Zibo SEO training: Baidu algorithm adjustment keyword ranking drop may be due to these reasons

Every time Baidu adjusts its algorithm, it will always cause fluctuations in the entire SEO industry. The ups and downs of traffic and keyword rankings also make webmasters worried. The Hurricane Algorithm introduced by Baidu this time, which aims to crack down on pseudo-original and collection sites, has also caused an earthquake in the industry. The traffic of many websites has dropped significantly, and the keyword rankings have dropped significantly. Some people may say that this is the impact of Baidu's algorithm adjustment and it will be fine after it passes, but there is no guarantee that the website has not stepped on some landmines. Therefore, while ensuring normal operations, you can also check it yourself and eliminate all factors that are not conducive to website recovery.

What should I do if the keyword ranking drops due to Baidu algorithm adjustment? How to check it yourself?

1. Website review

The keyword drop mentioned here refers to a relatively large drop. For example, if it starts on the first page and then ranks outside the top 50 or even outside the top 100, this is considered a keyword drop. If it fluctuates within the top 10 on the first page, it does not count.

If there is a significant drop in keywords, it is recommended to conduct the following investigations:
1) Whether the website reprints and collects a large amount of information. Recently, Baidu's Hurricane Algorithm is mainly aimed at collection sites. If your site is a collection site, it will definitely be the first to be eliminated.

2) Whether the external links are high-quality external links, for example, in terms of friendly links, if they are some cheap site group friendly links, they should be cancelled as soon as possible. Also check whether there are any friendly links that have been demoted by Baidu. If there are any, they must be cancelled as soon as possible.

3) Check whether the website has been hacked and whether there are pop-up ads. Pop-up ads will be displayed based on IP addresses in different regions.

2. Data analysis: Every algorithm adjustment of Baidu has a clear direction. Therefore, in addition to reviewing our own website, we can also analyze the overall data, such as analyzing the top 50 independent websites in the search results, rather than industry websites.

1) Use SEO tools to batch query the weight of the top 50 entire sites, review the changes in the rankings of keywords with different weights, and find out the sites that are continuously declining and continuously rising.

2) Analyze and sort out the website data of falling or rising, such as domain name age, number of web pages included, keyword share, number of internal links, etc.

3) Summarize the algorithm adjustment preferences through analysis, and then adjust your own website appropriately based on the preferences.

What should we do in response to the adjustment of Baidu algorithm?

1. Reasonably control the growth rate of backlinks. Currently, the algorithm is still increasing the weight of link calculations, but it should be done in moderation. Over-reliance on links to increase weight will be considered cheating and will be punished.

2. Regularly exchange friendly links of a certain quality. If it is a new site, generally exchange about 2 links a week. Do not exchange in large quantities all at once.

3. Keep the website operating normally, such as updating articles normally, and wait for the algorithm adjustment to be completed. Do not take extreme measures to cope with the algorithm adjustment.

4. You can register a Xiong Zhang ID to help Baidu quickly index your content.

Note: During the algorithm adjustment period, it is not recommended to do anything that is beneficial to SEO technical ranking, because during this period, the relevant strategies are particularly sensitive and it is easy to be accidentally hurt and downgraded. Once accidentally hurt, it is difficult to recover, so everyone should maintain a normal mentality to operate the website.

The above is an introduction to the drop in keyword rankings caused by Baidu algorithm adjustment. I hope it will be helpful to everyone!