Tips for developing core keywords for hospital websites!

The customization of core keywords for hospital websites is very important and can directly affect the website’s traffic and consultation volume, because core keywords are directly related to the search quality of potential customers (patients). Therefore, when we do bidding promotion and SEO optimization, we must first put the core keywords first. How to customize the core keywords of a hospital? Please share your thoughts. I hope it will be inspiring to everyone. At the same time, friends who have different opinions are welcome to discuss with me.

Tips for formulating core keywords for hospital websites

"Region + keyword" principle

When we treat men's and gynecological diseases, as long as they are not difficult and complicated diseases, people usually choose the principle of "seeing a doctor nearby". Then most of our keywords will be formulated in the form of "region + keyword", but where is the best "region" to choose? Keyword "region" selection.

Based on this, we formulate the following two principles for selecting the keyword "region":
1. Hospitals at the prefecture level should formulate core keywords for each district of the city and the surrounding urban areas; (e.g. Foshan City: Chancheng, Nanhai, Shunde, etc., and Chancheng is divided into: Zumiao, Zhangcha, Nanzhuang, etc.);
2. Hospitals in provinces and cities need to set keywords for each district in the city and nearby urban areas, as well as for the province and surrounding areas. (For example, cities surrounding Foshan: Guangzhou, Zhaoqing, Qingyuan, etc.);

"Region + Keywords" and "Keywords" selection
1. Refer to the operating conditions of similar sites: When formulating the core keywords of new projects, refer to the operating conditions of other sites and find out the top ten most visited keywords of other sites as core keywords.

For example:
In the prefecture-level city project, we will use the keywords with an average of 1 visitor every 3 days as the core keywords, that is, the keywords with more than 10 visits in a month will be used as core keywords.
2. Based on practical experience:
A disease can be divided into the following categories of words:
Medical website operators can list the core keywords for each disease based on treatment methods, prices, hospitals, experts, technologies, symptoms, disease types, etc.

Special note: The core keywords developed cannot be said to be the real core keywords of the project; the core keywords of a project need to be calculated and evaluated by accumulating the usual search volume and consultation appointment volume, and also need to be eliminated and added for optimization and improvement by promoters in the later stage. As for how to exclude and add keywords, you can refer to the daily traffic of keywords in the statistical tools, or use Baidu Statistics "Search Term Ranking" to track.