Xiaohongshu Hot Note Titles (Tutorial Included)

There are too few eyes in the notes and the number of likes and favorites is too low. Friends always wonder if the account weight is too low. Is it restricted again? Or is it that the quality of my notes is not up to standard and the content is not well written?

Facing these problems, I want to say to you: This may be the fault of the title!

No matter how good the content is, it will be difficult to attract attention without a good title!

Everyone knows this principle, but every time I come up with a title, I still feel confused and hesitate for a long time:

Isn't it better to start like this? Should that word be added? After thinking about it, I just felt a headache! I can’t help but ask those bloggers who post popular articles, how do they come up with titles for their Xiaohongshu notes?

This time, we will clear away the twists and turns and reveal to you the little tips behind the popular notes on Xiaohongshu on how to come up with a good title!

01 Title content

① Keywords

If you want your notes to be included in the square of relevant keywords, you must first highlight the keywords in the title.

And it is best if the keywords can directly hit the user's pain points so that others can get it at a glance!

For example, keywords such as "weight loss recipes" and "summer outfits" in the notes must be written in the title.

The picture comes from the blogger in the picture

② Specific numbers

Adding specific numbers to the title can make it more intuitive. Moreover, the effect of Arabic numerals is better and more impactful than that of words.

The notes contain information about time, years, steps, methods, etc. Any content that can be digitized can be reflected in the title. For example

“Learn photography composition in three minutes”

"35 Hot Underarm Bags for Summer".

The picture comes from the blogger in the picture

02 Title writing method

The word limit for Xiaohongshu titles is 20 words or less, which requires us to highlight the key points within the specified range and be as interesting or attractive as possible.

The specific methods can refer to the following 5 methods:

① Topic method: valuable for discussion

It is more suitable to be used in the title of emotional notes because it has the value of discussion and interaction. The topic of asking for help is not particularly popular.

General format: title topic + question

for example:

"My boyfriend gave me a 10-yuan gift on Valentine's Day. What should I do? Should I marry him far away?"

"Mom will definitely take good care of you from now on and won't let you get hurt again!"

The picture comes from the blogger in the picture

② Narrative method

Suitable for practical notes. Most of Xiaohongshu's users come here to read useful information, so this method is the most recommended, but it requires that your content should indeed be useful information.

General form 1: content + function

for example:

"Study hard stuff | Self-discipline study plan | Improve efficiency"

"Excel spreadsheet tips ✔ Common shortcut keys & improve work efficiency"

The picture comes from the blogger in the picture

General Form 2: Problem + Solution

for example:

"How to choose tiles? If you know these, you won't make the wrong choice"

"How should a girl choose her first car? | Check out the car buying experience of a senior student"

The picture comes from the blogger in the picture

③ Curiosity-seeking method: Make users unable to resist clicking after reading

for example:

"Girl, if you are confused, please read these 8 sentences!"

"The pen I've been recommending for my whole life! After having this one, I've never bought any other black pen!"

The picture comes from the blogger in the picture

④Resonance method: let users resonate

It is suitable for content with emotional value or a single product or store, but not suitable for review content.

for example:

"You are absolutely right! Ma Yili; help in times of emergency but not in poverty!"

"This Rotten Tomatoes color makes you look whiter than Armani 405!"

The picture comes from the blogger in the picture

⑤Hotspot method: the way to take advantage of hot spots

Some recent hot search words can also be written into the title to increase the exposure of the note.

For example, recently, keywords such as sunscreen recommendations and whitening essence may be common hot search terms, and they can be added to the title of notes with related content.

The picture comes from the blogger in the picture

But please note that you must choose hot search words related to the content of your notes to create a title, otherwise it is better not to write it.

03 Other title techniques

In addition to typing the keywords on the public screen, you can also use some other methods to make your title keywords more prominent. This is where symbols play a big role.

① Separation symbols such as “|” and “[]”

Use “|” or “[ ]” to separate the keywords in the title to make them more eye-catching.

for example:

"Daily Life | Want to see the weird ideas of milk tea ice cream?"

“A must-see outfit for girls! Super beautiful | Women’s clothing recommendations”.

The picture comes from the blogger in the picture

In addition, these separators can also be used to divide different note categories. On the personal homepage, notes of different categories such as body shaping, health care, skin care, etc. can also be seen at a glance.

For details, please refer to the blogger in the picture below.

The picture comes from the blogger in the picture

② Emoji

In addition to the above separators, emoji expressions are also very useful in titles.

The most commonly used ones are of course similar! 、? Or symbols like small sparks, such as the following picture:

The picture comes from the blogger in the picture

In addition, other emoji expressions, such as asterisks, applause, flowers and other emoji symbols that match the title, can also be used in the title.

The picture comes from the blogger in the picture

The above are the tips for creating popular titles today. In summary, you must highlight keywords in the title content and you can also use more numbers. We also summarize 5 common title methods for your reference. In addition, you can also try more emoticons, which may have unexpected effects!

Author: Mr. Elk Sky

Source: Mr. Elk Sky (milusir94)