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Frontier Course: New Energy Vehicles 2021

Hello, I am the developer of this course, researcher Lu Yin. Welcome to "Frontier Course: New Energy Vehicles 2021". In the editorial, I will introduce to you why we are working with Mr. Cui Dongshu, Secretary-General of the China Passenger Car Association, to jointly develop this course, as well as the possible value of this course to you.

Frontier Course: New Energy Vehicles 2021

1Why develop this course? The first reason for developing this course is very simple. Cars of the future will run on electricity instead of oil. This is no longer something that needs to be discussed, nor is it a science fiction scene that only exists in novels. It is a major trend that is certain to come, or has already come, whether you like it or not, and whether you will choose it or not. On October 26 this year, the State Council issued the "Carbon Peak Action Plan before 2030", which clearly proposed to vigorously promote new energy vehicles and gradually reduce the production and sales ratio of fuel vehicles. As early as 2019, Hainan took the lead in proposing a complete ban on the sale of fuel vehicles in 2030; abroad, major automakers, such as Jaguar Land Rover, also announced that they would not produce fuel vehicles after 2025, and Germany's Volkswagen will do so in 2040. In other words, we may not be able to buy gasoline cars in the future. So what is the current status of the development of new energy vehicles? How do we understand the car market? Or to put it bluntly, how do we choose a car? The first purpose of developing this course for you is to ask industry experts to explain the ins and outs of this matter.

Frontier Course: New Energy Vehicles 2021

But I think the second reason is more important. The new energy vehicle industry is a huge opportunity that is about to explode, and it is worth seizing. Teacher Cui Dongshu told me a piece of data. In 2021, the average penetration rate of new energy vehicles in the first nine months exceeded 12%, and the average penetration rate for the whole year will exceed 16%. In 2020, its penetration rate was only 5.4%. The so-called penetration rate is the ratio of new energy vehicles to total vehicle sales. You have to know that last year's figure of 5.4% was the result of ten years of development of new energy vehicles. This year has not even ended yet and the number has more than doubled. Okay, then if we calculate according to the target proposed in the “Carbon Peak Plan” that the penetration rate of new energy vehicles will reach about 40% in 2030, how big will this market be? Currently, the overall scale of China's automobile industry is around 8 trillion yuan, of which new energy vehicles only account for 500 billion yuan. I think we can all calculate its growth potential using simple arithmetic. But the opportunities in the new energy vehicle market do not end there. Electrification brings about all-round changes to automobiles. Teacher Cui told me that he actually did a small survey. Among his friends, 8 out of 10 don’t know that new energy vehicles do not have engines. Everyone is wondering, how can it be called a car if it has no engine? Didn’t cars come into being more than 100 years ago because humans improved the engine, or to be more precise, the internal combustion engine. What is a car without an engine? It's not just the lack of an engine, actually. The automobile manufacturing industry chain is very long. There are more than 30,000 parts in fuel vehicles, which affect the pulse of hundreds of industries such as steel, tires, machinery, and electronics. Whether it is parts supply, vehicle manufacturing, or sales and maintenance, they are all undergoing earth-shaking changes in order to adapt to the arrival of new energy; in addition, new energy vehicles are embracing another change, that is, intelligence, which is also subverting traditional automobile manufacturing. The field you are in may have nothing to do with cars in the past, but that may not be the case now. Look, Xiaomi is here, Huawei is here, Baidu is here, and so on. In other words, not only have the players at the table changed, but the player team has also expanded. For this industry, there has been no change comparable to what has happened today in the past 100 years. Even behind these changes, there is a trend that is extremely beneficial to us Chinese. That is, our country can use this change to achieve "changing lanes and overtaking" in the field of automobile manufacturing. Unlike Europe, the United States and Japan, which have a century-old automobile industry foundation, my country's automobile industry only developed after the 1950s and lacks original endowment in fuel vehicle technology. We can make the "bottleneck" components such as engines and gearboxes, but we can't make them well. But now it’s different, these burdens are gone. For the country, the automobile industry is likely to become a new engine for economic development. So, just think about it, in this new round of international industrial competition, how many Chinese companies and practitioners will be able to enjoy the dividends of development. We developed this course to help you seize this great growing opportunity. Frontier Course·New Energy Vehicles 2021 Baidu Cloud Disk

2Who particularly needs this course?
Of course, for some students, the content of this course is directly related to your work. First of all, if you are working in a job related to traditional fuel vehicles, I suggest you take it immediately because new energy vehicles may be impacting your industry. Specifically, there are vehicle manufacturing, parts supply, sales network, auto finance, auto repair and maintenance, used car trading, and media marketing. Secondly, if you are engaged in a job related to new energy vehicles, I also suggest that you take it up immediately because future opportunities are closest to you. For example, industries such as power systems, batteries, new materials, charging infrastructure, Internet of Vehicles, artificial intelligence, smart transportation, in-vehicle software, and smart travel. You will find that a car is not only a means of transportation, but also a mobile smart terminal and even an energy storage device. At the same time, the new energy vehicle industry has huge investment, entrepreneurship, employment and learning value. If you have this need, I suggest you take this course. The third category, if you are particularly interested in the topic of carbon neutrality, then I also recommend you to take it. Because carbon neutrality, in general, means the use of new energy on the supply side and electrification on the consumer side. The new energy vehicle market is an important part of consumer electrification, and is even the most affected market. Through the changes in this market, you can also get a glimpse of the trend of the carbon neutrality strategy. Even if you are unfamiliar with the automotive industry chain, it does not prevent you from reading this report. We will start with some basic concepts to help everyone understand the variables behind industry dynamics. Of course, if you are considering buying an electric car, I recommend you take this course as well. You can receive a car buying suggestion, respond to your anxieties, and understand the issues you need to pay attention to when buying a car.

Frontier Course·New Energy Vehicles 2021 Resource Download

3. Introducing the teacher and what you will get. Finally, I would like to solemnly introduce to you Mr. Cui Dongshu, Secretary-General of the China Passenger Car Association. The Passenger Car Market Information Joint Committee, abbreviated as the Passenger Car Market Information Joint Committee, is an authoritative automobile information exchange platform in China and a market research branch designated by the China Association of Automobile Manufacturers. Mr. Cui Dongshu has served as its secretary-general since 2012. He is a "veteran" in the automotive industry and has been studying the automotive industry for 30 years. Now, we also attend hundreds of special exchanges and training sessions related to the automotive industry every year to interpret market dynamics and trends for automakers, investors and suppliers. In addition to these reasons, the most important reason why we decided to collaborate with Teacher Cui to teach this course is because he has comprehensive automotive industry data. He is well aware of all kinds of information and dynamics in the auto market and can provide you with a supply-side perspective. Why is this perspective important? Because we believe that when an industry is still in the stage where supply determines demand, this perspective can better understand industry trends. New energy vehicles are at such a stage, and every progress on the supply side is affecting consumer demand. So it is most appropriate to ask him to interpret it. For this course, we will present it to you in the form of an annual report. Let Teacher Cui interpret the controversies behind the phenomena from the perspective of an industry insider, focusing on the ten major events worth paying attention to this year, and help you extract the key variables that affect industry trends. Here you can also see a lot of industry data to help you better understand market dynamics. At the same time, we also have an expectation, which is that we hope that starting from this year, we can pay attention to this industry for you every year, bring you a report that beats in line with the pulse of this sunrise industry, and witness its growth and development. An entrepreneur from the Fortune 500 once said a famous quote: To run a billion-dollar business, you need to look at business rules; to run a tens-billion-dollar business, you need to look at industry rules; and to run a one-hundred-billion- or one-trillion-dollar business, you need to look at economic rules, national rules, and world rules. New energy vehicles are such an industry that conforms to economic laws, national laws, and even world laws. You are welcome to join this course and seize the booming opportunity of new energy vehicles.