Weibo Fans Advertising Process and Account Building

We have cooperated on Weibo Fans Advertising many times in 2019. So in the next few years, should we continue to do Weibo Fans Advertising?

Advertisers who have run Weibo Fantong ads in 2019 have seen the benefits, so we will definitely continue to run ads!

What we are doing now in advertising is to use money to buy traffic. Since we have paid the money, why not make our money more valuable? In this case, we still need to continue to place Weibo Fans ads in 2020!

1. Weibo Fans Advertising Process

Weibo Fans Ads has quite a lot of advertising resources, including splash screen ads, information flow ads, comment area banner ads, Weibo hot search list ads , and more!

1. Splash screen ads

Splash screen ads are displayed when the phone is turned on. As long as we open the Weibo APP, we can immediately see a static or dynamic ad lasting 3-5 seconds.

2. Information flow advertising

Information flow ads will randomly appear in the middle of the information flow of the recommendation page, popular page and each channel page. Information flow ads are no different from the content we usually publish, but they will have the word "advertisement" to show the brand authority!

3. Banner ads in the comment area

This advertising space appears in the comment area, and most of the ads are just a picture!

4. Weibo Hot Search List Ads

Ads on Weibo’s hot search list are generally the advertising resources chosen by top brands, and advertisers need to purchase relevant keywords. The cost of advertising on Weibo’s hot search list ranges from hundreds of thousands of yuan a day. The specific advertising fee may still be related to the keywords and delivery areas selected by the advertiser. If you want to know the specific price, please consult us!

Weibo Fans’ information flow ads are in the form of pictures and texts, as well as videos. For advertisers, there are many choices of advertising resources and many billing models!

The billing model of Weibo Fantong advertising is mainly:

1. CPM

CPM means thousand impressions . When a user refreshes Weibo and sees an advertisement, it counts as one impression. The starting price for a thousand impressions of Weibo Fans Pass ads is about 5 yuan.

2. CPE

CPE stands for effective interaction . For example, when a user forwards, likes, clicks on a link, follows, or collects an advertising post, the price of an effective interaction starts at 0.5 yuan.

The main process of Weibo Fanstong advertising cooperation is as follows:

1. Call 400-620-8365 for active consultation and tell the customer service what industry you are in. You also need to tell the customer service what product you want to promote on Weibo Fans Ads. I would also like to remind everyone here that communication with customer service is very important. Our customer service also needs to master certain communication skills in the process of communication. By communicating well with customer service, you can solve your problems in the shortest time. There is no need to hide anything about the promoted products. In many cases, after you tell the customer service about your promoted products, it will be easier for them to make a judgment. If some products are not suitable for Weibo Fans advertising, you can also listen to other high-quality marketing channels recommended by the customer service.

2. Within 10 minutes after the communication with the customer service, a professional Weibo Fans Advertising business person will call you back. If you have any questions about the promotion, you can communicate with the business person directly, including the time, location, and target group of the delivery.

3. After confirming the cooperation, we can start preparing the advertising cooperation contract, sign the contract, and pay the amount according to the contract agreement;

4. The advertising agency completes the advertising account opening, and a professional advertising optimizer will operate the advertising account, set up the advertising account, and launch the advertising creatives, etc.

5. After the advertisement is released, we need to optimize the advertising ideas that are not effective to further improve the advertising conversion!

2. How to set up a Weibo Fans Advertising Account?

Before setting up a Weibo Fantong advertising account, we need to make the following preparations :

1. Identify the brand advantages and product features of the brand and promotion products, and identify the product positioning;

2. Find the advertising goal, whether it is brand exposure, customer information collection or effect conversion;

3. Establish corresponding advertising evaluation indicators, such as the cost range of a single click, the number of download and registration orders, etc.

When we set up a Weibo Fans advertising account, the steps to set up the account are relatively simple, but we need to set up the account based on different promotional content and promotional products!

Steps to promote your product through Weibo Fantong advertising :

The first step is to build an account promotion plan based on the promotion product, the level of different target audiences, the promotion area, etc.;

The second step is to create unit levels with different target audiences and cities;

The third step is to add corresponding advertising creatives under different promotion units.

When building Weibo Fans ads, we need to build an advertising plan first (when building an advertising plan, we can determine the advertising goals, set the advertising budget and advertising time period); the second is to build the advertising unit (we can set advertising resources, advertising creative forms, target audience positioning, advertising bids, etc.); the last is advertising creativity (we need to add the prepared advertising creativity to the creativity in advance), advertising creativity is also an important factor in forming advertising conversions!

For Weibo Fans Advertising , please contact Qinggua Media Official