Zhihu promotion and traffic generation skills!

In the current environment where many self-media platforms are growing and developing one after another, many users who need traffic will direct traffic to self-media such as Baijiahao, Douyin, Kuaishou, Toutiao, etc. It is difficult to choose which platform to use, as each platform has its own characteristics.

Baijiahao is a platform that is easy to include and earn money on and easy to dominate the screen. Tik Tok has the advantages of large user traffic and rapid development... Generally speaking, if you are an "old driver" in the Internet industry, you can take both into account, but for Internet newbies, it will be a headache.

Time is limited and you need to make choices, but there is one platform that most people will use to attract traffic: Zhihu.

Because the questions and answers on Zhihu are of higher quality, more professional, and much more reliable, it has surpassed Baidu Knows in the minds of netizens as the go-to place for answers.

The main reason is that Zhihu has been a place with a lot of traffic for a long time. It can be said that it is known to everyone in the Internet industry. This is also the reason why many people choose this platform for traffic diversion.

In addition, the fans on Zhihu are precise. Although the number seems huge and the structure is complex, in fact, the user attributes are clearly differentiated. If you ask about how to make money online, you will definitely not come to someone who talks about philosophy. This distinguishes the attributes of fans.

Another major advantage is its professional answers, and many people are aware of paying for them. Because Zhihu users are mainly white-collar workers, senior intellectuals, programmers, etc. with high quality, strong economic ability and strong purchasing power. As long as they can be provided with truly valuable services or products, they are relatively less sensitive to price.

The overall advantage is that Zhihu has relatively strict mechanisms and account blocking rules. Next, the editor of the Baofeng team will talk to you about the content related to Zhihu promotion and account maintenance.

Drainage methods

1. Register an account

This is a common problem. When you enter the platform, you must first register an account. When you complete your personal information, do not include advertising messages in your personal information, avatar, and nickname (if Zhihu is run by your family, just ignore what I said). It is not recommended to leave contact information at the beginning. After maintaining the account for a period of time, you can modify the "one-sentence introduction" to include some homophonic guidance.

If you have any questions, you can consider registering multiple accounts. Useful for follow-up.

2. Account maintenance

It is nothing new to everyone. It is not difficult to maintain an account on Zhihu. You can browse the content in Zhihu. It is best to browse the content related to what you want to attract traffic next. You can actively like, comment, collect and follow, but don’t be too exaggerated and don’t post too frequently, which may easily attract the attention of the platform rules.

Generally, the best time to maintain an account is one cycle of 7 days, and at most 2 cycles is enough.

3. Drainage Methods

1. Answer questions

Zhihu is a question-and-answer platform, so the question-answering section is naturally where the largest traffic gathers. Since we want to attract targeted fans, we naturally have to answer questions on the corresponding topics.

For example, if you sell mobile phones, find the questions related to mobile phones and mobile phone-related digital products and answer them below.

The content of the article should be concise and clear, with a length of no more than 600 words. It should focus on sharing useful information, and it is best to have pictures and facts. However, traffic will generally not be drawn immediately. It is best to use a small account to like your own posts. If necessary, you can consider interacting with your large and small accounts to increase the number of likes.

An extended operation here is to intercept the comments. If you find that someone’s comment is a good answer, you can imitate it and then like it to get into the top three.

This is a test of your understanding of rhetoric, which requires more study and is the most important thing.

2. Ask and answer your own questions

It's a small shortcut. Just pick some questions that are relevant to your product, such as whether a certain mobile phone is easy to use, and prepare an article with useful information. You can complete the task by just asking and answering the questions.

It is also possible that you wrote an article to answer the question, but no one asked the question on Zhihu. This requires an actor's self-cultivation.

The performance should be authentic, not too exaggerated. Don't discount what others say and only agree with your own small account's posts. You can make fair comments and ask questions.

3. Write an article

Zhihu also has an article publishing function. Its advantage is that the review is relatively loose compared to Q&A and the risk of being deleted is small. Its disadvantage is that the traffic is relatively small. With the article publishing function, we can use soft articles to attract traffic.

The publication of an article involves the optimization of keyword SEO and traffic information. I will talk about it in detail next time.

3. Things to note

This is a summary of Zhihu experience and netizens:

1. The content cannot involve marketing, illegal or politically sensitive issues.

2. Any information in the article that directs readers to send private messages, follow public accounts, or add WeChat accounts may be easily restricted by reporting rules.

3. The peak active hours for Zhihu users are generally 12:00-14:00 noon and 19:00-23:00 at night. Try to post during peak traffic hours to have an advantage in page views.

4. Do not give more than 4 replies per day, as exceeding this number may result in your account being blocked.

Conclusion

In the process of attracting traffic to Zhihu, it is inevitable that your account will be blocked, but don’t be discouraged. Once you succeed, all the previous efforts will be worth it.

Related reading:

1. Product Analysis | How does iQiyi perform operations and product optimization?

2.2019 Pinduoduo APP product analysis report!

3. Kuaishou APP product analysis report!

4. Analysis of Douyin short video APP products

5. Product Analysis Report丨How does WeChat Reading retain users?

6.2019 Mayu APP product analysis report!

7. Product Analysis Report | Bilibili, from a two-dimensional community to a comprehensive video community

8. Momo promotion: Momo product analysis report!

9.2019 Bilibili product operation analysis report!

10.2019 Zhihu product operation analysis!