Tips for selecting products without source for Douyin store!

To put it simply and clearly, it means searching for products or categories with high popularity and low competition. Douyin Store’s blue ocean product selection without source is actually about selecting niche markets and niche groups of people.

However, Douyin Stores are different from Taobao. There is no tool like Business Advisor that can assist us in selecting products for Douyin Stores without source of goods.

But it doesn’t matter, because there are not many people opening Douyin stores now, and the competition is not very fierce. It will be enough for you to make a living by selecting products in specific categories.

One of our students specializes in watches. His shop is full of watches. There is no influencer to promote his products, and all orders come from Doudian’s natural traffic. The profit margin is as high as 80%, and the gross profit is more than 1,000 yuan a day.

This is a typical blue ocean product of Douyin Store, with a sufficiently segmented market and population and high profits.

Therefore, when we are selecting products, whether we are determining categories or products, we must consciously think about the target customer group.

Why do customers place orders and what are their psychological motivations? These are the core issues that you should think deeply about when selecting products.

Generally speaking, Douyin stores with no source blue ocean selections mainly sell daily necessities and kitchen utensils , and our stores with no source basically have products in these categories. In addition, maternal and infant products also have a very high conversion rate among this group of people.

Why?

First of all, this type of product has a wide audience, and the conversion rate of high-frequency and urgent needs is relatively high. More importantly, the probability of return and exchange of this type of product is much lower than that of clothing, shoes and bags.

Because we don’t have a source of goods, all after-sales issues need to be handled by the upstream supplier, and then we will handle it for the customer. If the return and exchange rate is high and there are many after-sales problems, it will be more troublesome.

Therefore, when selecting categories for Douyin Store Blue Ocean, you must consider this carefully. Categories such as men's and women's clothing have relatively high return rates, so try not to do these categories in the early stages.

In addition, food, beauty products, and books, including some categories that require targeted access, are not recommended.

We do not have a source of goods, and the middlemen make a profit from the price difference. When selecting products, we should pay more attention to choosing products with high cost performance and low price.

Because we have to add a price markup to sell the product and pay a certain commission to the influencer, and consumers also value the price-performance ratio, so it is not appropriate to increase the price if the product price is too high.

So generally when you select products, you can control the price within 10~30 yuan, and then increase the price like *2/*2+2/*2+8 to sell them.

In the early stage, you can add some products with a wholesale price of less than 10 yuan, and then increase the price to less than 9.9 yuan. Use drainage to leverage expert resources and natural traffic to quickly start a store.

Speaking of this, I would like to add that generally the products we collect are collected and shipped from Pinduoduo. Generally, the products are free shipping, and the delivery speed is fast and the price is relatively low.

4. Product popularity

You can think about what products are selling well on the platform recently based on the Douyin store product sales rankings, or the live broadcast rooms of the top influencers in the category?

Then, based on the rankings and popular products recommended by experts in their live broadcasts, go to Duoduo to find sources of goods and put them on the shelves.

In addition, for time-sensitive products, such as Children's Day, Christmas, Spring Festival, Valentine's Day and other festivals, all should be noted down, and then plan to upload the products half a month in advance, and add festival-related elements to the title keywords.

The demands in each season are different, spring, summer, autumn and winter. You can look at it according to your own category, so I won’t go into details.

After talking about the idea of ​​Douyin Store’s blue ocean product selection without source, let’s talk in detail about the channels and practical methods of Douyin Store’s blue ocean product selection without source.

Try not to choose products ranked in the top 50 or 100, as they are relatively competitive. You can choose products ranked after 100 or in the middle of a specific category. These products have low competitiveness and good popularity, so they have a better chance of success. This is the core of Douyin Store’s blue ocean product selection with no source.

The classification is clear and the indicators are very detailed, including commission ratio, sales volume, conversion rate, related influencers, etc.

For example, you can go to Xiaohongshu, Weibo, Douyin, and Kuaishou to follow some bloggers and internet celebrities who specialize in recommending good things to see what products they are promoting. When we are selecting products for Douyin's blue ocean store with no source, we can go to Duoduo, Taobao, and 1688 to find the same products at low prices. These products have great potential.

It is also one of the very useful methods for Douyin stores to select products in the blue ocean with no source.

2. The main picture should be clean and beautiful (replace the product title and main picture when following the product), and no promotional words such as special offer, buy one get one free, or flash sale should appear on the main picture or detail picture;

3. For banned products, you can no longer directly add Pinduoduo product links, and they must be replaced with Taobao links. Then change the title, two main pictures, three detail pictures, and change the product attributes;

4. Fur, fur, Douyin/Xiaohongshu (or other platform names) cannot appear in the title and details; keywords such as omnipotent, artifact, glue, strong, super strong, advanced, sewer dredging, ceramics, tea ceremony, magical, etc. should not appear in the details page and title;

5. The identification of low-quality identical products includes but is not limited to products with identical or similar product information, product details, product attributes, and main images.

When you promote the same popular product, you need to choose a cover and detail image that is different from other popular products in the same industry to avoid being affected by product bans.

7. Product inventory setting: If it is a step-by-step delivery, the spot inventory must be set to 0; the step-by-step delivery inventory can be set to 500/1000/10000….

When setting up the tiered delivery mode, be sure to set the spot inventory to 0. Otherwise, even if you choose the tiered delivery mode, but there is still inventory in the product inventory spot mode, the system will default to the spot inventory of this part being shipped within 48 hours.

8.How to set the product title?