"Life is short, you must be sexy", in fact, this sentence is not only applicable to celebrities:
Haven’t you seen Song Joong-ki’s mermaid line, haven’t you seen Liu Yan’s cleavage, haven’t you seen the bottom line of live streaming?
The same applies to content creation.After all, in this era, we leave our faith to others, our personality to zodiac signs, our friends to WeChat, and public opinion to Weibo.If you are not "sexy", who will give you the sun?Moreover, in this era of "fan market economy", attention means fans, fans mean advertisements, and advertisements are all hard cash!(Humph! Papi, just cover your mouth and laugh!)So, what should the so-called "sexy content" look like?
Is it like Durex, which repeatedly tests the bottom line of the Cultural Bureau?
Or are you looking forward to the Victoria's Secret Fashion Show?
Or maybe like Mr. Gao Xiaosong, wearing shorts and talking about poetry and distant places?
Perhaps every reader has his or her own idea of what “sexy” means.So what should they look like when their object is content?If you think about it carefully, they almost all have the following things in common.First: Ignition point - awakening the reader's instinctive desire - giving the reader his own emotions.The seven emotions and six desires are the most basic and genuine emotions of human beings and can easily affect a person's behavior.But as a person grows, they become better at hiding their emotions; and as their experience deepens, their worldview becomes increasingly cold and desolate.They will not easily reach out to strangers, shed tears for someone, and even applauding seems so messy.But in reality, they can still laugh out loud, cry and make a fuss, and their hearts are still beating like inexperienced children.This is probably why some "content" becomes popular all of a sudden, while other content is never watched by anyone?Zhang Jiajia is the best "wild" writer who tells stories on Weibo.Have his works ever passed through your world, then slept at your bedside, and then embraced you into your dreams?In fact, as a writer, it is not difficult to see that even a "great writer" like Zhang Jiajia would be "pretentious" and dream in his writing.The purpose of the book "Passing By Your World" is to make people's hearts move; and "heart-moving stories" are nothing more than "family, friendship and love", which happen to be all included in it.Before you open his text, you might have some feelings about the slightly "literary" title of the book, and the word "passing by" again and again might evoke certain emotional memories in you. Once you open it out of curiosity, or because a certain story "touches their tears", you will make them feel the urge to like it.Perhaps this is why most "authors" who start their careers write their own "emotional inspirational" stories as their first book.
Here, "Flash Point" gives words soul and flesh and blood.
They present a world of "real emotions" to readers through almost cruel "self-analysis";
This may be the reason why some authors start to cry before they say anything while writing!
The second trick, the bad points - vent the readers' negative energy - connect the readers' negative emotions.This is an era where complaining is popular. After all, too many people in this world have dreams and distant places, but have to make do with it.This also explains why there are so many chicken soups on the Internet, because people are in desperate need of positive energy.But there are always some rational people who feel nauseated by the strong aroma of chicken soup, but reality will not easily forgive their "cheating".However, the "positive energy" on the Internet that seems to be carrying the heavy responsibility of saving all mankind may cause some emotionally sensitive readers to have a greater sense of "loss", which makes them accumulate too much "negative energy" in their hearts.If you don't vent your emotions, you may get depression; this is probably the reason why depression has become a disease of the times.Finally, a groundbreaking "product" was born. Whether it is the Minions or Deadpool, complaints began to invade every aspect of human life.Just like those "jokers" on Weibo and Zhihu, they use humorous, subversive, and anti-common sense arguments, and easily win your attention and heartbeat.Five months ago, Mimi Meng burned through 4 million yuan and at one point had to rely on mortgaging her house to pay off her debts. After that, she started writing for public accounts. Her more than ten years of experience as a columnist made her handy in writing for new media. Later, "To the Bitch" and "To the Lowlife" became popular, receiving mixed reviews. Just like a niche folk singer who suddenly became popular, Mi Meng’s fans began to emerge with current and ex-boyfriends, and they had a heated argument in the online world for several days.Mimi Meng’s achievement is “Is Your Girlfriend Being Naughty to You?” You should thank God because she loves you", "How to deal with a flirting man", "What should a woman do first when she is young? Make money first", "To the bitch: Why should I help you", "To the lowlife: It's not that I'm too high-profile, it's that you have a fragile heart" and other complaints with clear imaginary enemies.Tucao is actually a semi-finished product after the pain points have been processed. This is probably why Mimi Meng became so popular.Finally, remember: although it’s good to complain, don’t get poisoned.The third trick, blind spot - create a sense of superiority for readers - creating a sense of superiority for readers. Inertia is a common human instinct.After all, in primitive society, our ancestors faced extremely harsh food and living environments. Only those who knew how to be lazy had the opportunity to preserve their strength and give you a fatal blow at any time.So laziness is innate, and readers are trying their best to find the "easiest" job and lifestyle throughout their lives.Therefore, a large number of "life mentors" came to target the nature of these people.I have summarized it here. Due to the limitations of users’ living environment, there are roughly four levels of gameplay for this type of content.The most basic way to play is to use the "self-improvement" content. Although it has the same meaning as being useless, the most common way for users to do it is to Mark. These contents are born as "light sources" and they have the urge to attract users to "flock to a flame".As for the entry-level gameplay, it is the "magic twist", and the joke teller who has reached the master level in this regard is probably Gu Ye. Here, Gu Ye will use a lot of professional knowledge to "turn you gay", and then when you are confused, the advertisement will suddenly come silently and scare you.The more advanced ones are like Elephant Guild: they often choose a dazzling title, and then use events or emotional wandering to subvert your three views little by little; then the users will be hypnotized unconsciously, and even have a kind of wise insight and superiority of "non-mainstream three views".The ones who do the best and are the most successful here are probably the logical thinking that is responsible for nonsense, and Xiaosong Qitan that is responsible for dreams.They use a method that is almost like "popular science" to instill in readers an informative and interesting habit and viewpoint;Or maybe it is a completely new concept, a truth that almost goes against common sense.Although it cannot directly influence the readers' values, it can still be used to "talk nonsense" with full of style.Some people may ask, what is the difference between pain points and ignition points?Because there will be no pain at all before the burning point is ignited!The worst part is that it has already touched your deepest pain from the beginning, and it just helps you find an outlet to vent.As for blind spots, what if you don’t have your own cognitive judgment and determination? Even if you have read a lot of "truths", it is useless.Lao Liu smiled and put on these three points:You can also carry out "dimensionality reduction attack" on others!
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