Lijiang SEO Training: What is the authority of a website? What impact does authority have on SEO?

Of course, we can definitely say that this is an era of information overload. We are exposed to a lot of information every day, and with the development of science and technology and society, a lot of information is continuously generated every day.

From the perspective of information value, in an era where everyone is a self-media platform, our information is in excess, and many contents are highly monotonous and redundant, which is also true for search engines.

Baidu may need to process a lot of useless information every day, and it will consume a lot of server space. If you are the uploader of website content, you must think about a question, why you must be ranked at the top.

I think there is no way around it, and the topic we need to discuss today is website authority and verticality.

What is the authority of a website?

Website authority refers to the symbolic performance of a website in a certain industry, that is, the authority of the website in the circle to which it belongs.

Just like what a person says in his social circle can be followed by more people, in other words, more people are willing to follow your words.

From an optimization perspective, this is professional authority. The website you make can be visited by most users and can provide users with practical and effective assistance.

Because of the principles of the above aspects: To ensure an authoritative website, you can first consider the user experience and user needs to provide more users with the help they need.

So, why are authority and verticality so important to SEO?

Based on past experience in search engine marketing, Dongguan SEO will discuss the following:

1. SEO green ecology

A few days ago, I talked to an SEO organization and found that many people would say that SEO is dead and Baidu has various problems. In fact, the ecology of the entire industry is built by every SEO practitioner. For example:

① Some friends don’t even know what SEO means, but they have already taken orders and done business, and they keep their promises.

② In fact, they use fraudulent methods to achieve low-cost rankings, for example, using a large number of dark links to rank, while insisting on improving themselves is the basis.

③ Various service promises are made before the order is issued. We provide comprehensive after-sales maintenance services. However, if the service is not good, changing a Title logo will be charged, and the price is high.

④ You can make money by targeting any keyword, but you cannot even rank for keywords with very little market competition.

Finally, we as an SEO agency earned short-term benefits, but far-reaching damage to the hearts of customers, which is actually raising a rock and smashing the foot of the industry. Therefore, for friends who are doing SEO companies at this time, we still suggest: seriously complete every customer and establish your own reputation and authority.

2. Optimization algorithm

In the early days, when we were doing SEO, many people often talked about the term EAT. I think it is still very important today. As mentioned above, there is a lot of redundant information at present.

As SEO specialists, we need to think about a problem: why does Baidu let you rank, instead of complaining every day that the website is not ranked and whether the search engine is not good enough.

The answer is actually quite simple: if your content is professional enough and you have a certain degree of popularity, then your ranking will naturally be higher than other websites. In addition, search engine optimization algorithms are also constantly improving, such as the assessment of brand word popularity.

Sometimes, the weight of the entire site source code is not completely determined by SEO performance indicators. This is closely related to the continuous innovation and adjustment of search engine optimization algorithms.

3. Search requirements

When a user searches for a question, based on a basic perspective, it is likely that he will choose to jump out and leave the website after obtaining relevant search information.

But if your website is relatively vertical, for example, on this landing page, provide the other party with highly relevant content, which can easily make the other party settle down and improve various behavioral indicators of the website.

At the same time, it is also very helpful for search engines to evaluate the website. Therefore, the more vertical your content is in a certain industry, the higher your keyword ranking will be.

This is very important for small and medium-sized websites, especially some friends who do self-media blogs. Only when we have a high degree of vertical content in a certain industry can we be competitive.

The same is true for companies, so you need to continue to improve your corporate encyclopedia page and fully answer every question related to the industry that has search requirements.

Summary: Whether you are doing SEO organization or running your own website, everyone should be committed to the authority and verticality of the website, and the above content is for reference only!