(1). Keyword selection can be based on the following points: 1. Consider from the customer's perspective what keywords potential customers will use when searching for your products? 2. Expand the keywords into a series of phrases. 3. Perform multiple permutations and combinations to change the order of words in the phrases to create different word combinations. 4. Do not use keywords that are too general. 5. Use your own brand as a keyword. 6. Use geographic location. 7. Review the keywords used by competitors. 8. Do not use keywords that are not related to your own. 9. Control the number of keywords. But there are already tools on the market that can solve this problem with one click. Baidu Promotion Assistant Topsem's unique ability to expand keywords can do this. I hope this helps. (2). First, according to your budget. If your budget can sustain it, you can choose words with very high traffic. Second, if your budget is just average, then don’t rush to grab those highly competitive words. To divert traffic, you can choose some long-tail words, because some long-tail words bring a lot of traffic. Third, following the 80/20 rule, small words can also attract large traffic. 1. Is Baidu’s bidding price adjustment tool easy to use?
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