OLED displays are already on the market. Can quantum dots still become popular?

Walking into the electronic mall, we can see that the monitors sold in various stores are similar in appearance and function, and some brands even have no characteristics at all. Faced with the increasingly serious homogeneity phenomenon in the monitor market, manufacturers have to actively seek innovative breakthroughs to attract consumers' attention.

The so-called "technologies" such as "curved surface", "e-sports", and "eye protection function" once changed the homogeneity of the display market in the beginning; but it has to be said that they have been played out now. After OLED mobile phones and TVs have been fully launched on the market, consumers are not buying into innovations based on LCDs, and many consumers have been waiting for the launch of OLED displays.

OLED products have been quietly launched but face many difficulties

It is understood that the Dell 4K OLED monitor UP3017Q, which was "cut in half" earlier, has been improved and is now on the market in the United States. The price is US$3,499, equivalent to RMB 24,000.

That’s right, it’s 24,000 US dollars. The price of the domestic version may exceed 30,000 RMB. Would you really spend 30,000 RMB to buy a monitor?

Of course, where there is a product, there must be a market. Compared with conventional LCDs, this OLED display has very powerful color performance. It can display 1.07 billion colors, with a color gamut coverage of AdobeRGB 100%, Rec709 100%, DCI-P3 97.5%, and Rec2020 85.8%; the black and white response time is 0.1ms, which is a natural advantage brought by the OLED panel.

Perhaps due to the embarrassing production capacity and high price, OLED has not been applied to displays before. Under the promotion of Samsung, some display manufacturers have begun to choose to use quantum dot technology to optimize the backlight source based on liquid crystal to improve the color and picture quality of screen display. What impact will the launch of OLED displays have on the current quantum dot technology?

Price becomes the biggest bottleneck to success

From the perspective of consumers, people can accept TVs that cost tens of thousands of yuan, and mobile phones that cost five or six thousand yuan, but few are willing to spend tens of thousands of yuan to buy a monitor. Therefore, the audience of OLED monitors is limited to a few "rich people". For the general public, it is still out of reach. In comparison, quantum dot technology does not require much cost to significantly improve the color performance of the monitor. However, the first OLED monitor has been launched on the market, and other manufacturers will follow suit. This is a good start for the popularization of OLED monitors.

Quantum dot technology is expected to become standard for mid- to high-end displays

As for quantum dot technology, at present, true QLED display screens are difficult to popularize due to technical barriers, and OLED displays are limited by production capacity and are too expensive. Adding quantum dot optimization technology to displays is a good transition, and this period will last for a long time. Therefore, in the display industry, quantum dot technology is entirely likely to become the next outlet after "e-sports" and "curved" displays, and even surpass the two to become the standard for mid-to-high-end displays. After all, color is important for any display.

How will the display market be defined in the future? We can’t help but dare not speculate. What we cannot deny is that both OLED and quantum dot display technologies need a long period of running-in, adaptation and breaking bottlenecks before they can occupy the current display industry; no matter how outrageous some of the current technologies and ideas are, when the demand and practical concepts are balanced, the display industry will enter the next great era.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.