Guide to creating a Tik Tok corporate account!

1. Blue V official certification logo: Blue V certification logo, corporate brand avatar, certification name, header image, etc., all of which increase the authority of the brand.

2. Top recommendation for full nickname search: The authenticated Douyin corporate account will be placed at the top of the recommendation list when searching for the full nickname. This unique lock shows the importance that Douyin attaches to this corporate account. For corporate accounts, there is a video pinning service, which allows key video content to be reheated, bringing more exposure opportunities.

Full nickname search pinned

Video pinning service

Douyin short video is connected with Toutiao and Huoshan short video , and the identities and rights between the platforms are synchronized. There are two ideas for connecting the information matrix:

1. Content synchronization between platforms: After a brand applies for authentication with a Douyin or Toutiao account and passes, the identity and rights between platforms will be synchronized;

2. Construction of a cross-platform enterprise matrix: Whether on Weibo, WeChat, or other social platforms, or to Douyin corporate accounts, establishing the company's official account is the beginning of the matrix. Different platforms should be positioned differently, and the content characteristics should be consistent with the platform, but the content style should be consistent with the brand tone, so that user groups on different platforms have a unified understanding of the brand, but they fall in love with your brand because of different content expressions.

The Douyin Enterprise Account is equivalent to giving certified users a privilege, link jump service and vertical sales conversion components. After the short video attracts user attention, exploring conversion is the part that Douyin is constantly helping companies improve.

"View details" and other link jump services

1. Link jump service: Currently, you can put any links and promotional content (such as official website) you want in this place, providing more display opportunities and visits for brand or product presentation;

2. Sales conversion service: Provide vertical conversion components for each industry to facilitate the implementation of marketing → communication → conversion behavior (this function is currently under internal testing).

Brands want to know what content young people are watching and what kind of expressions they like, and how to reach users, make them interested in the brand, and then convert them.

When users' attention has shifted irreversibly, Douyin has formed a unique young ecosystem in first- and second-tier cities. Young users born after 1995 and 2000 have led those born after 1980 and 1990 to enjoy the Douyin short video "vision" together.

Douyin Enterprise Account also provides brands with:

1. Marketing insights: Hot content, video data, reviews and reputation are all at your fingertips. Professional insight tools enable companies to market efficiently. Insight plays a vital role in the formulation of brand marketing strategies. Companies can leverage what content everyone is playing at the moment and analyze the data of their own published content videos, which is very helpful for optimizing and adjusting content strategies.

2. Fan management: Fan portrait analysis enables companies to better understand the video audience and adjust promotion strategies .

First, bonus opportunities

Just like when WeChat launched official accounts in 2012, brands that participated early also grabbed the first wave of bonus opportunities and gained more recommendations and traffic bonuses. Now, the launch of enterprise accounts by Douyin, one of the “two Weibo and one Douyin”, is also an opportunity. I have stated above my four judgments on the dividends of enterprise accounts. Of course, subsequent companies can also join in, but they need to spend more energy, manpower and financial resources on operations, resources and content creation.

Second, content trends

We no longer need to discuss whether short videos are a trend. From the traditional media era when TV stations delivered content through short videos, to the Internet era when video websites gained huge traffic through micro -movies and short videos, in the mobile Internet era, it is clear that short video communication has become one of the important ways for people to communicate with each other and for brands to communicate with users.

1. Interesting and practical, reject vulgar imitations : It is best for brands to create interesting content, which is also the content that is easier to spread on Douyin. Of course, practical short videos about eating methods launched by restaurants or fast-moving consumer goods are also very popular. Then companies can create a lot of content based on their own characteristics. For example, how to take photos with a mobile phone, how to drink water, and creative packaging ideas.

2. Cleverly combine hot topics and refuse to follow the trend without bottom line: You can participate in hot topics and popular content. Official corporate accounts are different from works launched by ordinary users, so you must pay attention to copyright and bottom lines. Regulations should be made in advance for the standardized use of maps, historical figures, and attacks on competing products.

The arrival of TikTok Enterprise Account is a good opportunity for most brand marketers . The trend is like a horse. You can’t chase it, but you have to ride it. For brand owners, Douyin’s visual scene marketing innovation is worthy of everyone’s attention and practice. We must seize this bonus stage quickly!