How to create a hit short video?

Why no one watches your short video?

How to write a short video plan?

What exactly is the structure of a universal short video script ?

Can you adjust the short video content and get more traffic through the universal short video script structure? Today I will teach you a universal short video script structure. In just 6 steps, it will help you easily create popular short video content.

The principle of popular short video script

When you post short video content on Douyin, what behaviors will users have after swiping it? If you think about it carefully, it is nothing more than these 6 steps: pay attention, watch, like, leave a message, forward, and follow.

Why do users behave in this way?

Because the brain receives behavioral instructions.

If you understand this logic, it is actually very simple to create a popular video script.

You want users to like your videos, so where in your videos have you embedded instructions for others to like your videos? Is the reason why your fans don’t do this because there are no instructions in your videos or the instructions given are weak?

How to embed these behaviors in short videos?

Let’s take a look at it step by step.

Short video script behavioral instruction 1: Attract his attention

If we do this step well, the direct reward we can get is the number of views.

Because of the product format of Tik Tok, users’ patience is very low. More attention means you need to stimulate your fans, and attention only happens within 1 second.

There is no time for thinking in 1 second, everything is a conditioned reflex. If you want users to notice you conditionedly while swiping, the content of your short video must be unique, arouse users' interest and make them stop.

Example of a short video script: "Sweatshirts that will be popular in 2021" uses the keyword "soon to be popular" to make you feel that it is related to you.

Short video script behavior 2: Let him watch

To be precise, it should be to let users finish watching the video. The most direct data evaluation indicator is the "completion rate".

After users are attracted by your short video content, you must work hard in the first 20% of the content to make users decide to finish watching the short video and let users contribute a completion rate to you.

Therefore, when writing short video scripts, the first 20% of your short video content must have hooks to hook users into watching the video. Users should feel that if they do not watch the video, they will suffer a great loss. You can even embed easter eggs to force users to watch the video.

Short video script behavior instruction 3: Ask him to like

Many people have embedded many techniques into the like button: reversal, contradiction, stimulating user pain points...

There is nothing wrong with these, but there are endless techniques, so here I will teach you the simplest thinking logic. In fact, if a user likes your short video content, it means that you have changed the user's behavior.

When users watch your video, they don’t initially watch it with the intention of giving it a like. The reason why their behavior changes is because they have an emotion.

Therefore, when we write short video scripts, if we want users to like them, the method is very simple. We can implant emotions into the short video content. The more obvious the implanted emotions are, the greater the chance of likes.

Short video script behavior instruction 4: interact with him

First of all, you should know that the more comments you have, the better the interaction rate of the video will be, and it will be better noticed and recommended by the machine.

But we often overlook one point. The liked comments do not refer to all comments, but to some good comments. Negative comments will not only not be recommended, but will cause the opposite effect of recommending short video content. What we should do when we encounter negative comments is:

Do not respond to negative comments from users

Do not display personal information

Once replied, it will increase the activity of negative content.

If you really encounter negative responses such as personal attacks, you can directly report it. In most cases, all we have to do is to clear ourselves.

And when making video scripts, you must be particularly vigilant to avoid negative comments on short video content.

Short video script behavior instruction 5: Ask him to forward

The likes-and-recommendations ratio is a piece of data that is particularly easily overlooked by short video operators . In fact, the likes-and-recommendations ratio is a very important indicator for short videos. Especially when some people watch the short video content but no one likes it, you might as well reflect on whether there is a problem with the value of your video.

Make users feel that your content is useful and forward it to relevant people. It can also be a fun way to play, giving users a scenario for forwarding and making them consciously forward it to relevant people.

Example of a short video script: Who is the first person you think of when you see this word?

Short video script behavior instruction 6: Pay attention!

If you have done everything well before, is it a natural thing for you to pay attention?

It's true.

In fact, the reason why others pay attention to you is that after watching your previous short video content, they feel that you will continue to produce content that they like in the future. So the content you shoot on a daily basis must meet the following two points:

1. The content is consistent, the format is roughly similar, and the creator’s personality and industry are stable

Be especially careful to avoid content that is like the circle of friends. Although this type of short video content may occasionally become popular, it will definitely not attract sustained attention. We must have a plan when operating a short video account and try to be more professional.

2. The content is good and gives fans great expectations (such as series content)

Overview of the 6-step method for short video scripts

Now I have analyzed the 6-step method of short videos step by step, and summarized the key points in the following table. You must keep them in mind when making videos:

Short video script 6-step panoramic operation map

Finally, the content of the 6-step method for short video scripts has been completed for everyone. You can fill in this map and record your own video script according to your own operations.

If all these high-quality data indicators are achieved, then it is possible to create explosive short video content.

Okay, that’s all I have to say about short video scripts today.

Author: Short Video Operation Diary

Source: Short Video Operation Diary (gh_a49c091205cb)