Second-class e-commerce advertising | 15 product cases in 7 categories!

The hot August gathers the enthusiasm of midsummer. The August potential product classroom meets you again. This time we have selected 15 items from 7 major categories: clothing and shoes, skin care and cosmetics, daily necessities, household goods, fitness and outdoor, food, and jewelry and watches. Let’s take a look!

Clothing and Footwear

1. Ice silk pajamas

Silk pajamas not only have a very good drape texture, but also present a high-end and retro beauty that is rare. Whether it is a sunny day or a rainy day, a set of comfortable and suitable home clothes will make you feel particularly comfortable.

Product selling points

• Soft texture, silky touch, pearly luster

• Highly breathable, not stuffy

• Anti-static, no fading

Target Audience

• male or female

• Between 25 and 50 years old

Advertising placement suggestions:

XQ : 1000×560 (QQ space, QQ, browser), 240×180 (mobile QQ and browser), 640×288 (browser, Teng.com, mobile QQ)

XS : Tencent News article plug-in small picture

WeChat : Moments, bottom of public accounts, advertisements in public account articles

Alliance : 1280×720 (mobile native)

2. Sun protection sleeves

In the hot summer, many friends choose to use sunscreen products when going out to avoid tanning and sunburn, and sun protection gear such as sleeves are essential. Sun protection sleeves are generally made of cotton and high-quality chiffon materials. Chiffon is light, breathable and elastic. It can also block ultraviolet rays and prevent the skin from being sunburned and tanned.

Product selling points

• Arm cuffs, not easily deformed by pulling

• Not tight, not easy to fall off, easy to wick away sweat

• Effectively blocks UV rays, prevents snagging and tearing

Target Audience

• Gender is not limited

• Between 25 and 55 years old

Advertising placement suggestions:

XQ: 1000×560 (QQ space, QQ, browser), 240×180 (mobile QQ and browser), 640×288 (browser, Teng.com, mobile QQ)

XS: Tencent News article plug-in small picture

WeChat: Moments, bottom of public accounts, advertisements in public account articles

Skin care and makeup

1. Niacinamide body lotion

In the hot summer, in addition to taking good care of your facial skin, you should not neglect the skin on your body! The niacinamide ingredient in this niacinamide body lotion can inhibit melanin deposition, reduce the melanin that has been produced, prevent it from transferring to the epidermal cells, and accelerate the shedding of melanin keratinocytes. It is very suitable for people with whitening needs.

Product selling points

• Whitens and brightens the skin, improves uneven skin tone

• Hydrating and non-sticky

• Light and long-lasting fragrance

Target Audience

• Gender Female

• Between 20-45 years old

Advertising placement suggestions:

XQ : 1000×560 (QQ Space, QQ, browser), 1280×720, 720×1280 horizontal and vertical video positions (QQ Space and QQ)

XS : Tencent News large picture, Tencent Video large picture

WeChat : Moments, mini program banner, mini program incentive video

2. Straight and curly hair comb

Hair style is very important for girls. With rough hair, no matter how exquisite the makeup and clothes are, they are just clouds. A good hairstyle will undoubtedly enhance your charm. The magic tool I want to recommend to you today is a straight and curly dual-purpose hair comb. No matter whether your hair is long or short, straight or curly, you can use it to create your ideal hairstyle. It is easy to carry and anti-static, and can be used for both blowing and combing, making it a multi-purpose machine.

Product selling points

• 30 seconds quick heating, fast styling

• Multi-stage temperature control, constant temperature hair care

Target Audience

• Female

• Between 20-45 years old

Advertising placement suggestions:

XQ: 1000×560 (QQ Space, QQ, browser), 1280×720, 720×1280 horizontal and vertical video positions (QQ Space and QQ)

XS: Tencent Video Large Picture

WeChat: Moments, bottom of public account, in public account text, mini program banner

3. Ryukyu Matte Lipstick

The fashion trends in the beauty industry can probably only be described as ever-changing. The lipstick that I’m introducing today not only has a high-sounding name, Ryukyu Matte Lipstick, but also looks very luxurious, fashionable and atmospheric. The lipstick is added with essential oil ingredients, which has strong covering power, bright and colorful effect and is not easy to fade.

Product selling points

• Rich color, not easy to remove

• Vivid color, a touch of surprise

Target Audience

• Female

• Between 20-45 years old

Advertising placement suggestions:

XQ: 1000×560 (QQ Space, QQ, browser), 1280×720, 720×1280 horizontal and vertical video positions (QQ Space and QQ)

XS: Tencent Video Large Picture

WeChat: Moments, bottom of public account, in public account text, mini program banner

4. Leave-in hair spray

Many fairies have a common worry: why does their hair become oily so quickly? Washing your hair every day can also damage your hair, and if you’re too lazy, you may not want to wash your hair at all. At this time, just lightly spray it with a leave-in spray to make your hair dry, fresh and fluffy. The main ingredient of the hair rinse-free spray is rice starch, which has small particles and absorbs water and oil quickly, while also removing hair odor.

Product selling points

• No need to wash, easy to operate

• Removes greasiness and makes hair fluffy

Target Audience

• Gender Female

• Between 20-45 years old

Advertising placement suggestions:

XQ: 1000×560 (QQ Space, QQ, browser), 1280×720, 720×1280 horizontal and vertical video positions (QQ Space and QQ)

XS: Tencent Video Large Picture

WeChat: Moments, bottom of public account, in public account text, mini program banner

Daily necessities

1. Pressurized shower head

After a day's work, there is nothing better than dragging your tired body back home and taking a hot bath. However, you cannot always take a bath as you wish. The water volume of the shower head varies, which is caused by insufficient water pressure. The pressurized shower head collects water densely without dissipating heat. It has more than 300 fine water outlet holes that can effectively filter out various impurities and deliver powerful water, making you feel like you have had a SPA every time you take a shower.

Product selling points

• Effective pressure boosting and effective water saving

• 300 holes for water to flow into the skin and feel refreshing

• Not easy to dissipate heat, resistant to falling

Target Audience

• Gender is not limited

• Between 25 and 55 years old

Advertising placement suggestions:

XQ : 240×180 (mobile QQ and browser), 640×288 (browser, Teng.com, mobile QQ)

XS : Tencent News banner small picture

WeChat : Moments, bottom of public accounts, mini-program incentive videos

2. Knife sharpening tool

Food is the most important thing for people. In this era of consumption upgrading, everyone is willing to invest in kitchen utensils. In the kitchen, the most important tool is the knife. No matter how good a knife is, it needs to be sharpened, just like people need health care and cars need maintenance. This household knife sharpener can sharpen knives quickly in 5 seconds. It is easy to use, safe and labor-saving.

Product selling points

• Three types of grinding stones to meet different needs

• Can handle a wide range of tools

• Removable grinding head for easy cleaning

• The whole surface falls to the ground without shaking

Target Audience

• Gender is not limited

• Between 25 and 55 years old

Advertising placement suggestions:

XQ : 240×180 (mobile QQ and browser), 640×288 (browser, Teng.com, mobile QQ)

XS : Tencent News large picture, Tencent Video large picture, Tencent News plug-in full-width small picture

WeChat : Moments, mini-program banner

3. Tea and water separation cup

Chinese tea ceremony is profound and extensive, and the history of tea culture can be traced back to the Shennong era. Tea can make people more calm, peaceful and tranquil. To brew a perfect cup of tea, you need to precisely control the time and strength of the tea. The tea and water separator cup can perfectly separate tea and water, allowing you to enjoy the mellow tea at the "best time". The double-layer insulation design is also very considerate.

Product selling points

• Anti-scalding and anti-fall, strong and durable

• 304 stainless steel tea strainer, fine mesh, separates tea and water

Target Audience

• Gender is not limited

• Between 25 and 55 years old

Advertising placement suggestions:

XQ : 1000×560 (QQ space, QQ, browser), 1280&720, 720×1280 horizontal and vertical video positions (QQ space and QQ)

XS : Tencent News large picture, Tencent Video large picture, Tencent News plug-in full-width small picture

WeChat : Moments, bottom of public accounts, advertisements in public account articles

Household items

1. Water pump

Only the water dispenser knows the pain of carrying water. Now you can drink bottled water at your fingertips. Innovative water pump, portable water pumping, one-button battery life, can use 8-10 barrels of water on a single charge, stainless steel water outlet pipe, suitable for bottled water of various calibers.

Product selling points

• USB charging, one charge can pump 8 buckets of water

• One-touch water filling, convenient and practical

• Good helper for home and travel

Target Audience

• Gender is not limited

• Between 25 and 55 years old

Advertising placement suggestions:

XQ: 1000×560 (QQ space, QQ, browser), 1280&720, 720×1280 horizontal and vertical video positions (QQ space and QQ)

XS : Tencent News large picture, Tencent Video large picture, Tencent News plug-in full-width small picture

WeChat : Moments, bottom of public accounts, advertisements in public account articles

Outdoor Fitness

1. Home projector

As projectors shift from the commercial market to the civilian market, their prices have become more affordable and their availability has increased. More and more families choose to buy projectors and place them at home to create a cozy home theater. It is so pleasant to watch movies or football games with family and friends in their spare time. 1080P decoding high-definition display, air-cooled constant temperature design, fast heat dissipation. High-fidelity stereo speakers make your home theater more shocking.

Product selling points

• 24-hour air-cooled constant temperature technology, no crashes

• High-fidelity stereo speakers, five-layer finely ground glass lens

• Big screen movie and TV entertainment is more exciting

Target Audience

• Gender is not limited

• Between 25 and 55 years old

Advertising placement suggestions:

XQ : 1000×560 (QQ space, QQ, browser), 1280×720, 720×1280 horizontal and vertical video positions (QQ space and QQ)

XS : Tencent News large picture, Tencent Video large picture, Tencent News plug-in full-width small picture

WeChat : Moments, bottom of public accounts, advertisements in public account articles

2. Abdominal Wheel

Your face is given by your parents, but your body is created by yourself. But in the hot summer, I am too lazy to go out, let alone go to the gym to lift weights. Today, the editor will introduce to you a new fitness artifact, a four-wheeled abdominal wheel. It can not only be operated indoors, but also is easy to carry, and the training effect is also powerful enough. The material is made of high-quality sponge, which is non-slip and wear-resistant, and the force on the four wheels is more stable.

Product selling points

• Rapid muscle growth and body shaping

• Anti-slip design, automatic rebound

• Four-wheel design, straight-line rolling

• Rubber is wear-resistant and will not damage the floor

Target Audience

• Gender Male

• Between 25 and 55 years old

Advertising placement suggestions:

XQ : 1000×560 (QQ space, QQ, browser), 1280×720, 720×1280 horizontal and vertical video position (QQ space and QQ), 240×180 (Teng.com and browser)

WeChat : bottom of the official account, advertisements in the official account, and mini-program banners

Food

1. Whole grains

As living conditions gradually improve, people's health awareness is getting stronger, and how to eat healthily has become the focus of everyone's attention. Whole grains are rich in unsaturated fatty acids and dietary fiber. Eating whole grains together provides more comprehensive nutrition.

Product selling points

• Directly supplied from the origin, fresh rice in season

• Full grains, clean and free of impurities

• Easy to eat, unique taste

• Scientific proportions, balanced diet

Target Audience

• Gender is not limited

• Between 25 and 60 years old

Advertising placement suggestions:

XQ : 640×288 (browser, Teng.com, mobile QQ), 1000×560 (QQ space, QQ, browser)

XS : Tencent News large picture, Tencent Video large picture, Tencent News plug-in full-width small picture

WeChat : Moments, bottom of public accounts, advertisements in public account articles, mini-program banners

2. Salted duck eggs

In the hot summer, many people lose their appetite. The editor here would like to introduce to you an appetizer called "salted duck eggs". Salted duck eggs can not only stimulate the appetite, but also supplement calcium and iron and reduce internal heat. Men, women, young and old can eat it with confidence.

Product selling points

• Craftsmanship, high temperature sterilization

• Oily and sandy, with lots of egg yolk

• Soft, white and smooth egg yolk

Target Audience

• Gender is not limited

• Between 20-55 years old

Advertising placement suggestions:

XQ : 1000×560 (QQ space, QQ, browser), 240×180 (mobile QQ and browser), 640×288 (browser, Tencent, mobile QQ)

XS : Tencent News plug-in full-width image

WeChat : advertisements at the bottom of the official account and in the official account text

Jewelry and Watches

1. Business watches

Women love bags, men love watches. For men, the status of daily watches is as important as the bags that women wear when they go out. A suitable watch can bring them aura and confidence. A good watch should not only have a domineering appearance, but also have powerful performance. This watch is water resistant to 30 meters, can tell time in daily life, and its automatic winding function makes it more worry-free.

Product selling points

• Ingenious design, classic heritage

• Strong steel, never fades

• Dual calendar display, considerate and convenient

• Waterproof, scratch-resistant and not easy to wear

Target Audience

• Male

• Between 30-60 years old

Advertising placement suggestions:

XQ : 1000×560 (QQ space, QQ, browser), 240×180 (mobile QQ and browser), 640×288 (browser, Teng.com, mobile QQ)

XS : Tencent News plug-in full-width image

WeChat : advertisements at the bottom of the official account and in the official account text

The above are the potential products of direct-operated e-commerce in August shared with you for advertisers’ reference in product selection.

Related reading:

1. Second-class e-commerce advertising | Book advertising optimization cases & creative guidelines!

2. Second-class e-commerce | Toutiao & clothing category delivery plan + case sharing

3. Get the strategy for creating hot-selling products in the second category of e-commerce!

4. Qutoutiao advertising: Category II e-commerce products have the best conversion effect!

5. Second-class e-commerce advertising!

6. Data reference for 11 categories of second-tier e-commerce on Qutoutiao platform

Author: Tencent Advertising Service Account

Source: Tencent Advertising Service Account