With social development and technological innovation, the socialization level of new media is increasing day by day and it frequently triggers hot topics;

Communities are based on socialization and have gradually become popular with the widespread use of social networks.

Many people are deeply touched by the achievements of new media operations and community operations , and are paying attention to their development prospects.

After clarifying their concepts, we may have a clearer judgment on its development prospects.

1. What is new media?

1. Definition of New Media

New media is a media form that emerges under a new technology support system. It is a medium that uses digital technology as a basis and the Internet as a carrier for information dissemination.

2. Scope of new media

The mobile networks, digital broadcasting, text messages, mobile TV, touch media, self-media platforms, etc. that we are familiar with all fall into the category of new media.

3. Characteristics of new media

New media features interactivity and immediacy, massiveness and sharing, multimedia and hypertext, personalization and socialization.

2. What is a community?

1. Definition of community

A community is simply considered to be a group, and a community has some of its own forms of expression.

For example, a community must have a social relationship chain. It is not just about creating a group but about bringing people together based on a point, need and hobby. Such a group is a community.

2. Characteristics of the community

The community has a stable group structure, continuous interactive relationships, relatively consistent group consciousness and behavioral norms, division of labor and cooperation among members, and the ability to act in unison.

3. Current status and development prospects of new media operations

1. Current status of new media operations

The number of new media users in China continues to grow and its popularity further increases. New media applications are constantly being innovated and the industry is becoming increasingly active.

Many traditional companies have begun to operate their own media, namely the Internet, blogs, podcasts, official websites, etc. New media operations have further spread the traditional word-of-mouth effect and amplified it infinitely in a viral manner.

New media people have also sprung up like mushrooms after a rain, bringing their official accounts, headlines, short videos and other forms of content to occupy the market. New media operations in our country are in a stage of growth and expansion.

2. Development prospects of new media operations

New media operations support two-way interaction and disseminate personalized and diverse content.

By planning high-quality, highly contagious content and online activities related to the brand, we can push messages to customers widely or accurately, increase participation and awareness, and make full use of the fan economy for marketing.

A large number of new media communication platforms have emerged, communication channels have become more diverse, and the communication field has become broader. For a period of time, new media operations are booming and have broad prospects.

4. Current status and development prospects of community operations

1. Current status of community operations

The online community marketing method mainly realizes user value through connection, communication and other means. The marketing method is humane and is not only popular among users, but also may become continued disseminators.

With its unique functional characteristics, community operation builds fan groups in the form of official accounts, Weibo, Toutiao accounts, etc. Due to its high degree of autonomy, community operation is becoming a new dark horse in the marketing model and is widely used.

2. Development prospects of community operations

Communities have become the shortest path connecting consumers and brands.

If you know how to manage a community, then there is no doubt that you will be able to find opportunities for new brands to survive in a highly competitive business world. Social marketing and social media have their own charm in solving user needs while satisfying one's own sense of identity and commercial value.

The power of the community is driving corporate transformation and brand reconstruction, and the socialization of companies and brands is becoming the next trend.

Source: Lao Xia