The effectiveness and traffic conversion of TikTok advertising in APP!

Recently, advertisers of e-commerce apps seem to like running TikTok ads very much, but there are three issues that advertisers are more concerned about regarding TikTok ads!

1. The effectiveness of TikTok advertising on APP

1. Price

The first deposit for TikTok advertising starts at US$1,000. If advertisers want to run TikTok advertising, they need to open a Bytedance advertising account first and deposit US$1,000 in advertising fees in the account. After the advertising is officially launched, the advertising will be charged in real time according to the CPC/CPM advertising billing model!

2. Effect

After placing TikTok ads, many advertisers care most about the advertising effect!

Many users said that finance is an investment, which has both profits and risks, and the same is true for TikTok advertising. The effectiveness of TikTok advertising can only be known after it is launched. There are many factors that affect the advertising effect. We can only do a good job of advertising content by locking in the target audience, testing advertising creativity, and other methods to avoid advertising risks as much as possible!

When many advertisers are concerned about the effectiveness of TikTok ads, they are actually concerned about whether TikTok ads can achieve their promotion goals. So the effectiveness of advertisers' ads is actually a reflection of how well their promotion goals are achieved.

TikTok advertising metrics are mainly divided into two categories:

1. Brand

Through TikTok advertising, we can promote brand activities. After the ads are released, we can see the number of ad impressions through the ad background. This number can only prove how many people have seen our advertising content. If we want to judge the brand effect of advertising, we can use the number of users participating in brand activities as an indicator of advertising effectiveness.

2. Effects

Since we want to promote our own e-commerce APP through TikTok advertising, in order to provide users with a good advertising experience and usage experience, we can use the number of APP downloads and the cost per click as indicators to measure the advertising effectiveness!

When we place TikTok ads, each ad placement has its own promotional goals and content focus. We need to design corresponding advertising copy based on promotional goals, potential user needs, user pain points and other aspects. By the way, the editor would like to remind everyone that you should avoid blindly following the trend when investing in TikTok ads!

2. Traffic conversion

The so-called traffic conversion can actually be understood as traffic monetization, allowing users to purchase products through advertising copy and advertising landing pages when seeing TikTok ads, thereby achieving the advertiser's various promotion goals!

When advertisers are running TikTok ads and converting traffic, they actually want to get users and advertisers to interact. Through TikTok ads, advertisers want to achieve three major promotional goals:

1. Brand exposure

2. Order conversion

3. Customer order collection

If advertisers' promotion goals can be successfully achieved, then our traffic conversion will also be achieved. In the process of traffic conversion, the content of the advertising landing page is more important!

In the content design of TikTok ad landing page, we need to do the following:

1. Provide good product introduction and simplify the advertising experience for users

When designing the TikTok ad landing page, we need to introduce the product’s advantages, functions, etc., through which we can deliver content to users. When we are placing advertisements, not only the ad landing page should be simple, but the user's purchasing process should also be simple, such as "one-click purchase", "one-click download", etc. In order to make it easier for users to purchase products, we can use Amazon and eBay's e-commerce product purchase links as advertising links. In order to provide advertisers with a better APP download process, we can use the download link of the APP mobile application as promotional content.

2. Provide users with a personalized shopping experience

The second part is about providing users with a personalized shopping experience. Personalized shopping experience here means that we can recommend shopping websites to users through evaluations. This shopping website needs to be recognized by the public, and through this shopping website, there must be benefits, rebates, discounts, etc.

3. Advertising content needs to meet customer expectations and create a sense of tension for users

When users click on an ad link, they have been attracted by the content of the ad copy. When we place ads, we also need to ensure that the ad landing page can help users solve some problems, and the content of the ad landing page needs to help solve the problems that users need to solve.

Displaying content alone would be a bit awkward. We also need users to create a sense of tension, and there are many channels to create tension. For example, "The offer is only for the first 100 people", "Select 4 users from the participants to try it for free", etc.

Related reading:

1. Introduction to TikTok advertising promotion

2.TikTok advertising promotion account opening price

3. TikTok advertising promotion advertising advantages

4. TikTok advertising promotion account opening process

5. TikTok advertising promotion display style