The most detailed video promotion method!

Introduction: With the vigorous development of mobile Internet, videos have regained new vitality, and the use of videos for promotional purposes will receive more and more attention.

Today we will introduce you to video promotion methods from two aspects: video promotion means and conversion methods.

1. Video Promotion Methods

Nowadays, the means of using videos for promotion on the Internet can be roughly divided into three categories:

1. Self-media model

This model has emerged a long time ago, such as the early Jiaoshou series of videos and Ao Changzhang series of videos. At that time, they were not called self-media. At most, they were podcasts, which were considered the prototype of video self-media. With the rise of Luoji Siwei, a large wave of online video self-media has been set off.

This video self-media model has a notable feature: content is king. You must have your own unique content and must be recognized by netizens.

Precisely because of the characteristic that content is king, this model also has significant advantages and disadvantages.

Advantages: The content is novel and unique, which can attract relatively accurate groups of people and naturally complete the fan screening, laying a good foreshadowing for future traffic conversion.

Disadvantages: To create good content, you need good subject matter, which will take up a lot of manpower and material resources and require a lot of initial investment.

Scope of application: Suitable for team operations.

2. Hot Event Mode

This model is very common. It uses popular news, movies, and TV series to make videos and gain huge traffic in a very short period of time. It has to be said that this is a video promotion model that quickly gains huge traffic. For example: The recently released "Everything Grows"

You can use this kind of popular movie as a long-tail keyword, and the effect received is quite good.

The characteristics of this model are: timeliness. It only has a huge effect at a specific time, and the traffic comes quickly and goes quickly.

The popular event model also has certain advantages and disadvantages.

Advantages: simple and fast, low threshold. Find the popular keywords on Baidu Hot List, and quickly make a related video using a few pictures, thus completing the promotion in a very short time.

Disadvantages: The traffic is not long-lasting and may only be valid for a few days; the traffic is not accurate and there are drawbacks in later conversions.

Scope of application: Suitable for personal batch operations.

3. Video external link mode

This model evolved from video external links. Friends who make websites are more familiar with video external links. Regardless of whether video external links have an effect on the website's weight, we can use this model to promote our products online. For example: I did video external link promotion for the Nori Head Blog.

This model does not have an immediate effect on the website, but because the video network it operates has a high weight, it can help your keywords get ranked in a very short time. The characteristic of this mode is: simple violence.

The video external link model also has advantages and disadvantages:

Advantages: Easy to operate. You just need to upload the video and don’t worry about the content of the video, because our promotional content is in the title.

Disadvantages: Large quantity required. A lot of continuous operations are required because the pass rate of this type of video is low and the probability of being deleted is high.

Scope of application: Suitable for individuals using software for batch operations.

PS: This model is not limited to website promotion, it can also be used to promote QQ, WeChat, etc.

2. Video Promotion Conversion Method

Video promotion methods basically include the above methods. I believe that after obtaining a large amount of traffic, everyone will start to think about how to convert the traffic. Now let's analyze the specific conversion methods.

1. Direct conversion

Direct conversion means adding our promotional information directly into the video so that netizens can see it clearly, thus achieving the goal of precise and violent conversion. This conversion method is suitable for the self-media model.

For example: Luoji Siwei Video will directly insert advertisements into the video to promote its own WeChat account.

The characteristics of this method are that the converted fans are very accurate and it is easier to generate value.

2. Indirect conversion

Indirect conversion means that we do not openly display our promotional information, but secretly insert promotional information that is unrelated to the video into the video. This conversion method is common in hot event mode and video external link mode.

For example: When using popular videos for conversion, you can insert your own advertisements in the middle of your video, so that people in need will naturally add your contact information to help you complete fan screening.

The characteristics of this conversion method are: it is relatively covert and can avoid the review of video websites, but the conversion rate is low.

Conclusion:

The means and methods of video promotion are not fixed. You can use these methods in combination according to your needs, which will double the effect.

Author: Laverhead Blog

Source: Norihead Blog