The most creative outdoor advertising collection!

Recently, Coca-Cola’s creative outdoor advertising has amazed everyone!

Coca-Cola has always been committed to protecting the environment and continuously contributing to environmental waste. In order to ensure that every bottle or can can be recycled, it has specially designed this outdoor creative advertisement; at the same time, it also launched the #A World Without Waste# campaign!

We can see that Coca-Cola has turned its iconic stripes into an arrow logo, with the arrow pointing to the nearby recycling bin. Coca-Cola uses this form to encourage everyone to pay attention to environmental protection, and these advertisements are mostly placed in living areas, such as bus stops, community walls, and billboards inside the community.

It was at a music festival in Bulgaria that Coca-Cola brought the creative concept of this advertisement to its fullest, and it became a hot topic for a while!

After reading this, don’t you want to sigh: It’s worthy of being Coca-Cola!

Coca-Cola has always had great brand insights in creative advertising, so this wonderful performance was expected! In fact, in addition to Coca-Cola, there are many other brands that have come up with many new ideas in outdoor advertising .

McDonald's "Sundial" Outdoor Advertising

This outdoor advertisement is very famous. It is the creative billboard "Sundial" made by Leo Burnett for McDonald's.

The effect of light and shadow is cleverly utilized, and an "M" projection is created with a sundial design. The projection of sunlight will change over time and be projected onto different McDonald's foods, telling you what you should eat at this point!

German Wella hair dye advertisement

The German Wella hair dye advertisement also uses the effect of light and shadow. As the sunlight changes throughout the day, the color continues to change. At the same time, it also announces that its own brand of hair dye is not only beautiful in color, but also purely natural.

Pond's Antibacterial Facial Cleanser

This advertisement can be described in four words: clear at a glance. The problem of pore cleaning has nowhere to hide under this facial cleanser.

Apple iPod + iTunes

Want to know how much music your iPod + iTunes has? You can tell from the picture, there are so many that you can’t count them.

Panasonic automatic nose hair trimmer

In order to promote its automatic nose hair trimmer, Panasonic made good use of electric wires to create an indecent scene of overly long nose hair. However, Panasonic's automatic nose hair trimmer can solve this problem at one time. 

BBC road sign advertising

As a big player in the news industry, the BBC also produces very interesting billboard advertisements.

This advertisement cleverly uses the corner of the wall to present both sides of a story in one painting, undoubtedly conveying the message that news requires accuracy and authenticity, and the truth is often just around the corner.

The Economist's "Light Bulb" Advertisement

This is a classic advertisement from The Economist. As long as you walk under this light bulb, your "light of wisdom" will be lit. It is simple and clear, and it also advocates the concept of energy conservation, which is indeed the style of The Economist.

Adidas: UEFA Euro 2008

This is a giant Ferris wheel advertisement of "Petr Cech, the Czech goalkeeper with one head and eight arms" built by Adidas during the European Cup. It is 60 meters tall and has a strong visual impact.

Since then, this outdoor advertising space has become a famous tourist attraction in Vienna.

Coca-Cola creative advertising

Speaking of Coca-Cola, it knows how to have fun! There are many brands that use the surrounding environment to advertise, but only Coca-Cola dares to do so!

Those who don’t know might think it’s a joint advertisement, so is it an advertisement? Or three ads?

Formula toothpaste advertisement

How to be creative in toothpaste advertising? After reading this brand, you will understand! Using this toothpaste, you can even bite outdoor billboards. Do you think this toothpaste is good?

It seems that if the visual effects are used well, the advertising effect will be great!

Oldtimer restaurant advertising

Generally, outdoor advertisements are placed on elevated platforms, but this restaurant has come up with a new idea by designing the advertisement at the entrance of a tunnel. But then again, it's a bit weird and scary when you drive into this tunnel.

Colorado car ads

You will understand how terrible a rear-end collision is after looking at this picture! Friends who drive, please drive carefully.

Milk chocolate ads

This should be the advanced version of "Wang Po bragging about her melons". I can't wait to open the package and taste the delicious milk chocolate!

Berger paint ads

This brand of paint is so natural! At first glance, I couldn't tell whether it was the color of the billboard or the color of the sky, they had merged into one!

Seat belt advertisement

This should be a public service announcement. If you don't wear a seat belt, it's very dangerous whether you're sitting in the back seat or the front seat. Once an accident happens, it is like a bullet from a slingshot, which is quickly ejected. It is a very vivid advertisement.

Heineken beer advertisement

This is a 3D billboard with a hand behind the beer about to grab the beer bottle. However, after watching it for a few more times, I still feel a little bit scary...

Penline tape ads

This must be an overconfidence in their own products, as a giant billboard can be fixed in place by just using tape on the four corners. It can be said that it is very creative and confident! No wonder this ad won the Silver Award at the 2007 Cannes Advertising Awards.

McDonald's "Vegetable Salad" Outdoor Advertising

The graphic designed fonts are transformed into real three-dimensional vegetable arrangements, allowing everyone to understand the real growth process of vegetables. At the same time, McDonald's expresses the product concept of "fresh salad" very clearly!

Calgary International Film Festival "Crying Billboard"

Even the billboard was crying, so this movie must be very touching.

McDonald's "Dome" billboard

Just finished sharing that McDonald’s grows vegetables, now McDonald’s is going to show you “how to open an egg”.

I have to say that McDonald's worked very hard to promote the launch of its new product, perfectly transforming static ads into dynamic ads and evolving them into story-telling communications.

Liquor Ads

This billboard is known as the most creative and designed billboard, and is also named "Wine"

Donatos Pizza Advertisement

This advertisement makes good use of two outdoor advertisements and combines them naturally together. One is a pizza advertisement and the other is a model advertisement. It really adds points in both directions!

Quit smoking website advertisement

The cigarette butts were realistically enlarged and restored to create a creative advertisement. This huge cigarette butt is crushed by the website's brand. Although the shape is not very good-looking, the theme it wants to convey is still very clear.

Nestle biscuits advertisement

How delicious are Nestle's biscuits? Even the birds came to fight for it!

National Geographic Advertising

 National Geographic uses 3D visual advertising, and the effect is very realistic! It is also specially designed at the entrance of the downward escalator, which makes people feel frightened at first sight and naturally remember the characteristics of National Geographic. This is really a smart move!

Sparring Partner Gym Advertising

As long as you want to lose weight, there is a place for exercise everywhere. As long as you have a creative brain, any scene can be used for billboards.

IBM Smarter Planet

IBM Smart Earth has cleverly integrated billboards into people's lives. For example, the sloped billboards at the stairs provide convenience for people carrying suitcases, billboards that can be transformed into stools, and billboards that can shelter from rain...

This series of advertisements also won the Grand Prix in the Outdoor Category at the 2013 Cannes Advertising Festival.

That’s all for today’s creative outdoor advertising review!

If there are more wonderful outdoor creative advertisements, we will continue to organize them for you! In fact, there are many similar creative advertisements in life. As long as you pay attention to your surroundings, you will definitely find something that surprises you.