What are the common ways of community fission? What are the essential methods for acquiring customers through social media?

When doing various marketing fission activities, we often need to consider what rewards to bring to users. The essence of reward is actually an exchange. What does the user need to pay? What are you willing to give? For example, Pinduoduo’s 100-yuan red envelopes, Didi Taxi’s coupons, various community group-buying platforms’ one-cent purchases, etc., the quality of the incentive target setting will have a great impact on the final effect of the marketing activity.

What are the common ways of community fission? What are the essential methods for acquiring customers through social media?

Next, Jimifeng Technology will talk to you about some common incentive goals.

6 common fission rewards:

01. Cash prize.

Cash is the most effective incentive in most marketing campaigns.

(1) Award for attracting new customers.

The more people you invite to successfully register, the more rewards you can get. This is usually an activity to attract new users.

(2) Cashback on consumption.

You can get a certain commission rebate by completing the order. Products with high customer orders are suitable for price reduction, while products with low customer orders are suitable for commission rebates.

(3) Sharing Award

Invite someone to place an order and get corresponding commission. All social e-commerce platforms do this, and there are also some paid courses and communities that attract new users.

(4) Mission Award.

Complete a challenging task like getting first place vote to win first prize.

The size of the monetary reward should be determined first by the difficulty of the activity and secondly by your customer acquisition cost.

02. Prizes in kind.

We often see people winning physical prizes such as mobile phones, cars, and TVs by completing tasks. The more valuable these items are, the more attractive they are.

In fact, offline activities are more suitable for physical rewards, because they can be felt intuitively offline and have a strong impact.

Therefore, so many people participate in offline ring tossing, doll machine and other games because they can see them with their own eyes and touch them.

Offline physical rewards must stack the prizes together to create a visual impact.

In addition to the physical rewards for completing tasks online, you can also do free trials and purchase for one dollar, giving more people the opportunity.

In addition, three points should be noted for physical rewards:

First, we should highlight the price of the goods, but more importantly, we should highlight its value.

Second, pay attention to the different models of the goods and mark them clearly.

Third, pay attention to the express delivery process to ensure that the goods are intact.

03. Information Award.

Some of the reports and files we often see are very valuable, especially after being organized systematically.

Data pack incentives are more suitable for education, communities, and specific professionals.

For example, if mothers participate in the event, they can get 100GB of parenting materials, including music, picture books, novels and other e-books.

Sending information is either currently scarce, or the content is rich and saves everyone's time, and it is usually the latter.

To some extent, data packages also have the lowest investment cost and can be used and accumulated continuously.

04. Equity Award.

The membership system is currently a common way to stratify users, which also means that users will enjoy different rights, and membership rights will be given to users as a reward mechanism.

(1) Experience Award

Taking the movie membership of platforms such as Youku and iQiyi as an example, participating in a certain event can get you a one-month or three-month membership experience.

If you are an e-commerce platform, you can also allow winning users who participate in the event to enjoy membership prices for a short period of time, such as some hotels, restaurants, amusement parks, etc.

There are two benefits to the membership experience:

The first is to let users have a deep experience of your membership benefits.

The second is to let users develop habits, guide them to pay and become formal members.

(2) Membership Award

Take paid communities as an example. Some sharing guests or members with better performance can join the community for free and enjoy the same rights as paid members.

Generally speaking, the formal rights award period is one year, the experience award is 1-3 months, or even only 7 days.

Of course, there are also permanent membership incentives. For example, social e-commerce platforms have a three-level partner system, namely elementary, intermediate and advanced. Members can upgrade by completing new customer acquisition, consumption and team goals.

05. Coupons.

Such rewards may seem like a common method, but they are indeed the most effective, cheapest, and most acceptable to users.

(1) Tickets.

If you pay attention, you will find that every year there are activities in the circle of friends to give away tickets to various attractions, amusement parks, and summits by forwarding articles. In order to attract users to forward, the key lies in the entertainment projects provided.

(2) Lottery tickets.

Regarding coupons such as single products, discounts for purchases over a certain amount, special events, no threshold, etc., they must be available to users and should not be used in conjunction with some worthless coupons.

(3) Points.

Some platforms will have points, which can be redeemed for coupons, physical items, phone bills, and even lucky draws.

In a sense, points are the lowest. As long as the projects corresponding to the points are valuable, the points can achieve a multiplier effect.

06. Honorable Mention.

People pursue fame and fortune, either for themselves, for their families, or for their companies or teams.

The most crucial point about the honorary award is its scarcity, more recognition of values ​​and spiritual belief. If everyone could get it, it would have no value.
From countries to teams, we can see it being widely used.

For example, some large companies will recognize employees who have worked for them for 5, 10, or 20 years every year. Another example is that social e-commerce platforms select various micro-business team leaders every year and invite them to walk the red carpet, receive certificates, and take photos.

Honor incentives are sometimes more attractive and motivating to a person than material rewards.

For example, in the APP of the food delivery platform, every deliveryman can see the local order king, and employees of some sales companies can see the team’s sales champion every day.