Benxi SEO training: Develop SEO periodic optimization procedures to effectively help companies measure optimization results

There will be a travel plan or vacation plan for a long holiday, otherwise we can only sigh when the holiday balance is not enough, "nothing is done so quickly the holiday is over"; and optimizing SEO requires a perfect plan, if it is a Western hammer, it will be difficult to achieve the expected results. For excellent SEOER, the periodic stage optimization program can allow their work to proceed step by step, and can allow their work results to follow, thereby improving work efficiency. optimization! optimization! At its core, it is a continuous optimization process. Imagine if you blindly perform SEO operations without a plan, how can you measure the results of your operations? Then imagine how you would perform the next optimization operation without performance statistics.

Benxi SEO training: Develop SEO periodic optimization procedures to effectively help companies measure optimization results

The SEO optimization cycle can be divided into three stages: optimizing the preliminary preparation work, optimizing the mid-term actual work, and optimizing the later tracking and statistical work. Solid preparation often makes mid-term optimization work more effective. Post-data analysis is an important basis for formulating the next stage of optimization work. Preparations for website optimization: A. Preparations before building the website, including server, brand name, advertising slogan, and website domain name; B. User demand analysis, formulation of primary keywords related to user needs and product applications; C. Understanding each other and finding your own needs. R. Position yourself and analyze the advantages and disadvantages of competitors' websites; D. Mining and selecting keywords and then establishing.

Mining two or more keywords and long-tail keywords based on one keyword; creating website layout, determining navigation, and drawing sketches; communicating with programmers and integrating SEO settings in the early stages of website construction. (If you are an individual webmaster, most of them use open source programs to build websites, then you need to modify and adjust the code of the open source program template before the website goes online.)

The mid-term implementation work of website optimization is to analyze user preferences through hot spot maps and re-record which content and columns of the website are more popular with users; insist on expanding the updated content of the website (content is the basic concept of SEO for the entire website), and make full use of the main search engine platform tools to count the basic data of the website (including volume, external link volume, catc) H up). Record the website's PV, IP and bounce rate data; continuously improve and expand the keyword library developed in the stage to the website. Analyze website system logs and adjust website optimization policies.

Analyze website optimization, optimization and tuning data in the later stage a. Website link optimization, layout code optimization and fine-tuning; keyword layout adjustment; continuously explore and meet user needs, content updates are led by u. SER needs, rather than content, the publication of external links needs attention. The quality and maintenance of external links, as well as website security precautions for open source programs. Deepen the analysis of user needs and arrange as many long-tail words as possible to obtain effective traffic. These are the three stages of SEO optimization. Generally, keywords take more than three months to optimize, and it is possible to optimize to the homepage within three months through optimization experience.

The three optimization stages mentioned above are just a brief summary of the general process of SEO, followed by detailed sharing of each point. If you come across a real case, it will be pulled out and analyzed separately. Pure theory may not be difficult to understand, but knowing what to do, but not knowing how to do it, let alone how to do it well. This may be the pain point for most novice SEOs!