What is the best way to generate organic traffic on Tik Tok?

Nowadays, everyone on Douyin will try to get traffic to increase their exposure and fame. In fact, there are many types of traffic. It is not easy to get natural traffic on Douyin, but natural traffic is very useful. So how can we broadcast the natural traffic of Douyin best?

Generally speaking, rapid traffic at the beginning of a broadcast will be more general, which means it is not so accurate. Because this is a newly launched account and there is no data yet, the system cannot accurately label your live broadcast room, so the recommendation is general traffic. At this time, you can use a common product, that is, a product with high value, a product recognized by everyone, and a small loss-making product to catch this wave of traffic.

Through this product, we can collect data such as the length of time spent in the live broadcast room, comments, likes, gift interactions, and conversion transactions . Then, in the next five to ten minutes, a small wave of reward-type traffic will be pushed to our live broadcast room, and it will be very stable.

How to increase the organic traffic of Tik Tok?

1. Do a good job in positioning Douyin

Positioning is very important and meaningful. Let me give you an example. If the target is mothers, this user group will be very broad, and the product positioning analysis can be carried out according to their different needs.

2. Traffic pool

Tik Tok will allocate a traffic pool to each work, so even if you have no fans, the system will distribute dozens of traffic to you; if you perform well in the traffic pool, your video will be pushed to more users. Douyin's traffic pool mainly depends on the number of likes, comments, reposts and completion rate of the video. The better the indicator data, the more traffic it will get.

3. Heat weighting

Only after being tested by a large number of users and layer-by-layer weighting of popularity, will a video be included in Douyin's recommendations. The popularity weights are as follows: number of reposts, number of comments, and number of likes. The popularity of the video will last for a week, so you also need to have a stable content update mechanism and the ability to continuously produce popular products.

4. The main picture should make people want to see it and increase their desire to see it.

If the title is the basis for determining display and exposure, then the picture is the key to whether the product can obtain traffic. Therefore, if the picture is well made, the click rate will definitely be higher. Under the same display, there is a big difference in the traffic brought by 3% and 5% click-through rates. When searching for products, the first thing you see is the main picture, and the quality of the picture determines the number of clicks. A good picture can quickly attract people's attention, prompting them to click on the picture, continue browsing, or even click to purchase the product.

5. Increase weight

Improve store data and increase store weight. Generally, the higher the store weight, the easier it is for products to be recommended to the store. The weight of a store is mainly reflected in its ratings, reputation, services, etc.

6. Increase activity

The main purpose is to show that the store is still "alive" and is not an unmanned store. In addition to the time of delisting and listing, and the listing of new products, you can also run some promotional activities on products with good conversion rates and relatively flexible profit margins. This can instantly improve the store level, so you should pay more attention to the store in your daily life.