Douyin operation: 4 tips to teach you how to create a Douyin hit from scratch!

Regarding "Tik Tok", many people will raise this question: Is it too late to make Tik Tok now? How can newcomers get started quickly? …

For today’s article, we have invited Dandan, the founder of Xingchen Short Video Research Institute and also a special lecturer of Media Boss, to answer our questions one by one.

He operates a matrix of 100 Tik Tok accounts. In the early days, through self-study and exploration, he created a workplace picture and text account that received a million likes. Later, by summarizing the methodology and repeatedly verifying it in practice, he was able to gain more than 120,000 followers per day for one video. Currently, his total number of fans on the entire network has reached more than 40 million.

He summarized and organized the practical experience he had accumulated over a long period of time, and gave us an in-depth analysis of how to quickly start playing Douyin from scratch. The content is very rare. Here is the outline of this article:

1. Four steps to cultivate an account with millions of views

2. Universal positioning formula

3. Wildly increase followers 4 big routines

01 Four Steps to Raise an Account with Millions of Views

Like personal WeChat accounts, Douyin accounts need to be maintained in order to increase the account’s weight and usage rating.

As for how to “raise” it? In essence, it is to simulate the usage habits of real users, which involves many details that we need to pay more attention to:

1. The correct way to register on Douyin

There are 5 ways to register for Douyin, which are:

① Toutiao account

② QQ number

③ WeChat ID

④ Mobile phone number

⑤ Weibo account

The best way to register is to register via your mobile phone number and bind it to your Toutiao account.

Teams or companies that plan to create accounts in batches should pay special attention to the fact that when registering accounts, they must use data traffic and not WiFi, because registering multiple accounts on the same WiFi may affect other accounts later.

In addition, the registered mobile phone, mobile phone number, and applied account must correspond one to one, that is, one device, one card, and one account.

2. Do not modify the information during the account maintenance period

This detail is easily overlooked. Many people will modify their information immediately after registering their account, changing their nickname to "dressing xx, beauty xx" or other content with obvious marketing nature;

Even putting the WeChat account directly in the personal signature is a very dangerous move and is likely to be detected as a black account by the official Douyin.

3. Browse the video and like, follow and comment

That is, newly registered accounts are required to simulate the operating mode of real people as much as possible, watch videos, and complete operations such as liking, reading, following and commenting. Specific precautions are as follows:

① Ensure a certain completion rate, and do not drop the video before it is finished;

② Check nearby videos and like, comment, follow or live stream them appropriately;

③ Like the video after watching it, and do not click "like" for several seconds to avoid invalid operation;

④ If you don’t know what to reply based on the content, you can use the Douyin Comments function in the iFlytek input method biubiu and just copy and paste it.

In addition, if you have already had a certain direction for your account positioning during the initial account maintenance process, you can consciously add one more step in the process of watching videos: that is, to watch videos in the corresponding field and like and comment on them;

The purpose of doing this is to encourage Douyin officials to label your account accordingly, which will be more conducive to the subsequent account cultivation and the improvement of the corresponding weight.

If you still have doubts about the positioning of your Douyin account, you can refer to the “universal positioning formula” mentioned below.

4. Account maintenance cycle and duration

Now that you know some things to pay attention to during account maintenance, everyone should have this question: How long will each last?

The recommended account maintenance period is generally 3-5 days, and the optimal period is 7 days.

When maintaining an account, it is recommended that you ensure that you watch videos online for at least 1 hour and watch them intermittently. That is, after watching videos for about half an hour in the morning, take a break of 3-5 hours and then watch Douyin for the remaining half an hour.

In addition , do not post any videos during the account maintenance period. The above operations are account maintenance techniques that simulate normal user usage behaviors, which can increase the weight of your Douyin account and add points to the account.

Once you have completed the 3-5 day account maintenance cycle according to the above requirements, the next thing to do is to test the account;

The specific method is to use the built-in camera of Tik Tok to shoot a video. Don’t just shoot randomly. For example, you can shoot a socket and title it “Do you believe that my first video of shooting a socket can get over 10,000 likes?”

The first one on the left is a video taken by a colleague using his own camera

Then observe the number of views. As long as it reaches more than 500 within 24 hours , the account can be determined to be a normal account. The video can then be hidden and not deleted temporarily.

After the account is well established, what you need to consider is what content to post, which is the issue of positioning . It will determine the accuracy of your fan acquisition and correspondingly affect the monetization ability of the account.

There are currently 48 types of short videos on the Douyin platform, including:

The type is clear, and the problem is also obvious - the homogeneity phenomenon is obvious. For enterprises and individuals, the most important solution to stand out on the platform is to provide users with differentiated value that they need and achieve differentiated positioning. Here is a universal positioning formula that I have personally tested and used:

Positioning = form of expression + type + category

The specific method of use is to combine the different template contents around this table. For example, the combination of "real people on camera + evaluation + beauty" has the following typical big accounts: "Dad's Evaluation" with 6.8 million fans and "Yan Jiu" with 6.54 million fans.

Another example is the combination of “real people on camera + popular science + beauty”, the corresponding typical big accounts are: Song Xiaoya with 3.75W fans, and Zhang Kaiyi with 6.56W fans.

There are many more examples like this. This universal formula is very useful, but for most people, it is still relatively abstract to use in practice. It is recommended that you find some related videos as auxiliary references.

Here are two positioning tools:

CAAS Data: https://www.caasdata.com/

Feigua data: http://dsp.xiguaji.com/

Source: Kas Data

Source: Feigua Data

You can use the popular rankings to look at the top 10-20 account owners in the target category, choose a Douyin account that matches the direction you want to pursue as a benchmark account, analyze its data, and choose appropriate content to imitate or remake.

For most people, the initial process of building a new account is relatively "torturous". Is there any "trick" that can achieve rapid increase in followers? Here are 4 practical “routines”.

It is also worth mentioning that although "routines" are easy to use, you cannot rely on them for a long time. If you want to operate your account well in the later stage, it mainly depends on the support of high-quality content .

1. Backflow and increase in fans

Before sharing the first method to quickly increase followers, everyone needs to make one thing clear: fans are static and traffic is dynamic.

What this means is that on a fixed platform, the appearance of fans means that they have simply made the choice to "follow", which is "static"; and when these fans "wander" on different platforms, they have more choices and can decide "dynamically" whether to follow you on other platforms.

The corresponding inspiration is that we can reverse the flow through other platforms besides TikTok. "Other platforms" here specifically refer to Toutiao, such as Volcano Video, Wukong Q&A, Xigua Video, and Toutiao.

Dandan once gained 60,000 followers in one day by using a PUBG account to reverse traffic

You can post the same type of videos on these platforms or even comment on the bloggers of the same type of videos: "For more/full version of the video, please follow my Douyin account xxxxx, etc.";

One thing to note here is that you should try to find accounts in vertical categories.

The most typical example of this method of increasing followers is the "Xiao Tiantian" incident last year. While her personal account gained 4.8 million followers overnight, an account with the same name and avatar and a male had the largest number of followers, reaching 340,000+.

So when someone on the TikTok platform becomes popular because of a certain event, you might as well try "substituting a cat for a prince" and change your own avatar and name to a popular account.

There is a prerequisite for using this method, which is that the account must be new or miscellaneous. If you want to achieve better results, you can also create a false impression by uploading videos of related people, and then quietly change it back when the heat has passed, or change it to the content in the direction you are going to do;

Given the characteristics of Tik Tok, the unfollow rate is generally not too high. It can be made up for and maintained through high-quality content in the later stage. What needs to be noted is that the relevance of the content should not be too far off.

Another often overlooked trick for increasing followers is to make good use of the comment section.

You can comment in the comment section of popular videos to attract fans. Please note that it is not just about leaving your WeChat account.

The content of general comments can be based on the content of the video, and try to be heartfelt, funny, and resonate with others. Of course, it must also be somewhat inductive. You can refer to the example in the picture above.

PS: At this time, your nickname will become the key to attracting traffic. For example, if you are a workplace account, your nickname can be changed to "Workplace Practical Information", and fans who have this need will naturally pay attention.

Whether it is a public account or Douyin, taking advantage of hot spots to increase followers will always have an immediate effect. Here is an example of how Douyin’s co-shooting function was just released and successfully took advantage of hot spots to achieve a million likes and 100,000+ followers:

Similarly, we can also transform the presentation forms of popular videos, such as translation, spotlight-grabbing, imitation, highlights, graphics, subtitle jumping, etc.

The above content is about the sharing of Douyin’s initial operation methods and techniques. I hope it can bring you some inspiration.

Source: Teacher Kunlong (ikunlong)