What will be the direction of Douyin support in 2022? What kind of videos will be popular on Douyin?

Many people are concerned about a question that "what kind of videos on Douyin are easy to go viral?" After "Mr. Zhang" became popular, many people are also eager to become the next "Mr. Zhang." So what will be the support direction of Douyin in 2022, and what kind of videos on Douyin are easy to go viral? Let's follow Feng Chao of Jimifeng Technology to find out!

What will be the direction of Douyin support in 2022? What kind of videos will be popular on Douyin?

1. What kind of videos are easy to go viral on Douyin?

1. Shoot content that spreads positive energy

Shoot videos that contain positive energy, such as delivering water to sanitation workers, visiting lonely elderly people, and caring for vulnerable groups. This type of positive energy video can often touch the soft part of people's hearts, resonate with people, and attract people's attention and likes. But the shooting must be real, don't shoot deliberately just to attract attention.

2. The plot of the shooting content should have a reversal

When shooting Tik Tok videos, the unexpected ending twist can often be eye-opening. When shooting, you need to break the conventional inertial thinking so that Douyin users cannot guess the ending when they watch the beginning. When you see the final result, you will suddenly understand and can't help but give it a thumbs up.

3. You can show off your cute pets

If you have cute pets such as dogs or cats, you might as well shoot cute and playful videos of their lives. When shooting, you should dig out the funny points of your pet and find scenes that are refreshing. I believe that the cute and adorable appearance of these cute pets will definitely make netizens like them and they will be unable to help but like and share them.

4. Good at using technical flow

The reason why Douyin is so popular is that it provides many fun and interesting shooting scenes. If you are good at video editing or production, you might as well shoot some high-tech videos. These types of technical videos often make ordinary people praise them and give likes in support.

5. Determine the theme direction

Normally, operations staff will plan out the theme ideas in advance, including what the main line is, what the hot spots are, and what kind of positioning; for example, festivals usually have special themes: Mother's Day with thoughts and family affection, Mid-Autumn Festival with reunion and happiness, Valentine's Day with heartache and love, etc. It is generally more convenient to do theme planning one month in advance.

2. How to become popular on TikTok

First, account weight is very important

Many people always complain about why the videos they shot don’t have any recommendations. Before shooting Douyin videos, it’s best to maintain an account for a period of time. The operation is very simple. Just watch Douyin like a normal person, watch it for a few hours every day, like and comment on your favorite videos, etc.

If the number of views of your Douyin account's videos in a week is less than 100, then your Douyin account is likely to be identified as a zombie account by the system. Such a Douyin account will basically not be popular. Don't try to increase the number of views. It's useless and will only make it die faster.

Second, understand the popularity mechanism of Douyin. Don’t create blindly. If you want your Douyin to be popular, you must first understand its recommendation mechanism.

1. Decentralized mechanism, traffic pool rules, and intelligent distribution system

Douyin provides a traffic pool for every work. No matter whether you have a big or small account, the quality of the work and the subsequent dissemination effect of the work depend on the data performance in this traffic pool.

2. Overlay recommendations

The so-called superposition algorithm refers to the intelligent distribution of about 1 million views of new videos. If a certain number of reposts, comments, likes and attention are reached , the system algorithm will judge it as popular content, automatically weight the content, and superimpose recommendations to you with 10,000W views. Similarly, if your reposts, comments, attention, etc. reach a new height at this stage, the system will recommend more traffic.

3. Time Effect Rules

There is another situation. We found that after the video was released, it didn’t go viral for a long time. After a few days, a week, or even a few months, the video suddenly became popular. This is also a very interesting mechanism in the Tik Tok algorithm, called digging up the past, which makes some high-quality old videos popular. Many videos were not popular at first, but later they became popular inexplicably after being re-discovered and recommended by the system.

Third, things to note when posting videos on Douyin

1. Time period

It is best to choose peak time for publishing works, such as 8 o'clock in the evening , when there are many people using Douyin, so we should publish Douyin works at that time. In the early stage of operating Douyin, it is recommended to maintain daily updates, preferably 2-3 times a day . Later, when Douyin gradually returns to normal, we can maintain 2 to 3 updates a week.

2. Copywriting and main picture settings are critical

The copy of Douyin works should be relevant to the video content and Douyin account as much as possible. Don’t write a skin care copy for a dancing video. As for the positioning location, famous locations are best . The content we publish must be high-definition, and it is best to have funny moments, pain points, and practical content!

The above is the specific information about Douyin’s support direction in 2022 and what kind of videos on Douyin are easy to go viral. In fact, if you want the videos you shoot to become popular, it still depends on your own analysis of some traffic words or traffic! Make good use of the resources around you, and the videos you shoot will definitely go viral!