Short video promotion tips for Huoshan, Kuaishou, Douyin, etc.!

Traffic is the focus of everyone's attention and the core of a company's money-making. How to attract traffic is extremely important for the development of a company. With the changes of the times, the way of attracting traffic has shifted from offline to online, from flyers to today's most popular short video marketing.

The so-called short video marketing is to integrate the brand or product into the video, and interpret it through plots and jokes. It is similar to advertising, but not advertising. The key is that in the process of users watching, the product can be recommended to users unconsciously, so that users can resonate and actively place orders and share, thereby achieving the purpose of fission and drainage.

There was once a popular saying in the industry, "As long as the creativity is good, you can gain tens of thousands of followers in minutes." This statement would have been true when short videos first emerged. However, in the current stage when videos are flooded, content is highly homogenized, and traffic has reached its peak, in addition to creative content, promotion skills are also essential in order to stand out in the short video field.

Below I will share with you 3 tips for promoting 5 short videos.

Point 1: Keyword Optimization

Anyone who does promotion should know that among the many ways to attract traffic, search engines are undoubtedly the most important. You can get accurate long-tail traffic by relying on keywords. For example, the largest search engine, Baidu, mainly relies on search bidding and optimization to rank.

Therefore, when planning the shooting of a video, you can find some keywords in the search rankings of video promotion channels as reference content, and be sure to include keywords when naming. Sometimes you may only need to bring one or two keywords to gain a large number of fans, and there will also be continuous long-tail traffic in the future.

Point 2: Hot Marketing

When planning a video, you can incorporate some of the hottest events at the moment, so that you can quickly attract attention in a short period of time. This is the most common and fastest promotional model to gain attention and traffic. If you use Weibo frequently, you will find that many companies and even government-related Weibo accounts use popular hashtags when posting on Weibo in order to gain exposure and attention.

Point 3: Holiday Marketing

Festival marketing is a special activity that goes beyond conventional marketing and often features concentration and explosiveness. Many companies will use traditional festival culture combined with current trends to shoot promotional videos, subverting previous styles to catch users' attention and encourage users to spread the word on their own. This not only makes the company stand out from many competitors, but also reflects the style of the company's products.

A high-quality short video may attract a large amount of traffic in a short period of time, but how to convert the traffic into dissemination and attract more customers at the same time, promotion skills become particularly important at this time. All promotional skills and methods will change with the development of the market. Only when enterprises use a combination of methods according to their own needs and in line with the current market situation, will the promotion effect be twice as effective with half the effort.

The so-called good interaction is divided into two points: one is to interact with users in the comment area below,

When operating a video, there will be messages below. We need to reply to users to make them feel that they are valued and that their ideas, opinions and even suggestions are seen. In this way, users may develop habits and gradually be retained. Users may even forward the post to attract another group of users to pay attention to your stuff.

Another way is to guide interaction. For example, if you raise questions in the column and initiate a discussion, people may be very interested in a discussion you initiated, and they will complain and comment on it. This is a way to retain users, guide everyone to interact, and then convert users.

Point 5: Do more activities

When your column reaches a stable period, you can also do more activities. Because your user fans are accumulated at this stage, if your activities are done well, it may encourage some fan users to participate in forwarding activities, which will indirectly promote your column.

Point 6: Joint operation between IPs

Joint operation is a form of mutual benefit, finding points of cooperation that benefit both parties. By promoting each other, we can maximize our benefits.

The two core keywords for free promotion are "traffic diversion" and "fan gathering", so before choosing a promotion channel, first determine the method of "traffic diversion" and determine the base for "fan gathering".

Meipai, Weibo, and WeChat are all good channels for attracting fans. You can choose to "direct" them to one platform based on the characteristics of your own content.

1) You can easily operate activities on Weibo and Meipai.

2) Compared with Meipai and Weibo, WeChat is relatively closed, but its communication environment is simple and it has a large user base. Suitable for short video IPs that already have a large number of fans on WeChat.

3) In addition, QQ Space has a strong coverage of those born after 1995. If your content happens to be in line with the audience of this age group, you can also focus on "gathering fans" on the QQ public space platform.

Related reading:

1. How to write a complete short video operation plan?

2. Short video operation: Tips to solve the problem of account being demoted!