Analysis of marketing promotion hot spots in September!

September is the start of the school year, and there are also marketing and event nodes such as Teachers’ Day and Mid-Autumn Festival that cannot be missed. Let’s take a look with Qingguajun!

September 1st, the first day of school

The start of every school year is highly sought after by major brands and businesses. What can we do regarding keywords such as students and shopping?

1. Online: back-to-school posters, H5.

2. Online shopping platforms and offline merchants offer promotional offers on items related to the start of school, student clothing, etc.

3. You can start a topic on WeChat or Weibo: If you could go back to your student days, who would you most want to say what to?

4. Use Tik Tok and short video platforms to launch prize-winning challenges related to the start of the school season (such as military training) and let students take the initiative to help you spread the word.

September 3, Victory Day

1. Self-media/interactive topics:

H5 can be used to show every thrilling clip of the War of Resistance, and finally interact with fans, using data to collect fans' respect and gratitude for the anti-Japanese heroes, as well as their blessings for peace.

2.H5, for example, generate your military uniform photo. The camera app can also launch military uniform effects.

3. Most of the posters that leverage the trend are based on reminiscing and looking forward to the future. You can take stock of the poster copywriting of major brands that leverage the trend.

4. To promote the spirit of the War of Resistance, such as never giving up, enduring hardships and hard work, etc., companies can organize relevant team-building activities.

September 8th White Dew

Bailu is the third solar term in autumn, marking the end of Mengqiu and the beginning of Zhongqiu.

Taking advantage of daily posters, combined with the time of Bailu, the poster grasps the theme of coolness and the literal meaning of "Bailu" to be witty;

for example:

1. Food: Restaurants can promote recipes suitable for the White Dew season. Fresh fruits and vegetables can promote foods suitable for the White Dew season, such as pears, red dates, chrysanthemums, etc.

2. Clothing, bags and cosmetics: a wave of discounts and promotions

3. Brand category: Use posters with the theme of Bailu to create graphics and text that match the brand

4. Education and training: Promote relevant courses, such as people’s blind spots on some daily issues

5. Self-media/interactive topics: Starting with the topic of International Literacy Day, raise various blind spots in daily life, answer them one by one, leave a few questions for fans to leave messages and reply, and randomly select a few fans to give gifts, etc.

September 10th Teachers' Day

Every time Teachers' Day approaches, there will be a wave of memories of teachers and students, and a small climax of online blessings for teachers and alma mater.

There are roughly several types of marketing campaigns taking advantage of Teachers' Day: product-based, acting as a "teacher"; memory-based, arousing resonance; complaint-based, talking about teachers' stories; and gratitude-based, an outburst of emotions.

You can initiate interactive topics, create long story pictures, touching scene videos, etc.

1. Brands can start a topic on Weibo and WeChat: What the teacher said in those years, which is more in the direction of complaining. Brands can also design these images into posters to leverage the trend.

2. Personalized H5, as a teacher, gives questions to participants and asks them to answer them, and finally generates test results and issues certificates.

3. Shopping apps can provide data analysis charts of teachers’ favorite things to buy, which can be used as a reference for those who want to give gifts.

4. The text of the poster should express gratitude and thanks. The editor can compile some posters that leverage the brand’s momentum, funny or touching jokes from joke tellers, etc.

5. Education and training: This day is mainly for personal recommendation of teachers in institutions. Videos, pictures and texts can be used to enhance the influence of teachers and institutions.

September 13 Mid-Autumn Festival

1. General: Clothing and bags (larger clearance activities for summer styles, new styles for autumn styles), beauty products, digital appliances can all leverage on this opportunity for marketing activities.

2. Food: For cakes and baking, you can promote mooncake coupons and mooncake gift cards; for fresh fruits and vegetables, you can promote fruit gift cards and hairy crabs; for restaurants, you can launch family discount packages, etc.

3. Hotel travel/ticket cards: special travel routes can be made, and hotels, travel routes and scenic spot tickets can cooperate with each other.

4. Wedding photography: Mid-Autumn Festival symbolizes a happy reunion. To cater to the festive atmosphere, you can promote wedding photography, parent-child photos, family portraits and other packages.

5. Home decoration and building materials/home textiles: cater to the festive atmosphere for marketing promotion .

6. Car maintenance: During short holidays, the use of cars for long-distance travel increases, so car dealers can promote car maintenance services and car rental services.

7. Self-media/interactive topic: Little-known facts about mooncakes. Which mooncake is the most difficult to accept, the one with added fat or the one with five nuts?

September 14th Photo Day

1. Food: Mainly promote Valentine's Day set menu, Valentine's Day creative photo competition, the top three will be given corresponding preferential rewards

2. Gift flowers: Mainly promote Valentine's Day package bouquets

3. Wedding Photography: Special Offers on Valentine’s Day Photography

4. Hotel travel: Use photos to leave your own memories during the trip

5. Self-media/interactive topic: Take an unusual approach and post the funniest love photos

September 18th Incident

Self-media/interactive topics: H5 can be used to display historical events, remember history and not forget national humiliation.

September 20th is National Love Teeth Day

1. General: Food, clothing, bags, cosmetics, gifts, flowers, and daily necessities can all take advantage of the 920 I Love You hotspot and hold a wave of activities

2. We-media/interactive topics: Use H5 pages, "920 is the day I love you", confess your love to your loved one, share it on Moments for interaction, and you can win random rewards

September 23: Autumnal Equinox

1. General: Clothing and bags (large clearance activities for summer models, new autumn models will be launched), beauty products, digital home appliances can all be used to carry out marketing activities

2. Branding: Use posters with the theme of the autumnal equinox to create graphics and text that match the brand

3. Food: Restaurants can focus on promoting seasonal autumn delicacies and seasonal dishes

4. Hotel travel/ticket vouchers: formulate autumn special travel routes, hotels, travel routes, and scenic spot tickets can cooperate with each other

5. Wedding photography: September is the peak season for the wedding industry. You can promote wedding photography packages and give away a few retouched photos.

6. Home decoration materials/home textiles: The peak season for the home decoration industry is when many weddings and new house moves are held. It also coincides with the Mid-Autumn Festival and National Day. This marketing node should be grasped

7. Self-media/interactive topics: The autumnal equinox is a day of harvest. More than half of this year has passed. You can use specific characters to construct daily life portraits of several characters and bring up the topic of what goals you have achieved this year.

Author: Operation Uncle

Source: Operation Uncle