Traffic war! How to deeply tap the value of long-tail channels?

"Channels are king" is an iron rule in China's mobile game market. Mainstream channels such as 360, App Store, and Hard Core have large user bases and high traffic, and have always been the first choice for major CPs. However, in recent years, the popularity of "long-tail channels" has increased dramatically, and their market value and user performance are becoming more and more worthy of attention. That traffic war! How to deeply tap the value of long-tail channels? Let’s learn more about it with Dongguan Network Promotion editor Feng Chao!

Traffic war! How to deeply tap the value of long-tail channels?

1. What is the “long tail channel”?
The so-called "long-tail channels" are some small and medium-sized channels targeting niche areas, such as Kugou Music, Mobile Play, and Feng Assistant. They are spread across various user scenarios and play a very effective role in diverting traffic. Compared with several mainstream channels, the "long tail channels" are scattered but large in scale, occupying 30% or even 40% of the market share, and their strength should not be underestimated.

It is worth mentioning that the commercial traffic from Youlong Network's social channels and online and offline marketing and promotion traffic, through the platform's long-term refined operations and user services, have opened up another effective way to acquire customers in the fiercely competitive long-tail channels, increasingly highlighting its market value.

2. Why is the “long tail channel” attracting so much attention?
The "long-tail channels" are huge in scale and have high user stickiness. After aggregation, they can be comparable to mainstream channels. Furthermore, faced with the extremely fierce competition in the current mobile game market, accessing more long-tail channels and realizing monetization in the shortest time has become an urgent need for major game manufacturers.
Youlong Network started out as a guild and has reached long-term cooperation with more than 2,000 guilds. It has rich experience in game traffic diversion. It attracts users through its complete set of mature business models and refined operational services, thereby improving the user stickiness and payment rate of the entire game product. It now covers 30 million precise game users and has a monthly turnover of over 100 million, gradually becoming a force that cannot be ignored in the long-tail channel market.

3. How can game manufacturers find effective channels in a different way?
Judging from the current situation of several major channels, the advantages of large manufacturers in mainstream channels are already very obvious, while at the same time, the long-tail channels lack high-quality games. In fact, many CPs have tried to place ads in the "long-tail channel", but they are deterred by the long technical scheduling cycle, high operating and maintenance costs, and cumbersome placement work. However, with the launch of Yaoling aggregation SDK, the problem of delivery in "long-tail channels" can be solved.

4. The weapon to capture the "long tail channel" - Yaoling aggregation SDK
In terms of aggregation, Jimifeng Network has rapidly developed into a one-stop comprehensive service platform integrating distribution, issuance, and advertising. Through its core business Yaoling aggregation SDK, it can access games with one click and automatically create channel packages to achieve unified distribution, monitoring, settlement and other functions of long-tail channels, quickly maximizing market benefits. So, as a new platform in the field of aggregation channels, how does it realize traffic monetization?

5. How does Jimifeng’s online platform business realize traffic monetization?

Relying on Youlong's powerful platform advantages

Jimifeng Network is a wholly-owned subsidiary of Fujian Youlong Network Technology Co., Ltd. Its platform business relies on the powerful platform resource advantages of Youlong Network. The latter focuses on the distribution, operation and release of online games. It has multiple joint operation platforms that are vertical to the game segments, has reached long-term strategic cooperation with many excellent domestic CPs, and has strong social channel traffic and online and offline marketing and promotion traffic. Jimifeng Network combines its powerful traffic resources, channel resources, and rich distribution resources. In less than three months of operation, it has achieved an average daily turnover of over 300,000. We would like to thank our cooperative CP for their trust and support.

Comprehensive services realize traffic monetization. In response to the problem of traffic monetization, the Jimifeng network platform takes the Yaoling aggregation SDK as the core, and provides game CPs with comprehensive services such as Yaoling aggregation long-tail traffic business, Jimifeng network distribution business, and Jimifeng network issuance business.

Compared with mainstream large channels, the long-tail channels for aggregated long-tail traffic business are larger in number and cover a wider range of user types, covering almost all types of market segments. Its business aggregates the traffic of these market segments, bringing more traffic to games than a single mainstream channel, while accumulating the advantage of the huge traffic of Youlong Network platform, mainly from the commercial traffic of social channels and online and offline marketing promotion traffic for distribution and realization;

Jimifeng's network distribution business is built on the powerful platform advantages of Youlong Network, and has established CPS distribution business cooperation with major game manufacturers and mainstream channel manufacturers. In addition to product distribution, the core advantage of the Youlong platform is the refined operation and distribution of aggregated traffic from premium dedicated services, which can maximize the benefits of upstream and downstream cooperation channels and bring rich returns.

The Jimifeng network distribution business platform relies on the Youlong Network distribution team's long-term and in-depth understanding of the user market to continuously optimize its product structure; in the early stage of game access, it relies on its strong financial, operational and other comprehensive strengths to ensure the launch and promotion of the game, and maintains continuous investment in the later stage. It maturely uses popular promotion and buying methods such as point walls, rankings and information flows to create outstanding results; in addition, combined with Youlong Network's technical accumulation and social traffic resources, it directly maximizes the benefits of traffic monetization.

It is obvious that the "long-tail channel" is becoming a new battlefield for competition among major CPs, and it is also a new outlet full of business opportunities. As the value of long-tail channels continues to increase, Yaoling Aggregation SDK will integrate Youlong Network's social traffic and online and offline marketing and promotion traffic, and its monetization capabilities will be greatly enhanced. We sincerely look forward to cooperating with more high-quality games.