Songyuan SEO training: How to distinguish between SEO and Baidu promotion? Which one is suitable for you?

With the development of Internet technology, companies are faced with the choice of search engine SEO optimization and Baidu search promotion. Then Dongguan Feng Chao will share with you how to choose between SEO optimization and Baidu promotion.

Traditional SEO optimization cannot achieve good rankings in a short period of time. If it is a general keyword, it will take 1 week to 3 months to reach the homepage of Baidu search engine. After three months, it will appear on the homepage of Baidu search engine for a long time and steadily. It is suitable for companies with long-term overall planning! But it also has the following advantages:

1. High quality and low price: The cost of maintaining a website's Baidu search optimization ranking for one year may only be the cost of bidding for one to two months, which is much cheaper than bidding.

2. Simple management: The company does not need full-time management. Everything is maintained by the website optimization service provider. All the company needs to do is to regularly check whether the ranking position is stable, which saves the cost of hiring professional staff to manage it for you.

3. The same engine: The biggest advantage of optimizing the website ranking is that there is no engine difference. Even if you only require optimization for Baidu, but the result is Google, Yahoo or other search engines, the ranking will be relatively improved, which will bring you a large number of valid visitors invisibly.

4. Don’t worry about malicious clicks: The actual effect we achieve is natural ranking, and you don’t have to pay per click. No matter how your competitors click, it will not cost you a penny. On the contrary, it will benefit the natural ranking of the website.

5. Strong reliability: For websites that have been ranked well using regular website optimization techniques, as long as they are properly maintained, the reliability of their rankings is very strong, and their position may not change for many years. Baidu search promotion has the advantages of good effect and wide coverage, but its disadvantages are also self-evident. Analysis of Baidu search bidding promotion method:

First, the expensive price. In a market with fierce competition, the price can reach several yuan or even dozens of yuan RMB, which means thousands or even tens of thousands of yuan will be spent in a month. If you do it for a long time, you will have to spend expensive money for a long time. Companies that are not short of money naturally don't care about this.

Second, the management method is inconvenient. If you want to ensure your position and control your costs, you need to check the price every day and set the best price for bidding.

Third, staff management: full-time personnel are required to carry out keyword selection and keyword mining, select appropriate keywords, consider prices, and check the actual results.

Fourth, the separate consciousness of the engines: Each engine is independent. After you have bid on Baidu, there will be no ranking on Google, and there will be no ranking on Sogou. If you want to rank on all engines, you will have to repeatedly spend multiple times the advertising fee.

Fifth, poor reliability: once the price offered by others is higher than yours, your ranking will fall behind; once the daily budget in your account is consumed, your ranking will immediately disappear.

Sixth, malicious clicks: There are a lot of malicious clicks in the bidding ranking. Half of your advertising fees are consumed by competitors, advertising media companies, and bored people through malicious clicks. These people will not bring you any economic benefits, and you can't prevent them.