The name and domain name of the website cannot be ignored. If you hope that your website will earn high AdSense advertising income in the future, you must choose a good website name. So how do you name your website? How to name a Google website? Let’s follow Feng Chao from Dongguan to find out more! How to name your website? How to name a Google website? 1. Choose the right domain name type There are many types of domain names. Common top-level city suffixes are as follows: (1) com: Applicable to most commercial websites. (2) .net: Applicable to Internet service websites. (3) .org: For non-profit organization websites. (4) .cn: Applicable to websites in mainland China. Other suffixes include .W, .cino, biz, and mobile, which are not introduced here. If you want to protect the name of a company, a trademark, or a well-known brand, you can register multiple suffixes. However, most small and medium-sized websites only need to register a .com or .cn domain name. City names in the form of "中文cn" or "中文中国" are not very effective. Basically no netizens will visit in this way. At this stage, registration can only play a role in brand protection. 200 years ago, I spent tens of thousands of yuan to buy the first batch of "Chinese.com" domain names. Although I got some very good names, these Chinese city names were terminated because they were not renewed due to long-term unusability, and only a very small number of them were successfully sold. Relatively speaking, .com domain name resources are the scarcest, and it is also the form that netizens default to as the "normal domain name suffix", so when you find and choose a suitable .com domain name, you must register it. When .cn domain names, .net domain names, etc. can also be registered, it is recommended that you consider protective registration, especially when you have grand ideas for the future of the website, to avoid the emergence of fake websites with similar domain names in the future or to purchase domain names sold at high prices by other domain name holders. 2. Website domain name selection principles and examples There are two main principles for domain name selection. 1). Short in length, easy to remember and input A good city name should be as short as possible, easy to pronounce, and easy to remember after reading. It should be clear to read, not easy to be confused, and not easy to be misspelled. It is best to avoid hyphens " in the middle of the city name, and do not mix letters and numbers. 2). Have clear and understandable connotations and meanings Using words, phrases, and phrases with certain meanings as domain names will make it easier for netizens to remember them and will also form a potential understanding of the content of the website. For example, using the product name, service name, company name, trademark name, brand name, etc. as the domain name are all good choices. (1) Positive example: The domain name of the website for this book is adsensebook.cn, which is clearly a book-related website about Google AdSense. (2) Negative example: We previously registered a domain name 18dao.com, whose Chinese name means "刀", which is the sum of the numbers 1 and 8 and the pinyin "道". It means to provide netizens with an online Swiss Army knife that can solve various problems. This domain name is not easy to remember and input. Without our explanation, ordinary netizens will not understand its meaning, so this is not a good choice. The above two main principles seem simple, but when you actually choose, you will find that many short and meaningful domain names have been registered by "cornworms" (the nickname of domain name investors). It is not easy to find a satisfactory domain name now. Don't be in a hurry. You can give yourself more time to think about it, or you can propose principles for choosing a domain name, and then mobilize website partners, relatives and friends to brainstorm together. We once proposed dozens or hundreds of alternative names for a website by five or six people, and it was not until dozens of repeated discussions over several weeks that we finally decided on one. If the domain name you like has been registered by someone else, then if financial conditions permit, we can contact the city name holder to purchase the domain name, and the price will be negotiated by both parties. |
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