The first wave of Spring Festival advertisements are now online. Do you want to go home after watching them?

The end of the year is approaching, and during the Spring Festival, an important marketing node, there will inevitably be many brands showing off their skills and offering gifts. Now, New Year advertisements of major brands have been launched online one after another.

The editor has compiled some of the brand’s Spring Festival advertisements that have been released recently. Come and feel the festive atmosphere first.

1. Adidas: New Year's resolutions must come true

This one minute and 30 second advertisement features many celebrity spokespersons including Liu Yifei, Eason Chan, Jackson Yee, Janine Chang, and Wang Shengdi. With fancy colors and festive music, everyone comes together to send everyone new wishes for the Year of the Ox.

The advertisement begins with a strange news report saying: This Year of the Ox is amazing, all New Year wishes come true. Suddenly, Liu Yifei's pet dog rushed out like a bull. Thus, the blessing of new year's wishes was started. The fast-paced editing fully demonstrates the charm of the film's spokespersons and the lively and happy atmosphere of the New Year: Liu Yifei, dressed in a red sportswear, looks as heroic and brave as Mulan, climbing walls and running across rooftops; Zhang Junyong is full of energy and conveys the spirit of sports to everyone; Eason Chan's simple black outfit makes him creative and energetic; Yi Yang Qianxi conveys his blessings with actions, wishing everyone to always smile.

The new products in the Year of the Ox New Year series promoted in the advertisement are still based on Chinese style elements and Chinese red. They use auspicious and imaginative graphic elements, and incorporate patterns such as fish, cows, pixiu, peacocks, and unicorns into the product design to create a unique sporty and energetic Year of the Ox style. But it seems that this design can only be maintained by the good looks of the spokesperson.

2. Wufangzhai "Little Fortune"

Wufang Pictures is online again, bringing the dialect version of the New Year advertisement "Little Fortune". This advertisement uses clay animation, which is very cute and playful.

In the advertisement, the little dumplings say some simple but philosophical words in a baby voice, such as "Those who have been kneaded by life will be blessed", "Those who like to cling to others will be blessed by being sticky", "Those who have a small world in their heart will be blessed by knocking"... At the end of the advertisement, the blessing peripherals launched by Wufangzhai for the New Year are naturally introduced, such as the "Lucky Hug" pillow, the "Knock for Blessings" back-knocking hammer, the "Blessings in Pocket" blessing bag, etc.

At the same time, Wufangzhai also launched a series of posters "Little Fortune Diary", which carries cuteness through to the end.

Following "Ding Zhen's World", Sichuan Ganzi Culture Tourism and Jet Lag Island cooperated again on the occasion of the New Year, using "Ding Zhen's New Year" to record the lively, grand and warm New Year scenes of the ethnic minorities in Ganzi from Ding Zhen's perspective, and showed Ding Zhen's mental journey, and sent New Year blessings to everyone together with Ding Zhen.

The ad opens with Ding Zhen’s inner monologue, telling about the excitement and glory he experienced in the past two months, and his desire to return to his own world after the excitement. In the white snow and holy lake of his hometown, he saw his past self and regained his inner peace.

"Beneath the snow-capped mountains, smoke from the mulberry trees rises." In Ding Zhen's hometown, people gather together during the New Year to make yak-stuffed buns, hold banquets, dance hand in hand, and pray for the coming year. And this innocent boy prays for everyone at the end of the advertisement: "In 2020, the earth is sick. May the snow on this plateau cover all illnesses and disasters."

4. Tongcheng Travel: Why is it so difficult?

Every year, the Spring Festival travel rush is something that people who leave their hometowns love and hate, as it can be difficult both to get tickets and to travel. This year, Tongcheng Chuxing released the New Year advertisement "Why So Hard?", which tells the story of an elderly rural man's Spring Festival travel journey.

At the beginning of the advertisement, in a dim toilet cubicle, a deep voice said: "If I don't kill you, I won't have a good New Year." This suspenseful opening set off a story that makes people laugh and cry. It turned out that the elderly man in the countryside decided to go to Beijing by himself because his son could not come back for the New Year due to the epidemic. But he didn't expect that the live chicken he brought for his grandson who loved to "eat chicken" would make his trip full of twists and turns, and he even ended up in the police station. Fortunately, in the end, his son and his family rushed over after hearing the news and reunited with him at the police station. The chicken that was brought to my grandson was gone, but there was still an egg that had just been laid.

This advertisement was originally intended to promote Tongcheng Chuxing's public welfare activity of "free high-speed rail rides for people over 65 years old", but as the epidemic alarm was sounded again, Tongcheng Chuxing still hopes that everyone can stay in a safe place and wait for reunion after spring comes. At the same time, I would like to take this opportunity to pay tribute to all those who have persevered and worked hard to live during the epidemic.

5. China Merchants Bank: “Valuable Life”

The year 2020, which everyone wants to say goodbye to the most, has finally come to an end, but looking back at the ups and downs of this year, it is just a small bump in the long journey of life. China Merchants Bank uses "Valuable Life" to take you back to the life of an ordinary person and understand what is valuable.

There are many moments of "understanding" in life: when you are a child, you know how to use the accumulation of bits and pieces to exchange for a laugh; when you are young, you have unbridled love, and then you know how to make a solemn promise; in middle age, you also know how to smooth out the wrinkles of life, face difficulties, and start over again...

Every year’s Spring Festival advertisements are always inseparable from excitement, joy, family affection, encouragement, and blessings, but such sentimental cards can still touch people. Because, no matter how Spring Festival advertisements change, they always focus on emotion.

Author: Brain Burning Advertising

Source: Brain Burning Advertisement (shukewenzhai)