How to carry out promotion operations? Share 10 tips!

The era of the entire network has arrived, and online marketing has become a general trend for all industries. However, we are standing in the rapidly changing and severe information age.

How to carry out promotion operations ? Share 10 tips!

1. Paid promotion

It is said that there is no free lunch in the world. I personally think it is neither right nor wrong, but after seeing the effect of SEO, I doubt that I can wait until that day. So I have to do paid promotion, and I mainly have three channels for paid promotion.

(1) Baidu bidding

Bidding promotion requires you to spend money and spend it in the right place. It is a relatively brain-burning industry. Of course, if you don’t take it seriously, it is the easiest industry.

Baidu bidding is the core promotion method, that is, Baidu bidding and advertising alliance. I see many people saying that Baidu bidding and Baidu alliance have the phenomenon of malicious clicks from peers or other things are not good, but the facts tell us that Baidu bidding is indeed a very humane promotion. Even if there are malicious clicks, many people will still do it.

(2) Taobao Express

Through Train is a pay-per-click performance marketing tool tailored for Taobao sellers to achieve precise promotion of products. To summarize with the words of the editor of How to Open an Online Store: Taobao Through Train promotion not only brings exposure to the product, but the accurate search matching also brings accurate potential buyers to the product. Taobao Through Train promotion allows buyers to enter your store with one click, generating one or even multiple in-store jump traffic. This point-to-surface association effect can reduce the overall promotion cost and improve the association marketing effect of the entire store.

At the same time, Taobao Express also provides users with hot-selling items on the Taobao homepage and in various channels, as well as occasional exclusive activities for users of Taobao Express that integrate various resources.

(3) Industry portal

I don’t understand rankings, but I hope my website will be ranked. I believe everyone is like this, so I became a member of a ranked portal. After becoming a member, every article I post can be recommended to the headlines, which can be refreshed only once a day. In other words, your headlines may be refreshed by your peers in a few minutes. Even if it is refreshed, it can still be displayed on the homepage.

2. Content Marketing

Content marketing is an important means of promotion with the help of rich website content. In the information age, no one likes to be told what to do. Companies can provide customers with valuable reference content on their web pages, allowing them to analyze problems and find solutions themselves. To this end, the website content must fully reflect the potential of the company and let customers know why the products or services you provide are the most suitable for them.

Interestingly, content marketing is almost the opposite of advertising. It does not pursue short-term or immediate irrational and direct behavioral changes, but rather rational, long-term content education. Finally, content marketing can help companies achieve the role of "thought leadership" and solidly improve brand loyalty and stickiness. People's sources of information are becoming more and more diverse, which also prompts people to search the Internet for information content and compare prices, which makes content marketing even more important.

3. Social Media Marketing

Once a company has optimized search management and improved the promotional content of its website, it can begin to apply social media promotion strategies to assist in promotion. This is because search engines will take the popularity and sharing rate of the page into consideration when ranking the website.

Since it is called "social" media, if there is no interaction with fans, then all the work will become meaningless. For websites, an active communication atmosphere and a high sharing frequency will greatly improve the company's ranking in search rankings. In addition, apart from search engines, the communication effect between enterprises and customers can also be improved by leveraging the website interaction mode that customers like.

If companies want to win a place in the market competition, they cannot stick to traditional marketing methods, but should make use of various technologies that adapt to the development of the times to gain a sense of presence.

The key points for social media marketing to mature in the era of autonomous information are:

(1) How to make target customers accessible and participate in discussions;

(2) Disseminate and publish information that is valuable to target customers;

(3) Make consumers connect with your brand or product;

(4) Interact with target customers and make them feel that they have contributed to the product.

4. Classified information

I am somewhat puzzled to see that many people post advertisements on classified information websites. Advertisements are directly repulsive, but I have to say that I have no other way to avoid posting advertisements on classified information websites. As for classified information, I will spend a few minutes every day to post an advertisement for a product, refresh the previous information, and then leave the website.

To achieve good results in the promotion of classified information, the information must be viewed by most people. If you want the information to be viewed by more users, the best way is for the information to be included in search engines such as Baidu. Original information is more popular with search engines, so to achieve good results in the promotion of classified information, original information is best.

Each classified information platform has its own rules. If you do not follow the platform rules, the information you publish will eventually be deleted, and your efforts will be in vain. Therefore, it is best to read the platform rules carefully before publishing information to increase the survival rate of the information and allow it to be included.

Due to the limitations of classified information websites, I cannot count the source of traffic, so I dare not give up and will not promote this vigorously.

5. QQ Marketing

My QQ marketing mainly uses QQ space marketing. QQ space marketing has many categories, including chats, messages, logs, etc. I mainly use log soft article marketing because others say that my soft article level is pretty good.

In my opinion, QQ's various features and open environment can attract a large amount of traffic.

(1) QQ users tend to be younger. According to statistics, the majority of users are those born in the 1990s. Therefore, if your target customer group is in this age group, it is very suitable to conduct promotion and marketing through QQ.

(2) QQ space is highly open, suitable for building image and reputation, and easy to attract popularity. Spaces have advantages over Moments and other platforms in that anyone can see them, and can show who viewed the relevant content and when, making it easier to locate precise customers.

(3) There is no upper limit on the number of friends you can have on QQ. That is, as long as the other party adds you as a friend, they can see the updates you post. By using this function and setting "Allow anyone to add you as a friend", you can quickly attract fans and traffic.

(4) There are many games in QQ, and marketing promotion can be carried out within the games.

(5) QQ public platform, for example, shopping accounts are open to individual applications, which is very suitable for cute hosts.

In addition to WeChat Moments, QQ Space is also one of the essential places for marketing promotion. How to promote on QQ Space?

(1) Enrich the content of QQ space. Including chat, message board, photo album, personal profile, etc. It is recommended that you add more than 100 posts, and then post one every day, sharing more of your life. Remember not to include any advertising elements! Also, you need to keep a good schedule for publishing status.

(2) Journaling is a way to demonstrate your value. Based on your own experience or knowledge accumulation, publish some wonderful soft articles, and add exquisite pictures and videos to increase the appeal of the articles. Do not put a promotional link. It is recommended to leave your QQ number so that interested users can contact you and ask for purchase instructions.

(3) Photo albums are an important place for marketing promotion. Generally, users will look at the album after adding someone. The photo albums can be divided into three categories: life, travel, and commodities. The album names should be clear so that others can clearly understand your products, which is more targeted.

(4) Increase the number of blog posts read and commented on. You can ask good friends to help you comment, or you can apply for some small accounts to post comments yourself. Be careful not to be too exaggerated, otherwise others will know at a glance that the commentator is a fake! The more comments there are, the higher the conversion rate will be. Comments must be used to resonate with users!

As for how to write soft articles, you still need to figure it out yourself.

6. WeChat Marketing

WeChat’s one-to-one interactive communication method has good interactivity, which can not only accurately push information but also form a friendship. Based on the various advantages of WeChat, using the WeChat platform to carry out customer service marketing has become another emerging marketing channel after Weibo.

As a point-to-point communication platform, WeChat is a good channel for maintaining customer relationships. However, many businesses simply use WeChat as a tool for pushing and sending mass information, and consumers do not actually want to receive flyers.

The core advantage of manual WeChat customer service is that it enables real-time communication between people. At this time, customers are facing professional customer service staff with excellent service quality, and they can give satisfactory responses to their inquiries.

The convenience of mobile terminals has once again increased the efficiency of WeChat marketing. Compared with PCs, future smartphones will not only have all the functions that PCs have, but will also be easy to carry, allowing users to obtain information anytime and anywhere, which will greatly facilitate businesses' marketing.

The strong relationship network on which WeChat marketing is based will arouse users' disgust if it ignores users' feelings and forcibly pushes various unattractive advertising information. Being rational in everything and making good use of WeChat, the most popular interactive tool nowadays, so that businesses and customers can return to the most sincere interpersonal communication is the real way to WeChat marketing.

7. Group Marketing

Regarding group marketing, the most common one is QQ group marketing. QQ group marketing is a relatively common method of online promotion. However, many friends have achieved unsatisfactory results due to inappropriate operation methods.

A community is generally a small circle of people who gather together with some common interests or goals. Many groups seem to have a lot of people and are very lively, but in fact it is very difficult to monetize them. Therefore, if you want your group marketing to be effective, it is very important to learn to find high-quality QQ groups.

How to find high-quality QQ groups? Everyone should learn to break out of the traditional thinking mode and find some unusual QQ groups.

Many of our traditional methods are to search for relevant keywords through QQ's built-in search function, and then join these QQ groups. One disadvantage of this approach is that we cannot have a more accurate grasp of the true quality of these QQ groups.

We need to break out of this traditional way of thinking and change our operating methods. The biggest feature of the QQ groups we find in this way is that they are more organized, and these QQ groups have stronger common hobbies or purposes, which are more suitable for exploring business opportunities and monetization in the future.

Remember, find a group first, then explore business opportunities based on traffic, and then promote it.

8. Soft article dissemination

You might as well write some articles and publish them on other websites. You should choose a good platform for publishing. Anyway, you can't go wrong by going to the place where the most people go. Also, add your WeChat account in multiple places in the article to prevent others from reposting it and changing it to their own. If you add your WeChat account in the article, few people will delete it. Many people who repost your article will not even carefully check whether there are any advertisements in your article.

If you can't write yourself, you can also go to foreign websites to find some outstanding articles and submit them. As long as your article is good, most people will help you publish it. But don't look for articles that are everywhere and have been collected by Baidu.

Publish it to your own WeChat public platform and major product-related forums and post bars. The title of the article is the key and must achieve the effect of consumers actively forwarding it.

9. Information release and promotion (low cost but requires long-term implementation)

Information release promotion includes forum promotion, business messages, blogs and major classified information websites publishing related website information. It distributes website information to every corner of the network to achieve the purpose of promotion by quantity, increase the website's backlinks and exposure, which is very important to improve and maintain the website's ranking on search engines. This work needs to be carried out over a long period of time.

Go to major websites, such as 58.com, Ganji.com, Anjuke.com, and recruitment websites, and leave a message to the agents saying that you want to rent or buy a house, etc. But don't leave your mobile phone number in the message, otherwise you will be annoyed by them. You can leave your WeChat account and say that you are at work and it is inconvenient to answer the phone, and if you have a good house, you can send pictures on WeChat. If you do this in a day, you should have no problem getting three or four hundred people to add you.

10. Video Promotion

With the further development of online media, the growth of video websites heralds the arrival of a new era. The development of video websites is first and foremost the aggregation of various information contents to meet the needs of netizens at different levels. Next comes the community atmosphere and the satisfaction of personalized needs.

To this end, you can go to video websites to find some promotional video materials and download them. Then use software to embed your WeChat account and QQ account at the bottom of the video screen. Then set different keyword titles and upload these videos with your WeChat account to major video websites. One keyword is one title and one video is uploaded. In this way, if you have 1,000 keywords, you have to upload 1,000 videos. When users search for a keyword you set, your video will be ranked high, and others will see your WeChat account and follow you.

Online video is at a high level, having entered the level of real social progress. It is actually a combination of media functions and network communication. Such communication methods and functions have constructed a new fusion of virtual space and real space, which is the information society - "OVP Online Video Promotion".

Comments:

When doing online marketing promotion, don't just limit your vision to SEO. In addition to SEO, you should also have a comprehensive understanding of other online promotion methods. It is best to be able to achieve the best in one promotion method. If you can't achieve the best, it is also a good idea to be familiar with a few more promotion methods. At least you don't have to worry about a lack of traffic diversion.

My requirement for myself has always been to be familiar with and master all online promotion methods. As long as the promotion method can bring effective users to the website, I am willing to learn and try it.

Source: Ma Haixiang