Huawei App Market Brand Resource Bidding Promotion Process

1. Introduction to brand resource bidding promotion

As one of the top three application distribution platforms in the world, Huawei AppGallery launched a new brand resource bidding promotion model in March 2018 to meet developers' various promotional needs such as attracting new users, promoting activation, and closing deals, thereby enhancing users' recognition and reputation of the brand and further improving brand value and influence.

2. Features of brand resource bidding promotion

1. Open bidding: Online open bidding model ensures fairness, justice and transparency throughout the bidding process.
2. Massive exposure: You can select resource positions in different interfaces according to your needs, allowing you to easily have hundreds of millions of exposures.
3. Attract new users and promote activation: Reach users as soon as possible, increase the brand exposure and distribution volume of the application, and meet your needs for attracting new users, promoting activation, and closing deals.
4. Data export: supports querying, downloading and exporting the promotion data of each delivery task within a period of time, helping you analyze the promotion effect and optimize the strategy.

3. Brand resource bidding promotion resource location example

4. Brand resource bidding promotion operation process

“Create a new promotion task” > “Select the recommendation position type” > “Select the brand recommendation area” > “Select the delivery date” > “Determine the bid” > “Submit the bid” > “The bid is successful” > “Creative configuration” > “Submit for review” > “Launch promotion”.

4.1 Create a new promotion task

4.1.1 Create a new task

Go to the App Promotion Platform > Create a new promotion task ① to enter the Create a new promotion task interface.

4.1.2 Set general configuration for promotion tasks

Fill in the general configuration and set the basic information of the promotion task:

1. Recommendation position type: For example, in ②, select "Brand Recommendation Area", and the promotion task will promote your app on the homepage, app selection page, and focus picture of the category page.

2. Brand recommendation area selection: As shown in ③, the available resource positions include the homepage focus image, the application selection page focus image and the category page focus image. Select the corresponding resource position from the drop-down box according to your needs, such as the P1 position of the homepage focus image.

3. Download production instructions: As shown in ④, click to start downloading the production specification documents for each resource location.

1. Select the delivery date: As in ⑤, select the date you need to deliver. After confirmation, the system will display the corresponding bidding end time.

2. Bidding: As shown in ⑥, after you confirm the bid, the system will display the current bidding status, current price, bid increment and the lowest bid data for your reference. Within five minutes before the end of the auction, each time the current highest bid is surpassed, the auction end time will be postponed by five minutes.

3. View bidding records: As shown in ⑦, a pop-up box of bidding records will appear after clicking:

1. Automatic bid increase: As shown in ⑧, "Automatic bid increase" means that when your bid is surpassed during system bidding, the system will automatically help you increase your bid. The system will increase the bid according to the bid increase range, and the highest bid will not exceed the highest bid you set. Please note that the highest bid amount will be frozen when you are leading. The frozen amount cannot be used for CPD tasks. Please make sure your account balance is sufficient.

1. Submit Bid: As shown in step 9, after completing the resource selection and bidding, click Submit Bid. Material configuration can be submitted after the bidding ends.

1. Reminder settings: As shown in ⑩, click to enter the reminder settings page to enable mobile phone or email reminders for being outbid, winning resources, and insufficient account balance.

1. Material configuration: As in step ⑪, after successfully winning the resources at the end of the bidding, enter the task interface to upload the promotional materials. Please submit promotional materials and have them reviewed by Huawei 3 working days before the task is executed. If a portrait is used in the image, please upload the corresponding certification qualifications. If there are multiple materials, please upload them in a package. Please download the material production instructions from the resource section and strictly follow the production specifications to produce promotional materials.

5. FAQ

Q1

How to start brand resource bidding promotion?

After successfully bidding for resources and uploading promotional materials and passing review, the promotion task will take effect at the beginning of the delivery time. For specific steps, please refer to: Brand resource bidding promotion operation process for promotion.

Q2

What resources are available?

Currently, the promotional positions suitable for brand promotion are the homepage focus image, the application featured page focus image, and the category page focus image.

Q3

How is the duration of brand resource bidding calculated?

Only one day can be selected for each promotion task, and the delivery time starts from 0:00 on the same day and ends at 23:59.

Q4

Can I bid for multiple days of resources at one time?

Each task lasts for 1 day. If the application needs to be delivered for several days, continuous bidding will be required in the background. A single application can bid for the same resource for a maximum of 3 days within the available bidding cycle.

Q5

How to perform bidding?

The bid will be increased based on the lowest bid according to the increase range. The current bid must not be lower than the previous bid. If the balance in your account is less than your bid, please recharge first to ensure that there is enough money in your account, otherwise the price cannot be increased.

Q6

How to perform automatic price increase?

For specific steps, please refer to:⑧【Automatic price increase】

Q7

How to create promotional materials after a successful bid?

Please download the material production instructions in the brand resource section and strictly follow the production specifications to produce promotional materials.

Q8

How to upload materials after successful bidding?

In order not to affect the delivery of this task, please ensure that the materials are uploaded and passed the review before the delivery date. It is recommended to submit three working days in advance so that the material can pass the review smoothly. For specific steps, please refer to: ⑩【Material Configuration】

Q9

How to modify brand promotion tasks?

For tasks with a leading bid, you are not allowed to enter and modify the task. Tasks that are lagging behind in bidding can modify their bids.

Q10

How to cancel a brand promotion task?

The brand promotion task can only be canceled in the "bidding - behind" stage. In the "review passed" and "execution" stages, you can click the execute button to change to the pause state, or click to change to the "execution" state in the pause state. In other states, you cannot click the pause/enable button.

Related reading:

1. HUAWEI AppGallery Initial Launch Application Operation Guide

2. Introduction to Huawei AppGallery's first release resources

3. Introduction to Huawei AppGallery’s first release rules!

4. Common questions and precautions for the first launch of Huawei AppGallery!

5. Introduction to Huawei App Market paid promotion process and resource positions!

6. Huawei App Market search keyword promotion operation process!

7. Huawei AppGallery Paid Promotion Audience Targeting Function Operation Guide

8. Huawei AppGallery Brand Resource Bidding Promotion Service Rules

9. Huawei App Market Brand Resource Bidding Promotion Process

10. Frequently asked questions about paid promotion in Huawei App Market!

11. Introduction to Huawei AppGallery Paid Display Service

12. Huawei App Market paid display and delivery process!

13. Huawei AppGallery Paid Promotion Operation Guide