Learn these 6 ways to play, and your Douyin account can also bring goods

As Douyin’s ability to sell goods continues to improve, major brands have flocked to the platform. Now is the best time to join Douyin. Under such circumstances, what methods can be used to improve the traffic conversion rate of your Douyin account?

A few days ago, Douyin held its annual marketing summit in Shanghai, and the venue was packed. Douyin has become extremely popular. All major brands have settled on Douyin, including Alipay , Xiaomi, and NetEase Yanxuan .

It can be seen that now is the best time for brands to enter Douyin. Because Douyin has a strong sense of crisis, it can not only keep up with the trend, but also constantly update its brand positioning, strategic goals, etc., striving to break through bottlenecks such as its weak social functions.

As “two Weibo and one Douyin” have gradually become the standard for major brands, how can we “pass” Douyin and improve traffic conversion rates under such circumstances?

1. Large amount of input

If your brand has a professional team, you don’t need a lot of people, but you do need continuous input from everyone.

Mr. Xu, the person in charge of the new media celebrity "深夜发媸", said that in the early stage, their team would refer to a lot of excellent content from Bilibili and YouTube , and then combine their own operating experience to output content in a localized and professional manner.

But it’s not enough to just output what’s input. How can you stand out among a sea of ​​similar product short videos ? For example, in the Douyin short video of "深夜发媸", when they make beauty recommendations, they not only simply introduce the products like other beauty bloggers, but also creatively add the special effects of the Chinese Cooking Master Boy to the video format.

2. Launch a Challenge

Due to the special video shooting method of Tik Tok, when a good background music and a good shooting routine appear, thousands of people will follow and the topic will become more and more popular.

For example, the challenge initiated by "Weiting" #WeitingI'll call you, Douyin will do you no harm#: a "brainwashing" background music, plus a dance demonstration, allows Douyin users to easily get it and then happily join in.

This model allows users to have fun while participating. At the same time, everyone’s video may be sent to their friends after being shot, which also has a certain publicity effect on the brand. It can be said to be "killing two birds with one stone."

3. Create hot products

Although Haidilao ’s “hot-selling condiments” were an accident, and we cannot envy such luck, we can learn from this method of communication and create one or two hot-selling brand products. Not only is it less difficult than "blooming everywhere", but the brand-building effect is also more obvious.

For example, Peppa Pig's watch has become a hot product thanks to constant hype. Many young people have no shortage of watches, but because of the influence of TikTok, they will also buy them and wear them for fun. Douyin’s ability to sell goods cannot be underestimated.

4. Comedy Videos

After all, TikTok is a community for young people, and it is their nature to “love to play”. Moreover, because Tik Tok videos can be shot in separate shots, no special video editing software is required for editing, and multiple shots can also be combined together, which greatly reduces the difficulty of shooting. It is especially suitable for office “drama queens”.

For example, employees of Alipay like to make up jokes or shoot short dramas on TikTok when they have nothing to do. For example, this "situation comedy" is about the deep friendship between colleagues, which was instantly turned into a plastic flower friendship under the effect of Alipay's "Ant Blockchain Spray Paint". Let users remember the brand while watching the comedy.

5. Tutorial Video

There are talented people everywhere in Douyin, and you can always show off a little skill. Among so many advertisements, how to make your advertisement the most collected? In addition to shooting well and making it interesting, you can also shoot it in a practical way.

For example, Xiaomi’s Douyin account will post some tutorials on “How to use the mobile phone’s quick translation menu”. This approach is more practical and effectively highlights the advantages of the product.

For example, if you sell towels, you can take some videos of towels turning into scarves in seconds; if you are in the travel business, you can present some extremely beautiful scenery pictures; if you sell mobile phones, you can do some magical hidden operations; if you are in the food business, you can demonstrate how to eat better food at a cheaper price.

6. Star collaboration

Finally, capable companies can cooperate with celebrities and cross-border KOLs , and traffic will naturally come in droves.

For example, adidasneo uses its brand spokesperson to shoot various Douyin videos , and now the Douyin Blue V has 1.22 million fans.

So many brand operators are doing well in Douyin, and now they are teaching you so many operation methods . To sum up, there are the following points:

1. Large amount of input
2. Launch a challenge
3. Create hot products
4. Comedy Videos
5. Tutorial Video
6. Celebrity collaboration

I hope everyone can have fun on Douyin and attract a lot of traffic~

The author of this article @生鲜小龙虾 is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games