How do mini programs make money? What are the money-making models of mini programs?

How do mini programs make money? What are the money-making models of mini programs? Since the launch of the mini program , the number of entrances has continued to increase and the functions have continued to iterate. The current money-making models mainly include the following:

1. Pure Mini Program Entrepreneurship

Extend the functionality of existing products and develop a small program that complements the existing app. The high diffusivity of mini programs can solve the problem of low app dissemination rate. For example: Mobike, Didi, Check-in Assistant, etc. Alternatively, you can design and develop your own mini program from scratch, with each mini program having one function. For example: relatives, group play, handheld barrage, flower recognition by shape and color, etc.

After the mini program has a large number of visits, it can be monetized based on user portraits. Finally, realize conversion and monetization.

two. Mini Program Service Provider

This is the most common mini-program profit model on the market. Technology-based companies use their existing technological advantages to quickly access mini-program technology and provide customized mini-program development services for enterprises/individuals, such as Guangdong Sixth Sense Culture Communication Co., Ltd. In addition, investment and franchising business can be derived to provide technical support for agents who do not understand technology.

3. Content e-commerce

Publish high-quality content on content platforms such as official accounts, and insert mini program cards or mini program codes in articles. Stimulate readers' purchasing impulse through content and guide them to enter the mini program to purchase products, thereby achieving the conversion of "content→purchase". For example, Meilishuo.

4. Social e-commerce

Through a series of social gameplay, the mini program can be spread in communities such as WeChat, thereby triggering purchasing behavior. In fact, content and social e-commerce are essentially replacing the previous H5 mall or third-party shopping platform with mini programs. However, because the mini program can reach people faster and more accurately, the content and social traffic generation effects will be much better.

5. O2O Services

Take advantage of the strong online traffic of mini programs to guide users to offline stores and promote conversions. Taking restaurants as an example, consumers enter the restaurant’s mini program through nearby mini programs, social sharing, in-text advertisements, etc., receive discount coupons, and then go to the restaurant to consume. After consumption, the store can also retain user information, establish a membership system, further understand the user's consumption habits, preferences, etc., and finally make targeted recommendations on preferences, member discounts, etc. At present, typical examples of attracting traffic by distributing coupons through mini programs include: Starbucks using Star Says, McDonald's, etc.

6. Mini Program Peripheral Services

The peripheral services of mini programs include: mini program industry data statistical analysis, mini program information media, mini program alliance, mini program consulting services, etc., such as the Aladdin mini program statistics platform.

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764