"Lost in Russia" is available for free online. Who did Xu Zheng offend?

This Spring Festival is so special.

It is so special that it takes me a long time to describe it.

After thinking about it, it's still just one word -

quick.

Not only is the epidemic coming in with great force.

Even the battle for the Lunar New Year box office is changing rapidly.

Once it changes, the file will be upgraded.

No. 20, starting with "Lost in Russia".

Various blockbuster films will be advanced to meet the audience on New Year's Eve.

The second change is withdrawal from the schedule.

On the 23rd, it was led by two animated films, "Jiang Ziya" and "Boonie Bears".

All Lunar New Year films were withdrawn from the Spring Festival schedule.

At this time, some topics have already begun to ferment quietly -

“It would be great if all the Lunar New Year movies were released online!”

Sweet dreams come true.

The third change is to change one’s course of action.

On the morning of the 30th, Lost in Russia officially announced:

It will be launched on the online platform on the first day of the Lunar New Year and broadcast for free.

During the period when ticket sales are the most abundant, people choose to switch from theaters to the Internet.

This is a first not only in the domestic film industry, but also in the world film industry.

Everyone who has been depressed by the series of eye-catching epidemics has finally found this outlet.

The comments from the front row were all full of praise.

Besides praise.

Huanxi Media, the producer of "Lost in Russia", immediately followed up with the details and clearly stated the reasons.

Simply put, this is a "bet agreement".

You will often hear this word about various popular young stars.

What's the meaning?

Baidu defines it as "an agreement between the investor and the financier regarding future uncertainties."

As the name suggests.

It is actually similar to a kind of "gambling" and requires a promise of good returns in advance.

If it fails to meet the requirement, additional compensation will be required.

And in "Lost in Russia".

The required profit is 2.4 billion.

As an initial investment.

Hengdian Film Group, which is responsible for the promotion and distribution of the film in theaters, will invest 150 million yuan.

Just like dominoes.

All of this has changed completely with the "file change".

The moment the national epidemic was classified as "force majeure", Huanxi Pictures had the right to withdraw from the gambling agreement.

And after withdrawing.

The first broadcast cooperation rights were then sold to a portal website for 630 million yuan.

This grand move directly benefits all directions.

For Xu Zheng personally, the unknown release date has become a way to protect his capital and stop losses.

It attracts huge traffic to online portals.

For Huanxi Company, it directly led to a surge in stock prices.

More importantly, for everyone.

The anxious atmosphere has been swept away, and I can finally watch a movie with zero threshold on the first day of the Lunar New Year.

But the energy of the universe is ultimately conserved.

Especially in such a big plate as the Lunar New Year period.

It’s too difficult to make everyone happy.

This is not.

That afternoon, the Zhejiang Province film industry jointly condemned the online premiere of Lost in Russia.