How can you develop products and operations without knowing how to “attract” users?

First of all, this is a good question (another wave of single people are silently eating dog food).

Product and operation are actually inseparable positions. In the Internet age, users are the only criterion for determining the quality of a product. However, how to "find girls", "flirt with girls", "hold hands with girls" and then "fall in love" is really a long process.

Both product and operations positions require contact with bosses, teams, and users. In addition to professional skills, they also require high emotional intelligence. Emotional intelligence is very important in this era.

1. It only takes seven lessons to become a master of picking up girls

The following will analyze how products and operations can "flirt" with users through the "do", "don't do" and "reason" of the flirting course:

The first lesson in picking up girls: catering to the masses (background)

As an individual, people form their own world view, values ​​and outlook on life over the years, and understand the differences between men and women through communication and contact between people. From a psychological point of view, a person's "obsession" with the opposite sex/sexual pursuit is influenced by certain factors in childhood. For example, a girl who grows up under the wings of her father may be more inclined to the feeling that her father gives her towards the opposite sex.

First of all, when you start making a product, the first step is definitely to research the preferences of users in today's society (understand the preferences and topics of girls today), and combine the social background to understand the current users, or what a certain user group thinks.

• DO: Products and operations obtain user preferences through various channels such as user market research, user questionnaires, event interviews, and big data analysis .
• DON'T: Thinking you understand users and what they lack. (For example, the topic that girls talk about nowadays may be fashion items rather than gossip, but you think that girls love gossip, so you will be GG on a date)
• WHY: The key to product positioning is to understand the current user needs through objective facts.

The second lesson of picking up girls: talent and knowledge (content)

Talent is very important. Modern society is indeed an era that values ​​appearance. However, there are many people who " can make a living with their looks, but insist on relying on talent ." Although many girls also like a good-looking guy, once you get along with him you will find that the guy is actually very boring. It all comes down to "no knowledge in his head".

The same is true for products. Users may be attracted by one of your designs or marketing activities and then come into contact with your product, but the product itself is empty in content and does not bring anything valuable to users. It is obvious that it is not that people have changed their minds, but that you cannot keep their hearts.

• DO: The product itself needs to improve its content, highlight its own platform advantages, and publicize and promote the characteristics of the platform. For example, when it comes to brand characteristics, when you mention search, you think of Baidu and Google , and when you mention social networking , you think of WeChat and QQ.
• DON'T: In today's world of serious homogeneity, be careful not to blindly imitate or copy other products. Your product may have a considerable number of users for a while, but the survival rate may surprise you. (Just like you know that the idol of the girl you like is so-and-so, so you imitate her hairstyle and clothes, that may give you extra points, but if you also learn her accent and bad temper, you are still GG)
• WHY: Products need highlights and strength to survive. This is the law of survival of the fittest in the history of biological evolution.

The third lesson of picking up girls: dressing up (design)

I believe many people have heard of the principle of first impression. According to the analysis of psychological survey results, the first impression does indeed establish important factors in other people's minds, such as whether you are worthy of association, whether you are a good person, whether you are trustworthy, etc. Just like for a product to enter the market, it must first learn to dress itself up and be good at packaging itself. Which girl would be attracted to a guy whose hair hasn’t been washed for years, whose clothes haven’t been changed for months, and whose beard hasn’t been shaved for weeks? If there are girls who like this, I'm sorry, but I want to say that your eyes are made of 24K pure gold.

Users are also very picky. They will also choose products with high appearance. No one likes to install a lot of low-quality apps on their mobile phones.

• DO: Product and operations personnel must also have a clear understanding of the positioning of their products so that they can fully express their needs to designers. Designers also have their own understanding of design trends and trends. Product and operations personnel can also put forward the user needs they have collected and then give them to designers, so that communication can be handled more appropriately.
• DON'T: Never evaluate or change product design based on your subjective consciousness. As outsiders in the design industry, product and operations professionals should not interfere in modifying product design. More communication and analysis are needed to solve problems. (When you are on a date, your appearance and character determine whether you have a chance to go on a date next time)
• WHY: A good product must be dressed in nice “clothes” and become a “handsome guy” that can be recognized at a glance among a large number of mediocre people.

The fourth lesson of picking up girls: take the initiative (activity)

Just like if you want to win a woman's heart, you must first win her stomach. Through gradual contact, both parties may have a basic understanding of each other. If you are still standing there stupidly at this time, then you can just wait for Double Eleven . Maybe you can cook a few side dishes by yourself from time to time, make some gifts by yourself from time to time, and give him/her some surprises from time to time. Wouldn't the affection grow slowly in this way?

• DO: Create more romance and surprises, and attract users' attention through more activities. Users will be more motivated to participate in activities that come with rewards.
• DON'T: Just like the stores in the mall, if two stores of the same type are equally strong, one often offers discounts, and the other has almost no discounts, then it is easy to imagine which store will have better reputation and user engagement (it says above that they are equally strong stores, beware of being criticized)
• WHY: Attract users' attention through high-quality activities, and drive user behavior through high-quality activities. Only then will users become obsessed with and loyal to your products, and become more and more dependent on you.

Flirting Lesson 5: Strengthening Emotions (Interaction)

Is flirting a process? NO! is a result? NO!

It is a long-term social activity. You finally catch up with the goddess through all the above. What should you do then? Go back and continue playing your single dog game ? When you look back, you will find that you have really become a single dog again. Relationships need to be maintained and even more importantly, consolidated. One day a better person (or product) may appear in front of him/her. What do you think he/she will choose?

• DO: By interacting with users and improving their sense of satisfaction, the product not only brings satisfaction to users, but also quietly retains their hearts. User needs can be met through guessing activities, offline gatherings, peripheral products, etc., depending on the product positioning.
• DON'T: The stupidest thing to do is to only focus on the number of users and not care about the users. In this case, the number of users will increase quickly and decrease quickly.
• WHY: For example, in the social industry, the area where users have the greatest demand is vanity, that is, the satisfaction of being noticed, just like the successful product - WeChat Moments . Users' affection for a product does not happen overnight and needs to be cultivated slowly.

Pickup Lesson 6: Timely Correction (Revision)

Even great people make mistakes. Products are created by people. At some point in the design, development, or operation process, you may find that the product contains errors or is not good for users. At this time, will you choose to turn a blind eye? For example, if you often smoke and drink, or even play mahjong all night long, causing strong dissatisfaction from your partner, do you choose to ignore his/her feelings or correct it as soon as possible?

• DO: Correct errors promptly upon encountering them, and provide users with appropriate compensation in serious cases. (Example: Game updates affect user entertainment, usually with update compensation rewards)
• DON'T: Avoid mistakes as soon as they occur. Treat users as lovers instead of disposable consumption tools .
• WHY: Keep in mind the principle that "users never make mistakes", think more about the points of conflict between products and users, and optimize and ease the conflicts with users.

The seventh lesson of picking up girls: sublime feelings (iteration)

Sublimating emotions is a very important point. "Emotions" are very afraid of time. After a long time, you will feel that life is boring, and you have to work hard every day to make a living. At this time, you need some G-spots to act as emotional reconcilers (those who think in the wrong way will face the wall). Users' appetites also advance with the times, and products cannot stand still.

• DO: Iteration requires improving product architecture through product and operation user analysis. In terms of design, designers need to constantly analyze design trends, combine them with product positioning, and make visual updates. In terms of procedures, we continuously improve product stability.
• DON'T: Never think that the product is perfect or the design is flawless.
• WHY: Iteration is an important point, because your continuous improvement can make the user experience better .

The above 7 courses analyze how products and operations can "attract" users. The most critical point is "care". Whether it is real life or products, products made with care can be perceived and spread by users.

2. Examples in Products

Today's product applications are truly all-encompassing, and users can take what they need, but users' basic needs are nothing more than just a few. There is a world of difference between the functions and value of products that can attract users and products with low emotional intelligence. Next, let’s take a look at the products that I have come across that can attract users:

I have seen some attractive products:

• Today's headlines - tease you with strength
• Momo - Seducing You with Sex
• NetEase Cloud Music ——Teasing You with Feelings
• TIM——Teasing you with high efficiency
• Quark——Seduce you with its good looks and simplicity

In addition to the above apps, there are actually many more, which I will not list one by one. In fact, there is another way that will definitely attract users: using money to seduce you (various activities and various cash rewards). However, this method should be used with caution. Although there is a user base that cannot be solved with money, there is still a difference between "going with the heart" and "going with the blood". I hope each product and operation will "love themselves".

Function: Through various behaviors, you can attract users and make them dependent on your product, and even willing to pay for it. Once the user's perception of the product is formed, the product's value is given by the user.

Summarize

The order of skills for picking up girls and skills for picking up "users" with products is slightly different, but the central idea of ​​this article is how products and operations can "keep" users . The methodology of attracting new users, survival, and promoting activity has been implemented in the course, so I will not explain it again.

I have read books related to psychology and emotional psychology, participated in related social activities and social practice activities, and worked in related operations positions.

The above are the "seduction" user routines provided for everyone based on product ideas. (Note: The author is not an experienced driver, please be careful if you want to get on board!)

I hope this article can be helpful to everyone. We will analyze articles about user needs in the future.