Tips for setting up a GuangDianTong information flow account!

How to choose from so many slots? How can we achieve the best results? Let’s share below: GuangDianTong channel characteristics and GuangDianTong advertising delivery process .

Guangdiantong Channel Features

Tencent Guangdiantong has many advertising products, including: Moments, official accounts, mini-programs, Tencent News, Tiantian Kuaibao, QQ client, QQ space, browser, etc. However, it should be noted that although Guangdiantong can deliver ads to public accounts, it cannot deliver ads with the conversion goal of attracting attention from public accounts. It can only deliver ads that are carried on web pages.

Guangdiantong bidding method selection: oCPM, OCPC, automatic bidding

Guangdiantong advertising advantages: No. 1 social application ranking, wide coverage, high daily activity, high user stickiness, suitable for brand promotion, and a wide audience of young people

Disadvantages of Guangdiantong advertising: multiple platforms, wide audience, difficult to be accurate, and many fake ads (especially ads from Youlianghui)

Guangdiantong advertising suggestions: education, novels, games, credit, light industrial products, etc.

Guangdiantong backend construction practice

Generally speaking, setting up a GuangDianTong account is relatively simple. Now let me tell you about some related settings. Only when the early settings are done well can the later effects be good, so the account setting link is very important.

Guangdiantong Advertising——New Plan

There are two main choices for [Plan Type] : "Display Advertising" and "Search Advertising". "Display ads" are equivalent to information flow ads, and "search ads" are searches, but Guangdiantong ads are rarely searched, almost never.

[Target of Delivery] The more commonly used ones are "Collecting sales leads" and "Web page promotion", so we take "Collecting sales leads" as an example. If you are delivering to the second-tier e-commerce, you can deliver "Product promotion".

【Delivery method】 Select "Standard delivery"

[Planned daily budget] This is a budget for the promotion plan, so you can leave it blank for now.

Guangdiantong Advertising——Advertising Placement

[Automatic placement] cannot place advertisements in Moments and official account mini-programs. It will only choose placements such as Tencent platform, content media, and Youlianghui.

[Position selection] It is mainly divided into WeChat placement and Tencent platform placement. It is recommended to use separate accounts to place advertisements in the Moments placement.

Because there are many GuangDianTong apps, there are more choices of placements. If you want to place ads in your circle of friends, you can choose these two. However, the more popular option for GuangDianTong ads is "Tencent Platform and Content Media." To see what advertising formats are available in each placement, you can click on the left and see the corresponding ad style and placement on the right.