App promotion and operation example: 5,000 paying users before the product is launched, generating 2 million in turnover

Hello everyone, I am Xiaoxiao who is challenging Plank. I haven’t posted an article for a long time. The things I did during this period were quite diverse.

Following Plank’s last million users, it took half a year to push the Abs APP to 1 million downloads. Did a few small activities. The funding is limited and is still less than 10,000 yuan.

This time I am not talking about a simple APP. I want to talk about a new product. It already has 5,000 paying users before it goes online, and its turnover has reached about 2.1 million in about two months. Let’s not waste any more time and get straight to the point.

1. Find a large base of target users - positioning

I am making a fitness (weight loss and body shaping) APP, which has been in internal testing. I visited many communities, groups, and search indexes. It was found that the largest number of people who are interested in losing weight are women. So we directly positioned ourselves as the target market - women's weight loss. This reminded me of a saying: Internet thinking is women's thinking, which does make sense.

To give a few simple examples, theoretically weight loss should be a subset of fitness. In China, the demand for weight loss far exceeds the demand for fitness, so this is a huge market.

Moreover, many girls use a lot of weight-loss pills on the Internet, but all the methods are ineffective. Coupled with today's sports craze, I feel my time is coming~ hehe

2. Find seed users - find people

Before the product was released, I developed fitness plans for several original users. At that time, I wanted to try it for free, so I posted it in QQ groups, group emails, Tieba and other communities. If you filled out the questionnaire, you would have a chance to get a free customized plan. In two days, 3,000 people clicked on it and 1,500 people filled out the questionnaire. I was confused. . . I couldn’t serve enough people, so I finally selected 16 people. I manually develop plans based on their situations to help them lose fat. WeChat reminds you to eat every day, and adjusts your plans and diet based on feedback from exercise. Later, six of them persisted. The best one lost 17 kilograms in 21 days. That guy was so moved that he almost cried and recommended a group of people to me.

There are pictures and the truth~no PS

This matter made me reflect on several points.

1. Services cannot be provided for free. It's completely free, so no one will take it seriously.

2. Everyone likes personal customization because users feel that it is something made just for them, which gives them a sense of vanity and presence.

3. Take good care of seed users, they are your angels! Especially for girls, making them beautiful can give you unexpected results.

3. Rapid iteration improves efficiency - update

Step one: I chose the fastest way, H5, to create the content, and it could be done with one front-end. Because web pages are loaded in real time, it is very painful for those who don’t have an internet connection.

Step 2: Use the original version of the APP. The UI is basically not changed, mainly to ensure a smooth user experience. Build backend tools to ensure the efficiency of my service.

Step 3: Ensure the smooth operation of main functions first, then optimize other functional points.

This is the current situation, it is impossible to get it on the market O(∩_∩)O haha~

4. Word of mouth communication - service

My product is this: pay 420 and I will give you a customized plan, and each person will comment on their diet every day. (Ps: Damn, commenting on everyone’s diet one by one. I’m so tired every day.) Remind me about diet. Complete tasks every day and get 20 yuan in cash back. 21 days is just enough to return the money. Those who fail to complete the task will directly throw red envelopes to the group for everyone to grab. This greatly alleviates users' concerns. As long as they complete the tasks, they can get money back and exercise at the same time. I directly snatched the gym's business online. I don’t make any money, I just grab a red envelope in the group occasionally, haha!

First of all, your product has to be really good. It really works, blowing alone won’t do, right? No matter how good the service is, it is the icing on the cake. It's all nonsense if there is no effect.

Just look at the pictures and see for yourself. Don't fool people, do things with conscience

5. Sense of participation – platform

When the number reached 500, we realized that the few operations people we had were unable to provide sufficient service. What should we do? Then let everyone participate and let my star students lead the students. Get them involved. You can make money, keep fit, and gain more theoretical knowledge. Star students are more down-to-earth and will pass on their experiences to new students. Only by truly getting everyone involved can the platform grow bigger and bigger.

6. Let users have fun

Many people would say that feeling involved and having fun are not the same thing? I think they are not the same thing, so I will talk about them separately.

I have fun by often organizing activities and giving lectures in the group. Every time I organize an event, I give out red envelopes with real money. If you have any questions, please feel free to send them to me and we will explain them to you.

At most, a user not only got back his 420 yuan but also earned 140 yuan. Do you think she could be unhappy?

7. Be a caring person - publicity

1. Always capture every little detail in the process; these things are the most touching. I always tell our people that when they have nothing to do, they can chat with users or watch the chats with a subset of users and take screenshots whenever they see something interesting.

I won't put too many pictures, just enough to express the meaning, so that you won't complain about me~

2. Don’t do activities blindly; they must be effective. The effect is not how popular the event is, but leaving behind something classic that can be promoted. Because outsiders are not aware of internal activities, they can only learn about them through what you promote. So it is very important to keep the materials!

Summarize:

After three months of iteration, the total number of users accumulated was 5,000, with a total turnover of 2 million. I think it’s worth sharing. There is no big theory, I just want to share with you my own practical experience. I hope to help more operations partners.

All content is original and I insist on using my own stuff. This is me, Xiaoxiao who insists on being on the front line.

Welcome to communicate with me, WeChat ID: appganhuo (Xiaoxiao)

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