sell high-authority website links to low-authority websites, and more and more websites join trade alliances, spam content or deceptive websites. The status of search engine intelligence and fairness is passively shaken, and they have better rankings. Baidu can no longer turn a blind eye to the marginal algorithmic loopholes in these transactions. The green lotus algorithm is an inevitable trend.

We can imagine that if the Baidu search engine develops in any way, users will not be able to get the content they need through the search engine. Such a vicious cycle will lead to a decline in users' trust in search engines. Without user search engines, we cannot survive. Most of the websites in the past started with SEO. What is SEO without search engines? The author's two years of experience tells us that the update of Baidu search engine algorithm is very necessary. It has accelerated the healthy development of the SEO industry and made many webmasters know that SEO is not just a simple paid external link, but also requires solid theory and unremitting efforts.