To do operations , we must be familiar with the major commonly used tools on the market, so as to ensure that you can finish your work quickly and move on to the next one. 163 tools and websites, are you scared? I recently saw a picture on WeChat Moments , and I was shocked after seeing it: The following is a collection of 21 types of operation tools , a total of 163 websites, materials, and apps. Click to collect them~ 01 WeChat public account typesetting Since the background typesetting tools of WeChat official accounts are too simple, more third-party tools are needed to assist. I recommend the first two plug-ins below, which can not only do typesetting, but also help us see hot spots and other information, which is very useful. New Media Manager (https://xmt.cn/index) Yiban (https://yiban.io/) 135 Editor (http://www.135editor.com/) Other options: iTypesetting ( http://ipaiban.com/ ) Xiumi (https://xiumi.us/#/) 96 WeChat Editor (http://bj.96weixin.com/) Easy WeChat Editor (http://www.wxeditor.com/) 02 WeChat public account third-party operation tools We can use third-party monitoring platforms to help us better understand what our competitors are doing and how they are doing it, so as to better help ourselves operate our official accounts. New Rank (https://www.newrank.cn/) Xigua Assistant (http://www.xiguaji.com/) BlueMC Marketing Catcher (http://www.bluemc.cn/) Wei Xiaobao (https://www.wxb.com/) Other options: Aiweibang (http://www.aiweibang.com/) Weikou.com (http://www.vccoo.com/) Qingmang Mini Program + (http://qingmang.me/wechat/) 03 Internet operation learning and marketing website The following are websites related to Internet operations and marketing, some are paid and some are free. You can check them out when you have time. If you think one is good, you might as well pay for it. Operational Learning Nuanshi 100 ( https://www.nuanshi100.com/) Three classes (https://www.sanjieke.cn/) Other options: Socket Academy (http://www.chazuomba.com/) Mantou Business School (http://www.mtedu.com/) Qinggua Media (//www.opp2.com/) Everyone is a product manager (http://www.woshipm.com/) Aiyunying (http://www.iyunying.org/) Marketing Information Meihua.info (https://www.meihua.info/) Chuangyebang (http://www.cyzone.cn/) Tiger Sniff (https://www.huxiu.com/) Other options: topys (https://www.topys.cn/) Titanium Media (http://www.tmtpost.com/) 36kr (http:// 36kr .com/) Media PRAD ( http://www.myprad.com/) iHeima.com (http://www.iheima.com/) 04 We-media full network operation platform Although there are many operating platforms, it does not mean that we need to operate each of them. There is only one principle for choosing an operating platform, and that is: look for users where there are, rather than going to where there are more people! Mainstream Operation Series WeChat official account (https://mp.weixin.qq.com) TikTok (APP) Weibo (https://weibo.com) Zhihu (https://www.zhihu.com/) Jianshu (https://www.jianshu.com/) Douban (https://www.douban.com/) NetEase (http://mp.163.com/login.html) Yixin public platform (https://plus.yixin.im/) Headline Series Toutiao (https://www.toutiao.com/) Dayu Account (https://mp.dayu.com/) Penguin (https://om.qq.com/userAuth/index) Yidianzixun (http://www.yidianzixun.com/) Sohu account (https://mp.sohu.com/mpfe/v3/login) Baijiahao (http://baijiahao.baidu.com/) 05 Hot spot tracking platform The following are the most commonly used tools for following hot topics. You can learn the latest information and the directions written by other public accounts from them. In addition, by combining it with the 18th category of big data survey platform below, you can more clearly understand the trends of hot spots, whether the hot spots are still hot, and whether it is necessary to pursue them. WeChat Sogou (http://weixin.sogou.com/?p=73141200) New Media Manager (Hotspot Center) (https://article.xmt.cn/#/wechat) Other options: Weibo (hot search) (https://weibo.com) Zhihu (Hot Topics) (https://www.zhihu.com/) Baidu Search Ranking (http://top.baidu.com/) Of course, if you have enough WeChat friends in the same circle, you can actually roughly understand what happened, the dynamics of public opinion, etc. just through the circle of friends. 06 Fission tools I believe you have also seen various free benefits/class posters in your circle of friends. They first guide you into the group, and then ask you to forward it to your friends circle, and add fixed posters and words. This is one of the fastest ways to increase fans now: social fission. Because the amount of community fission is so large, it basically relies on technical support from third-party platforms, and the most commonly used tools are the following. Jianqunbao (http://www.jianqunbao.com/) Star Quest Treasure (https://h5.xyookj.com/skin/task.html) Juice Fission (http://www.youdd.wang/) wetoo l (http://www.wxb.com/wetool) Other options: Qianliao (https://www.qlchat.com/) Lizhi Micro Class (http://www.lizhiweike.com/) Renrenxiu (https://www.rrxiu.net/) Most of these tools require payment, so if you are a self-media starter, just take a look at them, but we can learn the idea of fission! 07 HD Gallery Are you still looking for pictures on Baidu? Why are the pictures posted by those big accounts with millions of followers so high-end? I believe the following galleries can meet your basic needs! Free and copyright-free Unsplash Bieyang.com (https://www.ssyer.com/) Pexels (https://www.pexels.com/) Foter (https://foter.com/) Other options: Stocksnap (https://stocksnap.io/) FoodiesFeed ( https://www.foodiesfeed.com/) Visual Hunt Creative Vix (https://www.pexels.com/@creative-vix) Graisography Hippopx (https://www.hippopx.com/zh) colorhub.me (https://colorhub.me/) Kaboompics (https://kaboompics.com/) We Heart It (https://weheartit.com/) Fhr photography (https://www.lifeofpix.com/) Picography (https://picography.co/) Flaticon (https://www.flaticon.com/) Design deck Duitang (https://www.duitang.com/) Paid copyright MiPai (https://www.mepai.me/) TuChong.com (https://t uc hong.com/) 500 (pxhttps://500px.com/) Quanjing.com (http://www.quanjing.com/) Paixin (http://www.paixin.com/popular) Visual China (https://www.vcg.com/) Other options: Qiantu.com (http://www.58pic.com/) Huaban.com (http://huaban.com/) Nitu.com (http://www.nipic.com/index.html) 08 GIF The first three gif libraries below are the ones I use the most. They contain a full range of types and are practical. Giphy soogif (http://www.soogif.com/) Piglet GIF (http://www.piggif.com/) Other options: Golden Wolf JULIAN GLANDER (http://glander.co/) IMN AR TIST (http://www.gifparanoia.org/) afael-varona (http://www.rafael-varona.com/) Gifbin (http://www.gifbin.com/) Gifparanoia (http://www.gifparanoia.org/) Rafael (https://www.behance.net/rafaelvarona) 09 H5 Production Some companies may not use H5 much, but it doesn’t hurt to learn about it. After all, once you get into operations, it’s like a deep sea, and no one knows whether you are an operator, designer, or something else in the eyes of your boss. E-Qixiu (http://www.eqxiu.com/) MAKA (http://maka.im/store) Renrenxiu (https://www.rrxiu.net/) Other options: Rabbit Exhibition (https://www.rabbitpre.com/) Xiutang (http://s.wps.cn/) IH5 (https://www.ih5.cn/not-logged-in) epub360 (http://www.epub360.com/) Cloud (http://www.liveapp.cn/) Home page (http://chuye.cloud7.com.cn/) Lazy Design (https://www.fotor.com.cn/) 10 QR code making Nowadays, QR codes are used in so many places, such as QR code design, fission code, transcoding and so on. Grass QR code and Maker Post are the tools I use most often, and I recommend them. Grass QR code (https://cli.im/) Maker Post (https://www.chuangkit.com/dc.html) The Ninth Workshop (http://www.9thws.com/) Other options: Liantu.com (http://www.liantu.com/) Template code (http://www.mobanma.com/) 2D Workshop (http://www.2weima.com/) Weiwei (http://www.wwei.cn/) Fanke (http://hd.fkw.com/) 11 Mind Map Mind mapping is a tool to sort out your logic. It is also a tool to help your leaders, colleagues, and customers better understand your ideas, and can greatly improve work efficiency. Xmind (http://www.xmindchina.net/) (To download the client) Baidu Mind Map (http://naotu.baidu.com/) (Can be opened directly on the web page) Other options: Mindnode (https://mindnode.com/) Mubu (https://mubu.com/) Mindmanager (http://www.mindmanager.cc/) ProcessOn 12 Questionnaire When conducting user surveys and community operations , questionnaire tools are often needed to better understand user needs and optimize iterations. I recommend Maike CRM and Golden Data. The former is simple and practical, while the latter has more functions. Mike CRM (http://www.mikecrm.com/) Jinshuju (https://jinshuju.net/) Other options: Wenjuan.com (https://www.wenjuan.com/) Form Master (https://www.jsform.com/) WJX (https://www.wjx.cn/) Tencent Questionnaire (https://wj.qq.com/) 13 Documentation assistance In today's Internet age, relying solely on Word is no longer enough; we need more convenient and powerful document tools. Such as the convenience of the Hammer APP, the collaboration of Shimok, and the practicality of Youdao Cloud. Hammer Notes (APP) Shimo (https://shimo.im/) Youdao Cloud Notes (https://note.youdao.com/) Evernote (https://www.yinxiang.com/) Other options: WPS Cloud Documents (https://drive.wps.cn/) Tower (https://tower.im/) Tencent Docs (https://docs.qq.com/) 14 WeChat public account/ WeChat group robot Nowadays, the opening rate of public accounts is getting lower and lower. Many people have kept their core fans on WeChat accounts and reached them through WeChat groups. The following tools can help operators reduce their workload and better manage multiple groups. Microsoft XiaoIce (https://e.msxiaobing.com/Home) Weiyou Assistant (https://www.weiyoubot.cn/) Other options: XiaoU Guanjia (http://www.xiaouguanjia.com/) Gongzhongbao Xiaoi Robot (http://gz.xiaoi.com/) Turing Robot (http://www.tuling123.com/) wetool (http://www.wxb.com/wetool) 15 Website data analysis Through these third-party platforms, you can better understand your official website’s bounce rate, landing page and other data, thereby helping you to continuously optimize your web pages. Baidu Statistics (https://tongji.baidu.com/) Umeng (https://www.umeng.com/) Google Analytics (need to bypass the firewall ) (google.com/analytics/) 16 Image recognition Many people find a picture, but discover that it contains QR codes, watermarks, advertisements, etc., and they cannot remove them. What should they do? Through the image recognition tool, you can directly search the entire Internet and find the familiar picture. It is super easy to use. Baidu Image Recognition (http://image.baidu.com/?fr=shitu) 360 Image Recognition (https://st.so.com/) 17 Emoticons Here you can find a lot of interesting emoticons to make your official account "lively" (I won’t tell you that I often visit this website for picture battles). Doutu Terminator (https://www.52doutu.cn/) Other options: Doutuula (https://www.doutula.com/) DouBian Software Network (http://www.doubean.com/) Flower Bear (APP) 18 Big Data Investigation Have you ever understood whether there is a strong demand for the content of your public account and how many people need it in the market? From chasing hot spots to judging market trends, you need the ability to have an overall control over market demand. Baidu Index (http://index.baidu.com/?from=pinzhuan#/) Baidu keyword expansion tool (www2.baidu.com) Qingbo Big Data (http://www.gsdata.cn/) iResearch (http://www.iresearch.com.cn/) Other options: Toutiao Index (https://index.toutiao.com/) Weibo Index (http://data.weibo.com/index) Taobao Index (http://www.yiyiye.com/) Zhihu Index (under internal testing) 19 Short connection generation class The long link is too ugly. Your boss won’t want to give you a raise just by seeing it. Change it to a shorter one! Baidu short link (http://dwz.cn/) Sina short link generator (http://sina.lt/) 20 Search Tools We provide several search platforms covering all walks of life and fields. You can explore them yourself. Big Data Navigation (http://hao.199it.com/) Other options: Bug Tribe Quick Search (http://search.chongbuluo.com/) Search disk (http://www.pansoso.com/) Microdisk Search (http://www.pansoso.com/vdisk/) twenty one Quotes What’s the fastest way to write an article? Download iFLYTEK, write down everything you want to write, and make it the first draft; then modify the logical order, and make it the second draft; finally, check the fluency of the sentences and whether there are any grammatical errors, and make it the third draft. Source: Youhao-yh |
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