What is Baidu weight? 6 ways to improve Baidu's weight!

For SEO personnel, when we judge whether a website is good or not, we basically look at the following points, such as: the number of website inclusions, website weight (Aizhan, Chinaz) (website weight can also be called Baidu weight), website traffic; in fact, the most important thing is to look at the website weight. If the website weight is high, we think that this website is particularly powerful (except for some websites that are brushed up). Since some SEO practitioners who have just entered the industry are relatively unfamiliar with this, what exactly is Baidu weight? How to improve Baidu's weight? Let’s learn more about it with Dongguan SEO Feng Chao!

What is Baidu weight? 6 ways to improve Baidu's weight!

What is Baidu weight?

Baidu weight is a comprehensive index of the website's keyword ranking in Baidu and the traffic brought by the third-party webmaster tool platform. In other words, the more keywords a website has in Baidu rankings, the larger the single keyword index is, and the more traffic it will ultimately bring from Baidu through keyword searches, the higher its weight will be. But unfortunately, Baidu has never publicly disclosed what the "Baidu weight" that we SEO webmasters discuss is. Although it has not been officially recognized, Baidu weight is indeed an important indicator that we recognize as important for judging the value of a website.

How to calculate Baidu's weight
Baidu weight is divided into 9 levels in total, and the website traffic that may be brought by words with Baidu index after entering the first five pages is used as the indicator for calculation. It is based on the Baidu Index of keywords (PC + mobile) and then the ranking position of the website in the keywords to calculate the overall website traffic and set the range. The following is a calculation formula for the weight value given by a third-party webmaster tool for the traffic that a Baidu Index keyword may bring to a website:

1~99 weight 1

100~499 Weight 2

500~999 Weight 3

1000~4999 Weight 4

5000~9999 Weight 5

10000~49999 Weight 6

50000~199999 Weight 7

200000~999999 Weight 8

1000000 or above weight 9

What is Baidu weight? 6 ways to improve Baidu's weight!

1. Choose the right keywords

To clarify the theme of the website, find a core keyword. This will help improve the professionalism of the website and thus increase its weight.

2. High-quality website content

First of all, it is best if the content is original. Baidu attaches great importance to the weight of original websites. If you reprint other people’s articles too much or create pseudo-original content, it is likely to reduce the weight of your website. In addition, pay attention to the update frequency of the website. It is difficult to improve the website weight of a website that is not updated frequently.

3. Friendly links on the website

A high-authority site gives your site a link, while that site has fewer friendly links. Links with high authority and few external links are helpful in improving authority.

4. Website page recognition

Whether the Baidu spider web pages can be recognized is also a key factor affecting Baidu's weight. If the entire page is down, the Baidu index cannot recognize the content and cannot tell what the page is doing. It is impossible to assign weight to a certain keyword, which is why many company websites are fancy instead of good.

What is Baidu weight? 6 ways to improve Baidu's weight!

How to correctly judge Baidu's weight

1. Collection time

This is relatively easy to understand. If an article published on your website takes one to two weeks or even a month to be included, it means that Baidu has a relatively low level of trust in your website. In this case, you need to accumulate weight. When articles are published on websites with high authority, some of them can be included in the index within a few minutes.

2. Long tail keywords

If you find that your web pages have indexed keywords, it means that your weight has reached medium trust. For some new sites, the ranking of long-tail keywords will generally appear within 6 months.

3. Daily traffic

The traffic here refers to the daily natural traffic. Baidu will crawl the search sites that users searched this month. The more words searched, the greater the weight given.

4. Determine the website PV bounce rate

PV is generated by users clicking on each page. During the click process, if 100 people come to your website, the PV value will be 120, and the average PV value per person will exceed 1. Then Baidu will give you a lower rating.

The above is what is Baidu weight? 6 ways to improve Baidu's weight! As for the specific content, Baidu actually does not recognize Baidu's weight. These are just a consideration for SEO industry personnel. If you want to know more about SEO optimization knowledge, you can leave us a message or call our official website!