The core ideas and 14 practical methods of Weibo promotion

Weibo promotion uses Weibo as a promotion platform. Every listener (fan) is a potential marketing target. Every company uses its own microblog to update the information of the company and products to netizens, thus establishing a good corporate image and product image. The daily updated content can be used to communicate with everyone, or there can be topics that everyone is interested in, so that the marketing goal can be achieved. This method is the newly launched Weibo marketing.

Weibo promotion can be roughly divided into two types of promotion methods. (We won’t discuss content marketing, as it is too technical and too complicated)

1. Official Weibo Advertising

Similar to information flow advertising, including fan communication, official advertising, and expert reposting. The display method is generally charged based on CPM per thousand displays, but the conversion rate and traffic are not guaranteed. Therefore, it focuses more on brand exposure and event marketing, and this kind of promotion requires profound content and sufficient preparation.

2. Weibo SEO Optimization

Including keywords, comprehensive popular search display, user ranking display, related interest topics display, and popular comments, etc.

Advantages: Display after user's precise search, display based on user's cognition and potential needs, with high conversion rate.

Disadvantages: There are many competitors and it is not easy to rank high. If there is a reliable SEO freelancer or studio, you can consider cooperation.

14 Practical Weibo Promotion Methods

1. Accurate positioning:

Weibo must have its own positioning, so that you can define your target audience and continue to disseminate content that suits your audience. Accurate positioning is the prerequisite for Weibo promotion!

2. Content serialization:

The best way to increase fan stickiness is to serialize. If you are interested, you can try serializing content.

3. Spend time interacting:

Weibo is a social platform after all, and there must be interaction. Weibo without interaction is soulless. Go to other people’s Weibo and post comments more often to increase attention.

4. Post blogs around hot topics:

Make more use of hot events and news, and analyze hot news from the perspective of your own industry, which can often bring in a lot of traffic.

5. Keyword SEO:

This is what Lao Zhang often emphasizes. Summarize hundreds of long-tail keywords in a table, and find ways to use these long-tail keywords in your blog posts, which will help Baidu and Weibo to crawl them.

6. Build a network of relationships:

Get to know more Weibo players in the same industry, interact with them, build relationships and trust. After all, his fans are also potential customers.

7. Good at discovering and breaking first-hand news:

If your Weibo is the first source of news that breaks the news, there will be many Weibo posts talking about this matter directed at you, and your traffic will naturally increase. (Be good at observing the time around you and always have a pair of eyes for discovery)

8. Share tutorials, recipes or e-books:

This is one of the most effective ways to gain traffic. Write (or organize) an engaging e-book and post it on Weibo. The more useful the information in the book is, the more people will share and comment on it, and the more traffic will be generated.

After all, everyone likes something that can help them, especially if it’s free. Maybe most people won’t read your e-book or tutorial carefully, but it doesn’t prevent you from attracting a large number of fans.

9. Create a test:

People love to do tests (here we mean the kind of game-like tests), and if you can come up with an interesting test, visitors will not only be happy to do it themselves, but will also share it with their friends, which will increase traffic.

For example, the psychological tests and horoscope tests that were very popular before)

10. Create a poll:

For example, if you have a website about fitness, you can invite bloggers to submit what they think are the best fitness tips, and then the bloggers will vote to determine the winner.

As long as your voting title is suspenseful, many people will be willing to vote and forward it, and will be eager to know the voting results!

11. Publish some rankings:

For example, you can publish a list of "China's Top 10 Internet Marketing Experts" or "The 6 Most Cool Foods in Summer". Such rankings take advantage of people's curiosity to bring in a lot of traffic. Of course, the content must be close to the title, otherwise it will easily become a clickbait and be complained about.

12. Be good at finding some funny pictures:

After a busy day, people want to relax by picking up their phones while sitting on the bus or subway. Posting some funny pictures in your blog posts will help people forward them and increase traffic.

13. Initiate forwarding activities:

To launch an event, people need to forward the competition page to get a chance to win a random draw. The prizes can be cash, products, or services provided by sponsors. It is necessary to spend money to attract fans. Of course, we also need to consider the viral effect and the input-output ratio.

14. Try to post controversial blog posts:

If you can successfully write a controversial article, people will naturally link to your article when they debate it.

It doesn’t matter whether others agree with your article or not. The greater the debate, the higher the traffic.

Author: Lao Zhang's Online Sales Notes

Source: Lao Zhang's Online Sales Notes