What are the main ways to promote apps at home and abroad?

At present, domestic Internet traffic is becoming more and more expensive. The cost of some promotion channels has not increased significantly, but the effect has gradually declined. At the same time, the number of newly launched apps is increasing, competition is intensifying, and app developers are facing difficulties in promotion. The success of an App product depends largely on the effectiveness of its operation. Here are some promotion forms for reference for App developers and operators. (If there is anything missing, please add it)

1. Main forms of app promotion in China:

1. Pre-installed on mobile phone

User quality: Medium.

Generally speaking, software implanted in ROM will survive longer, but this channel is now quite chaotic. Many mobile phones are pre-installed in mobile phone stores and device stores after leaving the factory, and have been flashed n times by the users.

2. Software Market

User quality: High.

Advertising is mostly charged by location or effect. The price of the prime position on the homepage of the mainstream market is at the level of tens of thousands of yuan per day, which is suitable for teams with sufficient funds.

3. Third-party application recommendations

User quality: High.

Exchange volume and promote each other. Software with large user base and software with small user base each have their own needs. Choosing software that is highly compatible with your target audience is the key to success.

4. Ground promotion

User quality: High.

It is relatively accurate, but also very tiring physical work. It is an "old-fashioned" but effective method.

For example: The daily job of travel software promoters is to install apps for people at airports and train stations.

5. KOL forwarding

User quality: Uncertain.

Generally, payment is based on the number of articles agreed in advance. It depends on the personal ability of the KOL.

6. Joint Forum official promotion

User quality: Medium.

Carry out promotion activities in some popular forums where target users gather, both online and offline.

7. Ranking manipulation:

User quality: High.

There are certain risks. The charges are mainly based on the ranking or the amount of brushing.

Billing method: CPC, CPT, CPA or CPS, and also charging by number of downloads. Not recommended for common use.

2. Foreign App Promotion Methods: (Suitable for Android/IOS)

1. Social promotion: Facebook, Twitter, LinkedIn, YouTube promotion services;

2. Press release services and press conferences;

3. Guaranteed publication of review articles on 10 major review websites; Inviting independent reviewers to write iTunes user reviews, which is similar to the role of KOL;

4. Send the program to 50 review websites;

5. AppStore search optimization; it depends on the optimizer’s personal ability and experience.

6. Sales push/download push.

Related reading:

1. APP promotion and operation: How to maximize the effect of your activities?

2. APP promotion planning: 60,000 paying users increased within 7 days of beta testing!

3. APP promotion activities: How to plan a screen-sweeping event?

4. A complete list of APP promotion methods in 2019, take it and don’t thank me!

5. How to carry out APP promotion and marketing? What are the common methods?

6. APP promotion case: How to go from 0 to millions of users?