360 search advertising promotion Fengwu creative style introduction!

What is Fengwu?

Fengwu is a major innovation in the creative form of 360 search advertising. Through 360's powerful data mining and machine learning methods, data related to user search behavior is extracted from promotion result landing pages, Fengwu materials and other data, and displayed in the search results to form a Fengwu creative style.

What are the Fengwu industry styles?

There are currently 15 Fengwu direct access styles:

There are 4 basic industry styles: direct access to products (e-commerce), direct access to games (games), direct access to courses (education), and Fengwu search for customers (specified industries and not displayed separately);

There are 11 industry combination styles: headline direct access (e-commerce), hot spot direct access (e-commerce), game headline direct access (game), game hot spot direct access (game), picture and text course direct access (education), course hot spot direct access (education), brand course direct access (education), headline customer search (specified industry), picture and text customer search (specified industry), hot spot customer search (specified industry), picture customer search (specified industry);

What are the display styles of Fengwu on mobile devices?

The mobile version of Fengwu is displayed as a combination of title, description, sub-link, long sub-link, picture, window, phone/consultation, Q&A, and download styles.

What are the Fengwu display styles on PC?

There are currently 17 common Fengwu styles: 7 basic styles: Fengwu showcase, Fengwu navigation, Fengwu list, Fengwu link, Fengwu picture, Fengwu sub-link, Fengwu short navigation; 10 combination styles: picture navigation showcase, navigation showcase, Fengwu showcase headline, Fengwu navigation headline, picture navigation, picture long link, picture and text sub-link, showcase hotspot, picture summary short navigation, picture and text hotspot;

What restrictions does Fengwu have on customer industries?

Fengwu general styles have no industry restrictions, and some direct styles are limited to corresponding industries

Under what conditions can the Fengwu display style be triggered?

The conditions for displaying the Fengwu style are:

1. First, open the Fengwu creative style and submit the Fengwu style;

2. The keywords triggered by the user's search behavior have matching product information;

3. The triggered creative display ranking is relatively high. The higher the creative ranking, the stronger the Fengwu style.

Is it possible to specify a certain display style for keywords?

Currently, it is not possible to display a certain Fengwu style. The currently displayed Fengwu style is related to the promotion ranking. The higher the ranking, the stronger the Fengwu style displayed.

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