How does Bilibili promote itself and attract traffic?

The outline is as follows:

1. What is Bilibili? What is the value?

2. What are the methods to attract traffic on Bilibili?

3. How to use Bilibili videos to drive traffic inside and outside the site?

4. How to use the Baidu keyword ranking of B station column articles to attract traffic?

What is Bilibili? What is the value?

Not everyone knows what Bilibili is. It is similar to a niche product such as Zhihu and Douban.

PC website: https://www.bilibili.com/

The encyclopedia introduction is: Bilibili (English name: bilibili, referred to as B Station), is now a cultural community and video platform with a high concentration of China's younger generation. The website was created on June 26, 2009. On March 28, 2018, B Station was listed on the Nasdaq in the United States.

bilibil currently has 15 content sections including animation, TV series, domestic creation, music, dance, games, knowledge, life, entertainment, ghost animals, fashion, and screening rooms. Simply put, it is a barrage video sharing website and also has an APP called Bilibili.

What is the value of Bilibili? Let’s talk about the users of Bilibili first. The mainstream users are mainly students who are otakus and like Japanese 2D anime. Of course, Bilibili is now breaking out of its circle. Bilibili currently has over 150 million monthly active users, and the quality of the knowledge-based videos on Bilibili is very high.

If we take a quick look at Bilibili from the perspective of SEO traffic, we can also compare it with Zhihu. (Note: The following statistics are taken from a third-party Aizhan tool and are for reference only. They are not investment advice. Hahaha)

See the picture above. In terms of traffic, Bilibili has 2-4 million IPs from Baidu PC and 1-3 million IPs from mobile. Zhihu has more than Bilibili, but in terms of estimated daily average, Bilibili is still larger than Zhihu. Anyway, it can be said that Bilibili gets a lot of traffic from Baidu.

If we look at the weight, Bilibili has 9 on PC and 10 on mobile, which is basically the highest weight. Looking at the world and domestic rankings, Bilibili ranks 110th in the world.

Also, judging from the number of PCs and multiple verbs in Baidu, the total number is over 2 million. Looking at the number of entries indexed in the last 24 hours, there are 41,100. Doesn’t this show the high weight of Bilibili in Baidu search?

What are the ways to attract traffic on Bilibili?

The Baidu keyword ranking in the B station traffic diversion method we are talking about here is mainly aimed at PC websites. In addition to Baidu traffic, Bilibili’s own users can also attract traffic. The main methods are as follows:

1. Personalized signatures on B-station accounts to attract traffic

When we register for a Bilibili account, there is a relevant introduction section, where you can leave your contact information.

2. Advertisements in the front, middle, and back of videos on Bilibili or direct ads to attract traffic

For example, when you post a video on Bilibili, you can insert an advertisement at the beginning or end of the video, or add a watermark to the video, or directly say in the video, "Follow the official account XXX to receive XXX," or "If you want to know more, follow the official account XXX," etc.

3. Post barrages on B station to attract traffic

As for Bilibili, since it is a well-known domestic website for barrage and complaining about videos, it is also a good way to consider using barrage and leaving relevant contact information to attract traffic. Of course, the prerequisite is that your account must be able to post barrages, and it is best to find accurately related videos.

4. Use B station column articles to attract traffic

To put it simply, it is to use the column opened on Bilibili, write pictures and texts in it, and then attract users to see your content and then divert traffic. I will write about it in detail below.

5. Use the comments below Station B to attract traffic

I believe you can understand this, for example, in the past blog era, whether it was a Sina blog or your independent blog, if there was a message box below, people would leave comments to attract traffic. For example, just like leaving comments on a public account, all comments on a public account can be pinned to the top to attract traffic, and the same is true for Bilibili.

How to use Bilibili videos to attract traffic inside and outside the site?

When talking about how to use Bilibili videos to attract traffic, we need to think clearly about two issues: one is the purpose, the other is where the video comes from, and then how to attract traffic specifically.

Regarding the purpose, many people post videos on Bilibili for a really pure purpose, to find a group of like-minded people or to receive compliments from others. But others who specialize in traffic generation are very direct, attracting potential users and then converting them. Which one are you? Choose for yourself!

Where does the video come from? Some people copy videos from abroad, some buy video materials on Taobao, and some directly copy videos from other platforms, or do simple secondary creation. Of course, there are also many people who create their own original works.

The specific process of video traffic diversion at Station B is as follows:

1. Mining, collecting and analyzing potential user demand keywords

The keywords required here can be your product keywords such as smart tripod, or service keywords such as video traffic tutorials, etc.

How to discover keywords of user needs? One is to search in Baidu and see the related information, and the other is to search in Taobao and see the related information, as well as the keywords of your peers’ products and so on. You can read the keyword mining article I wrote before at the end of the article.

2. Collect relevant video materials

For example, if you want to attract a certain type of people, you need to make videos that they want to watch. Then, you need to find that type of video related material.

What? I don’t know where those videos are. You use Douyin, Kuaishou, Xigua, Baidu Haokan Video, iQiyi, Tencent and other places where there are videos that can be downloaded.

3. Make a video

Making a video is relatively simple. If you find several videos, you can edit and synthesize them, or add text. There are Jianying on mobile phones, and Aijianji, PR, etc. on computers. If that doesn't work, you can go to Taobao and pay someone to edit it for you.

Of course, this is not to encourage you to copy others. If you have originality, it would be best to shoot and edit it yourself. But most of my friends who do traffic generation will choose a quicker way. After all, it takes more time to create original works on their own, hahaha.

4. Upload platform and publish

This step is actually quite important. The previous ones only represent doing a good job. This step, whether it is to divert traffic within the site or outside Baidu, is important.

What is this step? That is, when you publish on the platform, your video title and description must include the long-tail keywords that you want to attract precise users! Otherwise, if you don’t have a title, the chance of being found in searches will be almost zero.

How to use the Baidu keyword ranking of B station column articles to attract traffic?

Let me first tell you where this column is. After logging into your account on Bilibili, log into the Creation Center and click on the column submission button. If you haven't opened it, you need to open the column first.

Then you can publish your content, as shown below. When publishing an article, the title should include the long-tail precise keywords you want. At the beginning and end of the content, you can naturally leave the contact information you want to attract him to find you~

How to use this B station column to attract traffic? It is similar to the video above, except that one is about making videos and the other is about making graphic content. As for the account, I won’t say more. You can buy any account on Taobao now. You can either spend money or spend time to cultivate it yourself.

I will not write about the specific promotion process, it is also the above four steps, namely collecting keywords - collecting writing materials - writing relevant content - publishing articles.

Of course, as a friend said before the start of this article, the column article traffic of Bilibili is also suitable for long-tail keywords, and some big words are difficult to get on the list. This is indeed the case.

However, from the perspective of SEO, although the search volume of long-tail words is relatively small, they are accurate. Moreover, if you dig out the long-tail words of the business or product you want to do in batches and create relevant content, you can win by quantity.

It is really difficult for students who are doing promotion to find a good channel now. Moreover, once this channel is maliciously diverted by some people, such as directly writing in the article title: If you want to get XXXX fans, please contact QQ or WeChat XXXX, the subsequent platforms will be tightened, and there will be one less person left, hahaha.

In my opinion, for a good channel, you are good at attracting traffic, but you must provide value. If the purpose is just to attract traffic and make money, others will be fooled only once at most.

As for why I wrote this and whether it will teach people bad things, my original intention was to help those who really want to promote their products. As for whether it will be used for other bad things, I can't guarantee it. Just like a knife, it is just a tool and it depends on the person who uses it.

Author: Bai Yangseo

Source: Baiyang SEO Optimization Tutorial