Baidu Mobile Assistant Optimization? Take advantage of these tips!

"Just search Baidu and you will know." I believe everyone is familiar with the famous name of Baidu. Baidu Mobile Assistant , as one of the entrances for Baidu's mobile traffic distribution, is also extremely popular. Today we will talk about some keyword coverage techniques that you should master when optimizing Baidu Mobile Assistant.

1. Keyword Source

First of all, let’s talk about the source of keywords. The source of keywords for Baidu Mobile Assistant is somewhat special. It does not capture keywords from update instructions and comments, but from titles, one-sentence descriptions, etc.

1. Title/Subtitle

In Baidu Mobile Assistant, the title length should be within 8 characters. Baidu developers will automatically parse the application name of the APK after uploading the package in the background. At this time, you need to modify the application name in the package. Its strong word expansion ability will expand and extend more keywords in units of characters.

2. One sentence description

In Baidu Mobile Assistant, the keywords in a sentence description will have a certain probability of being covered, and adding punctuation will also help to segment and group words in the application market.

3. Application Introduction

In Baidu Mobile Assistant, although the application introduction is limited to 50-500 words and no special symbols can appear, the effect is still visibly excellent, and it has a strong ability to expand and form words. The higher the repetition rate of keywords, the greater the probability of coverage.

4. Search term placement

Search term delivery, also known as free CPD, is one of the free services provided by Baidu Mobile Open Platform. Delivering keywords can greatly increase coverage and rankings, but the effect does not last long and requires frequent updates.

2. Application Weight

Next, let’s talk about application weight. The application weight in Baidu Mobile Assistant usually takes into account factors such as download volume, comments, and free activities.

1. Downloads

In Baidu Mobile Assistant, the higher the app download volume, the more keyword coverage, which means that keyword coverage will increase with the increase in download volume, so newly launched applications can try to prepare a basic download volume of hundreds of thousands to increase keyword coverage.

2. Comments

Everyone knows the guiding role of comments on users. However, although comments can effectively improve the conversion rate and weight of applications, there must be enough downloads to maximize the effect.

3. Free activities

There are usually many free incremental resources in Baidu Mobile Open Platform, such as app shows, release discounts, exclusive cooperation, first-release cooperation, etc. These resources all have a certain impact on the application weight. Try to apply for these resources to carry out activities to increase application traffic and improve application weight.

4. Official certification

In Baidu Mobile Assistant, the keyword ranking will be low before the application is officially certified. This means that if the application can be officially recognized by the application market, it can not only increase its weight but also improve product conversion rate.

It should be noted here that to apply for official certification, you need to prepare a copy of your business license and ICP filing, as well as a soft license or letter of guarantee.

3. Summary

In general, when optimizing Baidu Mobile Assistant, you need to keep the following points in mind:

1. Baidu Mobile Assistant does not capture keywords from update instructions and comments, but from titles, one-sentence descriptions, etc.

2. The application weight in Baidu Mobile Assistant usually takes into account factors such as download volume, comments, and free activities.

3. Baidu Mobile Open Platform will provide a lot of free incremental resources. Making full use of these resources can achieve the best results.

4. Before applying for official certification, you must fully understand the required materials and be well prepared.

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Author: LeXiang ASO

Source: LeXiang ASO