Hawking passed away. How do brands use copywriting to commemorate his greatness?

When I was very young, I learned about the scientist Hawking from a magazine.

When I was in junior high school, I read Hawking’s “A Brief History of Time”, but unfortunately I didn’t understand it.

When I was in high school, I read his "The Universe in a Nutshell " again, but I still didn't understand it very well.

Later, I watched the funny clips of Hawking and Sheldon in "The Big Bang", and found that people can be strong enough to live humorously in such a situation.

It has always been believed that Hawking would not die, but on this day in 2018, Hawking passed away at the age of 76.

As a writer who makes a living, all I can do is use some words to commemorate the past. Below, we have compiled the copywriting of major brands in commemoration of Hawking.

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@Weilong

Thank you for coming to Earth, welcome back to the sea of ​​stars

If an ordinary person said this, I wouldn't feel anything, I might even feel like it was a bowl of chicken soup.

But when Hawking said this, it was convincing.

"No matter how difficult life is, please keep a curious mind." Perhaps no one's life can be more difficult than Hawking's.

@Wanglaoji

Time flies by and returns to the starry universe.

Hawking, who has been confined to a wheelchair for more than 40 years, can finally break free from the comfort of his body and truly see the universe.

@ Suning.com

It is those shining stars among human beings that remind us not to forget to look up at the stars.

Hawking should be considered a bright star among the “shining stars of humanity”.

@China Mobile

On March 14, 2018, the famous physicist Stephen Hawking passed away at the age of 76. We mourn the passing of this greatest modern physicist of the 20th century and a great man of international reputation in the 20th century. Thank you for all you have done for humanity. May you find the answers to your explorations among the vast stars.

Eternity is a long time, especially for an end.

@OnePlus

Power never off.

“Never stop looking up at the stars”, but when will we remember to look up.

@Amap

He didn't leave, he just went to the starry universe.

@Coca Cola

pay tribute

Sometimes I am really fortunate to live in the same era as some great people.

@GeekPark

Salute to the legend, rest in peace

"The Universe in a Nutshell" is Mr. Hawking's second most famous book after "A Brief History of Time".

@Sina Digital

Maybe this is a kind of fate.

@Elephant Music Beijing

A star finds its home and from then on the galaxy can be traced. RIP Stephen Hawking (1942-2018)

"Look up at the stars, not down at your feet."

@Tesla

"My goal is simple, which is to understand the origin of the universe."

@360 mobile

Only science lasts forever! A tribute to Stephen Hawking, the smartest man on the planet.

This should be a sentence from Mr. Hawking.

@Zhongshun Clean Tissue

The children of the stars will eventually return to the universe.

@Dongfeng Fengshen

Born from the earth, return to the stars.

@Midea Air Conditioner

May the wind of time not blow away the beauty of the past

"The wind stopped, and he returned to the starry universe."

@Geely Auto

Those who look up at the stars become the starry sky.

If we talk about "the whole life", Mr. Hawking is the one who truly spent his whole life thinking about the universe.

@YouyiC

No matter how small the body is, it can contain a big enough soul. Because of the existence of these giants in human history, every time we look up at the stars, we will be less confused and more determined.

All his time should be spent on studying the universe.

@Jiang Xiaobai

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Hawking said: Remember to look up at the stars, not down at your feet.

Coincidentally, the late copywriting master Leo Burnett also said: Reach for the stars, even if it is in vain, but you will not get your hands dirty.

Perhaps, we will never understand the wonderful universe, but the starry sky is a symbol that we can never stop chasing.

As Jiang Xiaobai said: Keep your feet on the ground and look up at the stars.

The author of this article is @文案人于极. It is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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