Analysis of the nine search engine algorithms that SEOs must know!
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Since the development of search engines, many algorithms have been published. As an SEO ER, if you don’t understand this, you’re out. Understanding it but not being able to use it is of no use. If you know about algorithms but don’t know how to apply them in SEO work, you are still in the student mindset. It’s time to upgrade. Let Xiaogang SEO introduce to you the nine search engine algorithms that SEOs must know. The 1st of the nine search engine algorithms is the Green Radish Algorithm. Algorithm content: to combat the buying and selling of external links and the bulk sending of external links. The purpose is to prevent webmasters from not paying attention to user experience and simply taking advantage of search engine loopholes to take shortcuts, thus affecting the search engine's own user experience. The main types of websites that are targeted include hyperlink intermediaries, websites that sell links, and websites that buy links. Practical instructions: Friends who are still ignorant of the danger and are desperately buying and selling external links, please stop immediately. Otherwise your site is destined to be plucked. If you don’t believe it, just try it. Of course, if you are used to using black hat methods, then there is nothing to say, because you are pursuing short-term interests, and you can outperform Baidu engineers, I worship you~ (But think about it, even if you do black hat, you are an awesome engineer, but can you outperform 100 awesome engineers? Not necessarily, unless they are all asleep!) The nine search engine algorithms NO.2 Green Radish Algorithm 2.0 Algorithm content: Further upgraded based on the Green Radish Algorithm, mainly targeting news sites that publish soft articles. The main targets of punishment include soft-article trading platforms, soft-article beneficiary sites, and soft-article publishing sites. Those who have been engaged in SEO for more than 3 years must still remember Ali Weiwei? It was processed directly at that time, and only about 100 pages were left. So what will be the specific punishment? Let me quote the previous slogan for protecting black bears: No buying, no killing. It's fine as long as you don't buy or sell. But if you are a buyer or a seller, you will be punished, but the degree of punishment will be different. If the seller is serious, you will be blocked directly, and from then on you will be just a legend in Baidu's search results. The buyer, that is, the beneficiary site, if it finds that the soft article publishing site has a large number of links pointing to you - haha, your money is wasted, these links will not be included in the weight calculation, and you will even be monitored for a period of time. If you continue to be rampant, I'm sorry, you will be punished as well and your score will be reduced! Practical instructions: If you are a news source, please be careful and immediately stop selling soft-article publishing business. If you are a beneficiary site, immediately terminate cooperation with the soft article partner and ask the other party to clean up past cooperative projects. The 3rd of the nine search engine algorithms is the Pomegranate Algorithm. Algorithm content: The Pomegranate Algorithm is mainly aimed at website pop-up ads. In the early days, many grassroots websites obtained advertising revenue in this way. But this approach greatly affects the user's browsing experience. Practical instructions: Are there pop-up ads? And displayed in the main content? Remove it quickly. You may gain short-term benefits, but you will suffer in the long run. Just like when you borrow money and forget to pay it back, you feel like you have made a profit, but in fact, your credibility in the eyes of others is gradually weakening... The score of this type of page will also be reduced. The 4th of the 9 major search engine algorithms is the original Spark Plan algorithm: cracking down on plagiarism and copying, encouraging original high-quality content, and cooperating with websites with high-quality original capabilities for the first time. If the content is the latest from the first release site, the first release site will be given priority in ranking. Now that the algorithm has been upgraded, the technology can be used to directly perform active push functions. If it is original content, remember to mark it. Practical instructions: You have original content that is often reprinted by major sites, but there is no hope of ranking? Use the active push function (Baidu Webmaster Platform has instructions for specific operations). Make an original logo. If this happens again and is reposted by a big site, I won’t feel sad anymore! No. 5 of the nine search engine algorithms is the Ice Bucket Algorithm . Algorithm content: Mobile advertising pop-ups, forced APP downloads, logging in to read the full text, etc., if they occur on mobile pages, will be subject to punishment by this Ice Bucket Algorithm. Practical instructions: 1. Remove pop-up ads and ads that affect the main content of the reading 2. Do not force the download of APP on the page No. 6 of the nine search engine algorithms is the Baiyang algorithm. Algorithm content: For mobile sites with regional attributes and geographic location identifiers, they have the opportunity to obtain priority rankings. For example, a hotel service website will be divided into different cities. If the website adds a geographic location identifier, users will have an advantage when searching for region + hotel on a mobile device, compared to a site without an identifier. Practical instructions: In the process of regional optimization, webmasters complete it by adding geographic location information in the META tag. The following are the format, addition method and submission method of Baiyang algorithm META geographic location information: (1) Meta declaration format The value of the Name attribute is location, and the value of Content is province=Beijing; city=Beijing; coord=116.306522891,40.0555055968 Explanation: province is the abbreviation of province, city is the abbreviation of city, coord is the latitude and longitude coordinates of page information, and the coordinates used are bd09ll. The No. 7 of the nine search engine algorithms is Google Panda algorithm . Algorithm content: Crack down on low-quality content by targeting three key points: click flow, content quality, and links. Identify low-quality content. Practical instructions: 1. Cultivate website authority 2. Increase the amount of original content 3. Add high-quality links. The 8th of the nine search engine algorithms is the Qingzhou algorithm. Algorithm content: The purpose is to make PC sites compatible with mobile. On the one hand, it is conducive to improving the user experience of mobile search engines. On the other hand, it is convenient for websites to gain brand exposure in mobile search engines. Practical method: There are three main methods: jump adaptation, code adaptation and self-adaptation 1. Jump adaptation: This method uses a separate URL to provide different codes to each device. This configuration attempts to detect the device or ua that the user is using and then redirects to the appropriate page using HTTP redirects and the Vary HTTP header. 2. Code adaptation: This method uses the same URL (regardless of the device the user is using), but generates different versions of HTML for different device types based on the server's knowledge of the user's browser (ua). 3. Adaptive: A website design method that provides the same HTML code through the same URL. This approach is independent of the device the user is using (PC, tablet, mobile device), but can render (i.e. adapt) the display differently depending on the screen size. No. 9 of the nine search engine algorithms is Google Penguin Algorithm. Algorithm content: Crack down on excessive optimization of websites, such as keyword stacking, and the content provided to users is different from the content seen by search engines. Or duplicate content. Practical instructions: 1. Avoid keyword stuffing When updating content, it is OK to maintain a keyword density of 2%-3%. Keep it natural and don’t add it deliberately. The formula for keyword density is as follows: =100)/keyword density=(number of keywords 100)/*100)/number of articles. Avoid Cloaking Cloaking is a black hat technique, which means that the content seen by the search engine is not the same as the content seen by the user. These pages will be deleted by Google or the entire site will be penalized. 2. Avoid Duplicate Content This was not very strict when Panda was updated in 2011, but with the current Penguin algorithm, duplicate content is obviously not accepted, so it is very important to keep the article original and independent as much as possible. Tips: The cost of original articles is relatively high, and many people will use pseudo-original ones. Here I suggest manually using TBS to change sentences, words and grammar, because the quality of manual work will be higher. In addition, I suggest finding two articles with similar content and merging and adjusting them yourself, so that the originality will be higher. You can also add pictures or videos to your articles, which will make Google consider them to be of higher quality. 3. Avoid too many spam links You don’t need too many external links, just do a reasonable bit every day. One thing you must remember is that quality is more important than quantity. After introducing these 9 algorithms, check your website to see if it violates these algorithms. change! change! change! ASO optimization service click link: ASO optimization service introduction IOS accelerated review click link: //www.opp2.com/8854.html APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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