What are those born in the 90s and 00s who don’t use Kuaishou or Douyin thinking about?

In this era of pan-entertainment, the popularity of Douyin and Kuaishou remains high. However, some people born in the 1990s and 2000s said that they have never used Kuaishou, let alone the currently popular Douyin. So what do these people think?

"Fashion comes and goes, and one day you might be left with nothing."

On March 13, Hedgehog Commune published an article titled "After the decline of the Hanmai culture, the humanistic social shake began to dominate the screen", which specifically discussed the main video positions, dance forms, historical tracing, reasons for formation, and social evaluation of the social shake.

The main video platform for social shaking is Kuaishou. On that day, users kept leaving messages in the background saying that they did not use Kuaishou, and they did not even use the currently popular Douyin.

Netizen @亚美 commented: "The only thing I use is Bilibili. I have never watched Kuaishou and have never downloaded Douyin. I am not an old person. I was born in 1994."

The number of likes for this comment actually topped the list in the comment section, which shows that even though these two short video apps have hundreds of millions of downloads and hundreds of millions of daily active users, they have not conquered all those born in the 1990s and 2000s.

Hedgehog Commune is very interested in this and wants to know what people who don’t use Douyin and Kuaishou think, what they are thinking in this era of pan-entertainment, and how they understand their relationship with social media .

To this end, Hedgehog interviewed 6 users born in the 1990s and 2000s who have and have not used Kuaishou or Douyin, and excerpted one user's analysis message on Douyin and Kuaishou.

1. Short video social networking is close to a waste of time

Name: Yangzi

Born: 1991

Occupation: Brand Promotion

Resident location: Beijing

My name is Yangzai and I work in Beijing. I have never downloaded Kuaishou and Douyin. My roommate loves Douyin very much. After all, she got an offer from Douyin at that time, but she finally chose NetEase.

She would send me some interesting short videos from time to time. I would take a look at them, but I would not actively search for them. I'm really not interested.

Why? Because I think video social networking is an overly entertaining way of socializing that is full of "hahaha". Currently, short video social networking basically has no meaning other than entertainment.

Girl and her "husband" play jokes on video

Personally, I think short video social networking is almost a waste of time. Socializing should be meaningful, and it would be even better if it can be carried out in a relaxed and harmonious atmosphere.

We live in an era of pan-entertainment, and we hope that everything can be told, presented and solved in an entertaining way. Serious things are excluded and gradually lose the qualification to be watched and noticed.

Tik Tok and Kuaishou are the products of pan-entertainment, which is also the reason for their success.

Take Tik Tok for example. My roommate asked me to shoot a 15-second short video, and I finished a work in a short while. In one word: fast. This just fits in with the current social trend of fast-food culture. No one wants to listen to long speeches anymore, and no one has the patience for them at all.

At the same time, the era of pan-entertainment has spawned many "cultural stars". The most typical example is Zhang Zhaozhong, known as the "Bureau Chief". The singer and actor is not a product of pan-entertainment.

Short video social apps are very popular now, but I don’t think I will lose touch with the world if I don’t use them. I have 9 social apps on my phone, and each one meets different needs.

If you lose communication with the world without using short video social software, then will your relationship with the world become too plastic?

When I’m not using Tik Tok or Kuaishou, I usually read books, watch variety shows or TV series, and chat with friends. As for books, mainly some classics. The three books I’m reading recently are “Amusing Ourselves to Death”, “One Hundred People’s Ten Years”, and “And There Were None” (the original English novel of “And Then There Were None”).

I like to think independently, and I respect every form of entertainment and socializing. People are different. You can't say that something you don't like shouldn't exist. Existence is reasonable. The world is inherently diverse. I hope everyone can understand the differences between each other.

So, please don’t look down on me, a middle-aged girl who doesn’t use Tik Tok or Kuaishou, okay?

2. The homogeneity of Tik Tok content is somewhat irritating

Name: Er Lao

Born: 1994

Occupation: Brand Promotion

Resident location: Guizhou

"The most popular person in the social lottery is only the male god Paipai Qi!"

"Husband, husband, mua, a mua on the left, a mua on the right, a mua in the mouth..."

Do you understand where these two jokes come from? I am the person who has used both Kuaishou and Douyin, but ended up using neither of them.

To be honest, I tend to follow the crowd and I want to try out whatever is popular. My family lives in a rural area in the south. When I went home for the Chinese New Year, I found that many people in my family were using Kuaishou, but some were also using Volcano Video . In order to have common topics with them, I also downloaded Kuaishou to play, but I couldn’t accept that style.

I have several younger sisters who like a Kuaishou expert named Paipai Qi. The first sentence at the beginning of the article was taught to me by them. They think Paipai Qi has a good figure, is very loyal, and has the "big brother style".

When I was at home, I asked my sister and brother if they played Tik Tok. They said they rarely played it: "We like those videos, but we just feel they are too far away from us."

I work in a second-tier city. When I returned to the city, I uninstalled Kuaishou and started playing Douyin. The second sentence at the beginning of the article is quite popular on Douyin.

Do you know when I first started using TikTok? I am addicted to it and cannot help myself. I watch it on my way to work, on my way home from get off work, and before going to bed at night. I recommend it to my friends. The girls in it are really pretty, and the boys are so handsome that they are enviable.

I feel that TikTok is quite boring recently. I keep scrolling through the same videos over and over again. The homogeneity of the content is a bit infuriating. The same routine has been played out so badly that it’s no longer fun.

I also work on Internet products. Overall, I think the tone of TikTok is really good and its operations are also well done. I heard that some people advertised on it and made money. Later I was busy with work and stopped playing.

Actually, the current popularity of Tik Tok is quite similar to that of Xiao Ka Xiu a few years ago. It was extremely popular, but in the end, Xiao Ka Xiu died out.

Jiang Xin was once the star of Xiaokaxiu

If TikTok wants to become powerful, it needs to think about how to make it a "basic tool " software for people, just like WeChat , with very few alternatives and powerful resources.

This requirement is quite high. Either there must be an existing content ecosystem support in the background, or you build a rich content ecosystem yourself, so that both operations and content can shine.

It's so rare to have such a fun app. I don't want it to die from the bottom of my heart. If the waves really want to sweep it away, there's nothing I can do, right?

3. I have aesthetic fatigue

Name: Roe deer

Born: 2000

Occupation: Student (senior high school student)

Resident location: Shandong

I am a very typical post-00s baby who doesn’t use Tik Tok. First of all, I’m sorry, this is not directed at Tik Tok, because I don’t use Kuaishou either. To be precise, I rarely use video social software and have little contact with it.

I am an art student. I came out of school a while ago to take the school entrance examination. Everyone gathered together to chat, and every time they talked about Douyin——

Girl: Wow! Look at this little brother, ahhh!

Boy: Wow, this girl is really good, really good...

Of course there will also be this kind of situation: Hahahaha, look at this, oh my god, hahahaha, I am dying of laughter…

I was very embarrassed at this time. I was not interested in young and handsome men. I liked older men. I was surrounded by natural beauties and I felt a little out of place.

Actually, I am a person who loves to have fun. I am not a weirdo who sticks to the old ways, but a typical Gemini girl with split personality. I believe some people are about to nod their heads. That’s right, I like the new and the old, I like the simple and the complicated; I can be silent to the freezing point, and I can be wild to the boiling point; I like contradictions, always vigorous contradictions and collisions.

It seems contradictory, but in fact I am very normal. I can have long conversations with friends through the mobile phone screen, lament about life, and brag about my ideals. The same is true in real life. You can see that I have a strong desire to express myself, and I wanted to fit in with them, so I downloaded Tik Tok.

On Tik Tok, I have seen a lot of handsome men and beautiful women. Indeed, beautiful looks are pleasing to the eye, and as long as a person is handsome or beautiful, everything they do seems to make sense. But after seeing several handsome men and beautiful women of the same type in succession, I developed aesthetic fatigue. And there are some videos that I can’t understand. Why do some people make artificial movements in front of the camera? (Those movements are what I do when I wake up, look in the mirror, and take selfies to show off my beauty.)

Tik Tok will also recommend some videos to me, but not all of those videos make me happy. That day, after brushing the screen for an entire afternoon, I felt dizzy and euphoric, with a sense of loss and unreality. What did I gain after an afternoon passed?

There are also some people around me who don’t use Douyin and Kuaishou. Now everyone is staying up late to prepare for the college entrance examination and their hair is falling out. After all, they are taking the college entrance examination. They drink the most expensive wolfberries, stay up late at night, and do the most difficult questions.

4. People will only get lost in the flow of information and cannot find themselves

Name: Xiaoxiao

Born: 1995

Occupation: Student (Master's degree candidate)

Resident location: Beijing

My name is Xiaoxiao. There are not many people around me who use Douyin and Kuaishou. The reason I don’t use Douyin and Kuaishou is that short videos carry too little valuable information, so there is no need to spend a lot of time and energy on them.

In addition, I am usually very busy with study and research, so if I have time for entertainment, besides outdoor activities, I prefer to watch TV shows, read books, and watch movies to relax my body and mind.

Take vision as an example. If you have time on Friday night, you can go to the Grand Theater if you are more luxurious, or just open Bilibili and watch Turandot, Dream of the Red Chamber, or a ballet. You will be immersed in the aftertaste of stage art and keep savoring it.

Turandot is a three-act opera adapted from a fairy tale by the famous Italian composer Giacomo Puccini.

Since I was a child, I have been more interested in stories or more difficult art. The rich emotions or thoughts, the creator's hard work and experience and the mood he wants to convey, the beauty that can withstand viewing, and the historical, cultural and scientific knowledge that can be learned from it are all very happy and touching, and can bring a sense of fulfillment and peace.

For the fragmented moments, checking Weibo or Bilibili, paying attention to current affairs and professional developments... are more interesting and valuable than watching so-called social shake videos.

There is an illusion in society that Douyin and Kuaishou seem to have become characteristic labels of a certain class or young group, but in fact this is not the case. Everyone is multifaceted and independent, and random generalizations or labels are very one-sided.

For example, I am a fan of Clamp's comics, so I should be a 2D otaku; I also like opera, dance, and drama, so I should be a drama fan in a broad sense; I love visiting museums, so I am an antique lover; I buy lolita skirts, so I should be a lolita girl, etc. There are so many big pitfalls in the world, Douyin and Kuaishou are just two of them.

Will people who use Douyin and Kuaishou be controlled by similar social software? No, people will just get lost in the flow of information and won’t be able to find themselves. From this perspective, I will not be controlled by social software.

To sum up, short videos with little information such as Douyin and Kuaishou are a waste of time, and it is better to sleep than to watch them; there is no need to pay attention to Internet bubble information that has not formed a scale, because it has nothing to do with you; the hot information that you need to pay attention to will naturally be conveyed to you by the media or certain clips, and you can supplement it with a brief search.

In the information age, information is unlimited but people are limited, so we need to choose how to invest our energy.

5. The content and promotion of Douyin and Kuaishou do not get my pain points

Name: @バカバカキヤロル

Born: 1995

I don’t support associating social shaking with young groups. 95, the content and promotion of Douyin and Kuaishou don’t get my pain points, and few of my classmates and friends of the same age are using it.

Personally, I feel that the main audience of this kind of hot-selling product, which expands its audience by lowering the threshold, is actually the new group of young and middle-aged Internet users. Their acceptance and learning ability of electronic products are slightly inferior to those of young groups (no derogatory meaning), and simple and convenient operation is a good choice for them to enter online communities .

Young people have been exposed to the Internet since childhood and are more proficient in its operation. It has become a common phenomenon for primary school students to spray pesticides, and we are also more inclined to use computers for live broadcasts .

In addition, as you are exposed to more online resources, you will screen them yourself to make information acquisition more efficient and pursue high-quality information. Watching live broadcasts and videos is no longer just for the sake of novelty and excitement, but has turned to focusing on a favorite field, watching exquisite skills, advanced post-production, or favorite people.

The audiences are different, and naturally no one wants to be represented by one part of them. The young group includes those who dance socially and shout rap, and there are also early netizens and old players. Diversification is the trend of development.

6. Too much “performance” in the online world

Name: Ayin

Born: 1994

Occupation: Journalism student (researcher)

Resident location: Guangdong

The first time I saw Kuaishou on Weibo, I thought it was an acrobatics app; the second time I saw Kuaishou, I felt it was a dating app for people from Northeast China; now that I’ve seen it so many times, I can’t figure out what it is.

The first time I saw TikTok was when a chemistry graduate student posted it on my WeChat Moments . I thought it was a new dancing app.

I stayed away from organic chemistry because he said in his English class that he was a "researcher". But I just found out a few days ago that he had signed up for the first grade of Hunan Satellite TV and made it to the re-examination. Is it because there is a burning desire to perform, or is it that the engineering laboratory is too boring and requires electronic music and a locked camera? (If he is lucky enough to become a famous Tik Tok performing artist, I will immediately send a letter to congratulate him.)

Although I am a novice, there are too many new apps and too few that are useful to me. I only have WeChat, QQ, Weibo, news apps and a few photo-taking apps on my phone. I basically get news from the news app and Weibo. I only use photo-taking apps when I travel, and I take selfies less than once a year.

If people of my age still use Tik Tok and Kuaishou, they probably want to be MC Tianyou. Otherwise, they are either newcomers in the workplace who are urged to work overtime, or frantically do homework, or report news every day, and when they have free time, they are too lazy to even open WeChat. Although I don’t use Tik Tok or Kuaishou, I can always see these short videos on Weibo. The most common comments below are probably “Hahahahahahahahahaha”, it feels like watching Liu Laogen’s Big Stage.

I can't stand watching Liu Laogen Grand Stage all day long.

When I’m not in class, I usually spend most of my time doing homework and reading in the library. Recently, I’ve been frantically “attending the two sessions online” for fear of missing any news. I spent the most time in the documentary section of Bilibili in the dormitory. I have watched NHK's "Documentary 72 Hours" almost twice. I like to bury myself in front of the screen and watch the Japanese people find joy in suffering, chat about their daily lives, and then go home to continue finding joy in suffering.

The users on Tik Tok and Kuaishou are like real "performers", but perhaps I am still stuck in the memory of swallowing light bulbs raw and dancing to electronic music. They perform on the online stage and watch their fan numbers increase. Isn’t it the same as an actor feeling gratified after receiving applause?

There are so many performers that sometimes it’s hard to tell the line between reality and fantasy. It's like a person who watches martial arts movies all day long, and one day in the supermarket, he uses the "Black Tiger Heart-Ripping" trick on the cashier who gave him one dollar less in change.

But I don’t rule out that some people’s entertainment is to watch these performances and laugh. Or maybe they are trying hard to create a good look for the performance. Maybe different people have different understandings of every new thing.

Nowadays, new technologies and new cultures emerge in an endless stream and become popular for a while. You never know when the trend will pass and you will be left behind.

Sometimes I deliberately refuse to adapt to these new things, because new things are supposed to adapt to my habits and be more "new" in order to attract more buyers. But as a result, they end up sweeping me away. It feels like a robot controlled by a computer.

Maybe in a year, Tik Tok and Kuaishou will no longer be popular, and new performances will come out. By then, there will still be many fans flocking to them. Now I should just wait for it to fly for a while?

7. Short video social networking is a comfort product for fast culture

Name: Liu Yi

Born: 1998

Occupation: Student

Location: Shanghai

My name is Liu Yi and I’m currently studying in Shanghai. Speaking of Kuaishou and Douyin, there are many people around me who like these two apps. Some students even spent almost a whole day on Tik Tok and became addicted to it.

To be honest, I am not very fond of these two softwares. What often appears is that they are laughing with joy while I am confused here.

Sometimes they would share some content with me and I would take a look at it, but I didn’t download these two apps myself. In fact, it’s not that they are badly made, it’s mainly because I personally don’t like this kind of thing.

I think it is understandable for people of my age to play these software. The pressure is actually very high nowadays, and we need some spiritual joy and comfort. Moreover, the pace of life is fast, and some happiness that needs to be savored slowly must be kept out. Kuaishou and Douyin can be said to have been born at the right time, and they have done very well in terms of traffic itself, and are commercially successful.

Personally, I mainly use some regular social software, such as WeChat, QQ, Weibo, etc. Most of the time, they are for the need of information communication and exchange, and occasionally I will find some interesting information from them. When it comes to finding information, I use "Jike" more often. I quite like information flow products like "Jike". There are so many different things, and I can learn some small tricks in the occasional gaps, which is quite beneficial.

In fact, everyone has the right to choose their own entertainment and the right to choose the method. Whether it is Kuaishou or Douyin, it is undeniable that they still have a lot of room for market development. However, I think the happiness only lasts for a short while and cannot really bring people much feeling. In the words of Song Dandan, it "cannot bring a sense of beauty." It is harmless to use it as a small entertainment at ordinary times, but it is a bit too much to indulge in it.

In addition, there are endless products of this kind, which provide people with instant joy, but can easily make people forget to think and why they are laughing. The development of this type of product can easily fall into a vulgar circle, which is worthy of vigilance. Not only users but also product manufacturers need to pay special attention to it.

The author of this article @石灿 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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