How to design a popular short video script?

Arouse curiosity at the beginning

We often say that once you get into the video world, it’s like being in a deep ocean. It may seem like only a dozen seconds long, but it has the magic that makes people unable to stop.

It is precisely because of this characteristic of short videos that the attention of many users will not be evenly distributed to every video. They tend to stay longer on works that have an attractive beginning.

If the beginning of your video is not attractive enough and fails to arouse the user's curiosity, it will most likely be easily swiped away and drowned in thousands of videos.

Improve shooting efficiency

Many people have no plan during the filming process because they do not plan the content in advance. This often results in the work being halfway through being filmed, either it is discovered that the content cannot be completed, or the lack of props affects the progress of the work.

Designing the script in advance can help us plan the progress of the entire video shooting and editing and improve the overall work efficiency.

Improve content quality

Many of my friends shoot videos based on whatever they think of. This will result in the account's videos having low content quality and low account verticality, and the works will not be able to receive more recommendations from the platform.

When designing short video scripts , you can create content that users like based on the positioning of the account. Each key point is carefully designed by the creator, which can improve the quality of the creator's video to a certain extent.

You can tell everyone the results first and use the results to guide users.

You can directly arouse users' curiosity by solving problems.

Tips for creating popular copywriting

Leave a suspense

That is to say, leave a hook in the title that arouses people's curiosity. For example, some video titles are "There is an easter egg at the end" or "What is it like to be scolded by a customer and made to cry?" These words can attract users' attention and guide them to finish watching your video, thereby increasing the number of recommendations.

Narrative

Use story-telling titles with scenarios to attract readers. For example: "At 3 a.m., the driver is still working hard. It's really not easy for people who wander around!" Such words are easier to resonate with and make users feel empathy.

Rhetorical Question

Asking questions directly, such as "Can you solve this problem?" and "How many people think of XXX?", can enhance the sense of interaction with fans.

Riding on the trend

You can pay more attention to some hot spots on the Internet. This technique is one of the essential skills for us operators. It can obtain a very large amount of traffic in a short period of time, which is incomparable to daily topic selection.

Ending to attract attention

Creators publish videos not only to gain short-term traffic from users, but also to convert these users into their fans and bring them continuous traffic.

What if this could be designed into the script?

We can create suspense at the end.

A story can be divided into two parts, which can arouse users' curiosity, stimulate users to pay attention to themselves, and learn more about subsequent content.

When we write a script, we must organize our thoughts, grasp the theme and value, and make the script complete and integrated.

Of course, everyone knows that short videos can only express a few things. Why? Because short videos are more than ten seconds long, and what can be expressed in more than ten seconds may only be one point. This time is very short for us, so it is impossible to spend too much time introducing the theme through narration. The topic must be introduced within a few seconds.

The content of the script is divided into plot, lines, narration, and shots. wait

After exploring 1,000 top accounts, we found that the types of videos that users like to follow and interact with the most are as follows:

Emotional content

The mode adopted by some well-known emotional accounts is generally to face the camera directly, and talk about their own explanations on multiple aspects of life such as interpersonal relationships, family, feelings, and attitude towards things based on their own life experiences or insights.

Users are also happy to express their opinions on their emotional insights, some will express their agreement, while others will put forward their own views.

In addition to this kind of straightforward quotation sharing, there are also many contents that express and highlight the emotional core in other forms, which also have a wide audience on short videos.

Cute pet short video content

There is a saying in Internet language: If you pet a cat for a while, you will always pet it for a long time. It's about people's love and dependence on their pet cats.

On the Internet, Meng Zhong, as a specific image, is loved by the majority of users. No matter how old or young that woman is, she has her fans.

The momentary "cuteness" and things with "cuteness" can attract the eye within a second, but "cuteness that lasts forever" is the real thing.

For example, a certain audio anchor, "Talking Liu Erdou", has 42 million fans. His video content is cute and anthropomorphic dynamic content. Each video has hundreds of thousands of points. What are the popular short video contents?

Funny and parody short film content

Short video content plays an important role in people's leisure time. Funny videos meet people's leisure needs and are very popular among users.

Therefore, if short video content creators want to create popular short videos, they can start from this aspect and use various creative techniques and methods to "edit" and "process" some classic content and scenes. What are the popular short video contents?

You can also shoot and edit some common scenes and clips in life in a spoof style to create completely different short video content to entertain and make people laugh. What are the popular short video contents?

"Duoyu and Maomao Sister" on the certain audio platform is a typical example of the creation of funny short video content. What are the popular short video contents?

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She is dedicated to editing and processing the more classic scenes and content in life, and presenting them in her own unique performance style, which has attracted more than 30 million fans, and each video has received hundreds of thousands of praises. What are the popular short video contents?

Useful content

The above-mentioned short video content belongs to the pure appreciation category, while the practical category is short video content that can provide users with valuable knowledge and skills. What are the popular short video contents?

If the value-added short video content changes with the user preferences, then the dry goods short video content will not change.

Knowledge is the eternal topic of mankind. On the basis of providing real value, short video content that is necessary and substantial will not only be abandoned, but will also receive more and more attention.

Importantly, the accumulated structured content output may also turn your own short video account into a large short video IP.

Author: Guoren Nange

Source: Guoren Nange