What is the recommendation mechanism of Tik Tok short videos?

Tik Tok’s algorithm is extremely attractive. The charm lies in the fact that Douyin’s traffic distribution is decentralized.

Douyin's algorithm is centralized and will push video content based on user preferences to make the platform traffic more fair. This algorithm is an indispensable evaluation mechanism for Douyin and is effective for all users of the platform, whether they are content producers (people who shoot videos) or content consumers (people who watch videos).

On a public account, if you don’t have fans, no one will read what you post. But it’s different with TikTok. For all TikTok users, any video you shoot, no matter whether it’s of good or bad quality, will definitely have views after it’s released, ranging from dozens to thousands.

We call this a traffic pool. Douyin will allocate a traffic pool to each creator of a work based on the algorithm. Afterwards, Douyin will decide whether to push your work to more people or stop there based on your performance in this traffic pool.

Therefore, Tik Tok's algorithm gives everyone who has the ability to produce high-quality content the opportunity to compete fairly with big accounts.

Douyin’s daily active users are limited, which means that the total number of recommendations is basically fixed:

On the one hand, the recommendation is basically completed for people with tags related to your content, and the feedback from other non-precise tag groups is poor, so the recommendation is stopped;

On the other hand, Tik Tok does not want a certain account to become popular quickly, but rather to test your ability to innovate content and continuously output high-quality content through rounds of tests.

Douyin's superimposed recommendations are most likely affected by the following aspects:

1. Initial account weight;

2. Feedback from initial traffic pool users (like rate, comment rate, forwarding rate, completion rate and attention ratio), as well as continuous feedback;

3. The account has received feedback from fans;

4. Activation of external real accounts (such as mutual likes, comments, and transfers).

Therefore, we must cherish this traffic pool and find ways to make our works stand out in this traffic pool.

Douyin evaluates your performance in the traffic pool based on four criteria:

① Number of likes

② Number of comments

③ Repost volume

④ Completion rate

Knowing these four standards, when we first release the video, we should try to mobilize all the power we can to like, comment, forward and play it to the end.

Tik Tok account weight ranking, the relationship between video data and algorithm:

Tik Tok short video release time and suggestions:

There is nothing impossible in this world. As long as we find the right method, we can enter any field. What is the method? The method is to see through the surface and get to the essence. This world is like a Rubik's Cube. It has its methods and rules. As long as you can grasp its inner essence, you can control the world!

Remember: look for more talented people, experts or people with similar tastes to you. These people can act as good information filters. If you pay attention to these people, you can get most of the high-quality information. Even if you don’t know a little bit of information, it doesn’t matter.

I always believe that the fundamental difference between talented people and ordinary people lies in their way of thinking, not in the amount of knowledge or experience. Just like the sentence I read: "Human beings are like fish in a long river of history. Only a few fish jump out of the river and see the laws of the world, but they cannot change them. When some of those fish jump ashore, evolve, and change the direction of the river, they can change the laws."